This document provides information on a proposed event management business called AMB Consultant. It includes sections on group members, mission, vision, business description, products/services, marketing plan, market analysis, SWOT analysis, marketing mix, distribution channels, pricing strategy, target market, operational plan, projected profit/loss statements, balance sheets, and cash flow statements for the years 2015-2017. The business aims to distinguish itself in event management through outstanding customer service and innovative events.

1. visiti: www.ambconsultant.webs.com
Facebook: ambconsultant@gmail.com

2. Group Members
• Basit Nazir
• M. Azam Naseer
• Mudasir Shoukat
05
11
22

3. Mission
"We will distinguish ourselves in the event management market
by managing, producing and supporting outstanding events that
exceed customers expectations in terms of value, service and
innovation.
 We will work together with our clients:
 To create events tailored to our clients needs
 To form a seamless partnership between clients, stakeholders and ourselves
 To produce events of which our stakeholders, our clients and ourselves can be proud
 To bring glory to our customers

4. Vision
“We will strive to be seen as leaders and innovators in the
event management industry. We will surpass the expectations
of our clients with our honest dedication to producing and
managing outstanding events. We will gain the trust and
respect of our clients, our stakeholders and our staff by never
compromising our values We will show genuine concern for the
success of Events and all involved.”

5. Business Description
 Goals
 Objectives
 Form or Owner
 Strength of Business
 Core Competences
 Significant Challenges
 Keys to Success

6. Products and Services
• Products
– Clothing products such as Man’s dress pants & Shirts, fancy Kurta,
Naught and Sherwani. And also provide all the other things that are
used in dowry
• Services
– Management of ceremonies, events, parties, exhibition, Birthday,
Industrial Exhibition, catering, staying facility for the guest, Saloon &
Beauty parlor and setting and arrangement of home equipments.

7. Marketing Plan
 Research
 Objectives
 Goals
 Key to Scucess

8. Market Analysis
 Segmentation
 Target Market
 Current demand
 Trend in Target Market
 Marketing Strategy

9. SWOT Analysis
• Strength
– Provides such type of services with products, that no one provide this.
• Weakness
– We have no building or hall to start our business.
• Opportunities
– Today, life is very fast and people have no time to manage these types
of events. So, provide these services with such type of products.
• Threats
– Threat of new entrance. If the taxes increase then the profit will low.
People are unaware in the start.

10. Marketing Mix
• Product
• Price
• Place
• Promotion

11. Distribution Channels
• Direct Marketing
– Meet with customer face-to-face.
• Mail services order
– Customer can contact with our e-mail adress
(ambconsultant@gmail.com)and receive Mail of conformation
• Website & Catalog services
– Customer visit our websites (www.ambconsultant.webs.com)

12. Pricing Strategy
• Price Skiming Strategy
– we use skiming strategy, because our competitor not provide
these types of services.
Target Market
• Upper class, high income people and business man are our target
market.

13. Operational Plan
• Location
• Suppliers
• Personnel

14. Projected Profit & Loss Sheet
Financial Plan
Year 2015
Year 2016
Year 2017
2,00,00,000
3,00,00,000
3,75,00,000
25,000
29,000
34,000
0
0
0
Pay roll
Promotional expenses
60,66,000
70,00,000
70,25,000
Bill Board
Magazine
Internet add
News Paper
TV ads
Depreciation
Utility
Insurance
Rent
480,000
50,000
0
100,000
900,000
40,000
35,000
54,000
4,80,000
420,000
40,000
0
90,000
700,000
40,000
40,000
54,000
5,36,000
400,000
35,000
0
75,000
650,000
40,000
45,000
54,000
5,88,000
86,95,000
89,20,000
89,12,000
1,10,55,000
2,07,90,000
2,85,88,000
EBI
11,05,500
99,49,500
24,94,800
1,82,95,200
28,86,100
2,57,01,900
Less: Interest
42,50,000
45,50,000
48,50,000
Net Income
56,99,500
1,37,45,200
2,08,51,900
Sales
Direct cost of sales
Other
Operating Expenses
• Projected profit & Loss Sheet
Total Operating expense
EBIT
Less: Taxes

15. Assets
Projected Balance
Sheet
Year 2015
Year 2016
Year 2017
Cash
A/R
Total current assets
Long term Assets
50,00,000
200,000
52,00,000
55,00,000
300,000
58,00,000
60,00,000
450,000
64,50,000
Catering
1,50,00,000
2,00,00,000 2,20,00,000
Land
1,50,00,000
1,50,00,000 1,50,00,000
Furniture
Inventories
Total Assets
Liability
18,00,000
30,00,000
4,00,00,000
18,00,000
18,00,000
30,00,000
30,00,000
4,56,00,000 4,82,50,000
Current liabilities
A/P
60,00,000
15,00,000
1,04,00,000 80,00,000
10,00,000
8,44,000
Long-term
Capital
Retained earning
Net income
91,00,500
1,50,00,000
25,00,000
56,99,500
24,54,800
1,50,00,000
30,00,000
1,37,45,200
Total liabilities
4,00,00,000
4,56,00,000 4,82,50,000
Non-current liabilities
20,54,100
1,50,00,000
15,00,000
2,08,51,900

16. Year 2015
Year 2017
Balance
• Projected Cash flow
Year 2016
50,00,000
10111000
20317000
Cash Sale
200,00,000
300,00,000
37500000
Add: A/R
200,000
300000
4,50,000
Total
25200000
40411000
58267000
Cash Purchase
1,50,00,000
200,00,000
22000000
Other Purchase
89,000
94,000
99000
Subtotal Cash Expenditure
15089000
20094000
22099000
Net Cash Flow
5111000
10206000
15851000
Cash Balance
10111000
20317000
36168000
Less: Expenses

17. T ha n k U