Modish Event is an event management company based in Delhi, Mumbai, Hyderabad, and Bangalore that offers services like annual days, conferences, and exhibitions. It aims to provide high quality service while also offering students opportunities to volunteer and gain experience. Modish plans to target colleges and schools through social media marketing and word-of-mouth. Its goals are sales growth, revenue increase, good reputation, and customer satisfaction. Within 5 years, it aims to become a leading event company through outstanding service.

1. “First Class service quality,
First Class learning
opportunity”
Modish
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2. Company Profile
• Modish Event is an event management company
currently having its base in Delhi, Mumbai,
Hyderabad and Bangalore .
• At Modish event we treat your event as ours and
are committed to give quality, accountability and
flexibility.
• Our focus is not only on organising events, but
also we are committed to give the students in the
colleges and schools an exposure by giving them
the opportunity of engaging with us as volunteer
according to their interest.

3. Our Services
• Convocation Day
• Annual Day
• Conferences
• Seminars
• Conclaves
• Fest
• Exhibitions
• Camps

4. Competitors
• Success Resources
• Wizcraft International Entertainment Pvt. Ltd
• D N A Networks
• Team Core

5. Objectives
• Sales growth
• Increase in Revenue
• Market positioning
• Customer Satisfaction
• Goodwill & Reputation

6. Mission and Vision
• Mission-“To be the leading Event Management
Company, by meeting and exceeding the
expectations of our clients through innovative ideas
and excellent service.”
• Vision-”Within the next five years, Modish Event
Management will become the leading company in
event management to businesses and stakeholders
by consistently providing outstanding service that
creates an extraordinary event and conferencing
experience."

7. SWOT Analysis
Strength-
• Learning For Students
• Experienced event team
• Less competition in target
market
Weakness-
• New in the market
• Low budget
Opportunities-
• Growing scope for event
planning industry.
• Presence of colleges and
schools in cities of
operation.
Threats-
• Tough Competition in the
industry.
• New entrants.

8. Marketing Strategy
Target Market-
•Target market of Modish Event is all the colleges and
schools present in four cities Delhi, Mumbai,
Hyderabad and Bangalore.
Promotion-We are following two ways of promotion-
• Social Marketing: As our target customers are schools
and colleges who are very much active on social
marketing. So we will focus on social marketing for
advertisement.
• Word of mouth: We are also relying much on word of
mouth advertisement strategy by giving better quality
services and experience.

9. Marketing Strategy(Contd.)
Size-
• Size of the organisation is small as we are initially
just focussing on four major cities in India that
are Delhi, Mumbai, Bangalore and Hyderabad.
Distribution channel-
• Our channel strategy would be selective
distribution.
• where we would open offices in key premium
markets in 4 cities- Delhi, Mumbai, Hyderabad,
and Bangalore.

10. Service Life Cycle
• Introduction stage- We will shortlist schools and
organise educational events in the first year.
• Growth stage- In the second year we plan to add
more schools in our kitty by offering them
customised services.
• Maturity stage- Although with tough competition in
future we would also move to different states and
even international places.
• Decline stage- We will shift our focus from schools to
business companies offering educational services
and tie up with them.

11. Budget
• We will follow a cost based pricing .
• Price Package per school/college=50,000
• Number of schools/college=100
(Particulars 2015-2016) Projected cash budget
(No. of schools x Price
Package per school)
Sales 50, 00,000
(100x50, 00,000)
Others -
Total 50,00,000
Receipts:

12. Expenditure:
Particulars Amount
Salaries 720, 000(6 employees x 10,000 per employee)
Rent 12, 00,000(4 offices x 25,000)
Equipments 50,000
Banners/hoardings 25000
Office expenses 1,00,000
Cleaning expenses 12,000
Electricity expenses 2,00,000
Telephone expenses 1,25,000
Miscellaneous expenses 1,68,000
Marketing expenses: 4,00,000
(a) Website 50,000
(b)Promotion 3,50,000
Total expenses 30,00,000

13. Cost per program= Rs 30000 (30,00,000/100)
Contribution per program= Rs 20,000
Fixed costs= 22, 45,000 (720,000+12,
00,000+50,000+25,000+200,000+50,000)
Break even = 112 programs (22, 45,000/20,000)
So, Modish Company will breakeven in the 2nd year of its start up.

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Principles of marketing-Philip Kotler, Gary Armstrong