This document provides a marketing plan for an event management company called iRoxx Pvt. Ltd. It outlines their segmentation, targeting, positioning, the 7Ps of marketing, sales projections, and profit projections. The target market is middle to upper-middle class families, couples, individuals, and organizations in Noida, Greater Noida, Delhi, and Ghaziabad. iRoxx will position itself as a company that creates "unforgettable memories." The marketing mix includes food catering, college/personal events, advertising, promotions, and small conference setups.

1. SERVICE MARKETING PROJECT
EVENT MANAGEMENT
SEC-A : GROUP 5
ABHISHEK PANDEY
AKSHIT VERMA
APOORAV SINGAL
DEBJYOTI MUKHERJEE
MAHIMA MISHRA
NEHA GUPTA

6. SEGMENTATION, TARGETING & POSITIONING
Segmentation
• Age:
Under 24: We hope to tap the early college graduates who have begun their professional careers but
have not yet started their families. These events will focus mainly on themes with moderate to high
energy appeal.
Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class
families. The reason they choose event planners is they are too busy to do it themselves. Therefore,
Occasions will be on hand for questions, contact will be moderate in length but occur regularly so as
not to disturb the daily life of the families.
Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are
retiring, others are celebrating anniversaries of significant years, and still others are seeing that their
children's special events are taken care of. Most holiday parties, and other special occasions, such as
wedding receptions and reunions, will occur in this market segment.
• Status:
Married and single people, working professional, retired people & students will fall in our segment.
• Geographic:
Noida, Greater Noida, Ghaziabad, Delhi

7. Target Segment
The target markets are middle to upper-middle class families, couples, individuals, or private and
public organizations. They chose these groups because these are most able to afford event planners,
and have the least amount of time to spare for event planning in general.
Positioning
Our company will position itself as “our business to make unforgettable memories for you”.
Internet Advertisements
Brochures
Mails and Calls
Newspaper Advertisements
Mall Promotions

8. 7Ps of iRoxx Pvt. Ltd.
1. Product
Major primary service – Food Catering, college events, Personal events,
Few Secondary service- Advertising and Promotions for extra revenue , small setups for conference and
exhibitions
2. Price
Full Cost pricing ( after calculating total cost adding 20%(Service Charge) margin of profit) * margin may
vary taking competition in consideration.
Bundle Pricing – Discount on service charge if combination of services chosen
3. Place
Greater Noida, Noida, Delhi, Ghaziabad
Good no of working population, no of colleges, corporate, high household income, time constraint,
inclination towards societal image, and good business opportunities

9. 4. Promotion
Our vision in promotion is networking for iRoxx
Business card, well designed business brochure, Newspaper, lifestyle magazines, website, social media
platforms, Direct mails
Working for charitable organizations at very cost and discounted prices to develop client list as well as image
Initials on our product or items as a tool will work most for our event management company
Eg-

10. 5. People
Abhishek Pandey ( Customer relationship, interactions, negotiations, etc)
Apoorav Singhal, Neha Gupta ( Procurement and logistics for Delhi and Ghaziabad business)
Debjyoti and Mahima ( Procurement and logistics for Noida and Greater Noida)
Akshit Verma ( Accounts Department )
We will hire 4 Supervisors or event manager along with that a permanent contract with labour providers (
paying of labour according to needs of an event or a day).
Catering staff – chefs , waiters
6. Physical Evidence
We will have a permanent office in Noida, website, presence on all social media platforms, a well printed
business card and brochure, every event we do – we will be advertising and promoting with our banners or
initials.
7. Process
According to the needs of the customer and the occasion, the event is planned and organized. A prior set up
layout of the event is prepared after discussing with the client and then the actual event is organized
accordingly.

11. SERVICE STRATEGY
To provide personalized holistic services related
to events of various types to colleges, corporates
and residents of Delhi, Noida, Greater Noida and
Ghaziabad so that we are perceived by them as
creative as well as a detail oriented company.

12. SERVICE DESIGN

13. SERVICE DELIVERY

14. SERVICE BLUEPRINT

15. PEOPLE
• Tech Staff: Responsible for systems, servers and setup
•
Backstage: Staff: Stage, auditorium setup, etc.
•
Frontend: Ticket Seller, Customer Care
•
Public Relations: Contact with customers, sponsors,
gaming companies.

16. THREE YEAR SALES IN RS.
Year 1 Quarter 1 Quarter 2 Quarter 3
15,00,000 3,00,000 5,00,000 7,00,000
Year 2 Quarter 1 Quarter 2 Quarter 3
23,30,000 7,50,000 7,80,000 8,00,000
Year 3 Quarter 1 Quarter 2 Quarter 3
25,10,000 7,70,000 7,90,000 9,50,000

17. PROFIT PROJECTIONS FOR NEXT THREE YEARS
Year 1 Year 2 Year 3
Projected Sales 26,00,000 28,00,000 30,00,000
Cost of Sales 15,00,000 17,00,000 18,00,000
Interest 50,000 70,000 75,000
Depreciation 80,000 50,000 50,000
Profit Before Tax 9,70,000 9,80,000 10,75,000
Tax (15%) 1,45,500 1,47,000 1,61,250
Profit After Tax 8,24,500 8,33,000 9,13,750

18. BLUE ROCKS- MR.ASHISH

19. GLOBAL EVENTS- MR.ADITYA

20. THANKYOU.