#wagthedog Session 1

1. Integrated Marketing
Alan Stevens, MediaCoach
www.mediacoach.co.uk
Twitter @mediacoach
MediaCoach

2. Some clients of MediaCoach

3. 3
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both
traditional and social media.
2

4. 4
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both:
• Traditional (TV, Radio, Print)
• and Social media (Facebook, Twitter)
3

5. 55

6. 6
A man with a zero marketing
budget
4

7. 7
A man with a very successful
business
5

14. Craft a “magic message”

15. Always simplify a
message, never
complicate it

17. 4 ways to promote a business
for very little cost
1) Twitter

24. 4 ways to promote a business
for very little cost
1) Twitter
1) Tweet often – build buzz
2) Create a business hashtag
3) Encourage tweeting about the business
4) Tweetups to create events
5) Keep it going – advertise your services

25. 4 ways to promote a business
for very little cost
2) Facebook

26. Why use Facebook for
business?
• More than 850 million active users daily
(703 million via mobile)
• 50% of active users log on to Facebook on
any given day
• Average user has 130 friends
• People spend over 800 billion minutes per
month on Facebook
(source – Facebook press office September 2014)

28. Case study - Starbucks

29. Case study – Ben & Jerry’s

30. Getting it wrong - Nestle

31. How to promote your products
on Facebook
• Use your existing networks
• Keep it current
• Post engaging content
• Mention in marketing collateral/online
• Make it easy to find – public settings
• Use the viral power of Facebook news
feeds

32. 4 ways to market a business for
very little cost
3) Audio/Video

34. Video

36. 4 ways to market a business for
very little cost
4) Blogs

37. 3753

39. It’s not just being good....
It’s being SEEN and
HEARD being good

40. 4046

41. 4147

42. 42
The Lost Experience (TLE) - clues
48

43. 43
The Lost Experience - Marketing
• Used:
– Fake TV ads
– Fake products
– Fake companies
– And much more
• To create a multimedia experience
• An integration of both
49

44. 44
What is Integrated Marketing?
• A Marketing campaign which delivers
a single core message, using both
traditional and social media.
42

45. Thanks for listening
Web : www.mediacoach.co.uk
Email: alan@mediacoach.co.uk
Phone: +44 20 8220 6919
Skype :mediacoach