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Business reputation march 2015

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How to develop a first-class business reputation.

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Business reputation march 2015

  1. 1. Building and Maintaining a First-Class Business Reputation Alan Stevens, The MediaCoach Twitter: mediacoach MediaCoach
  2. 2. 22 “People’s willingness to buy, recommend, invest in and work for a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products” Kasper Ulf Nielsen, Executive Partner, Reputation institute
  3. 3. Five Techniques
  4. 4. Technique One Seeing Opportunities
  5. 5. Technique Two Creating Stories
  6. 6. Technique Three Being Different
  7. 7. Technique Four Creating a community
  8. 8. Technique Five Being there
  9. 9. 2626
  10. 10. Five Five Traps
  11. 11. Trap One Using tragedy as advertising
  12. 12. Sent as a response to the Boston Marathon bombing
  13. 13. Chicago plane crash, in which a child was killed
  14. 14. Trap Two Forgetting to turn off automated messages
  15. 15. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
  16. 16. Tesco was in the middle of a scandal about horsemeat in meat products
  17. 17. Trap Three Not understanding how social media works
  18. 18. Trap Four Not monitoring fake brand sites
  19. 19. Trap Five Forgetting that it’s SOCIAL Media
  20. 20. Five techniques Five traps Building and Maintaining a First-Class Business Reputation
  21. 21. Five techniques Opportunities - Stories - Community - Different - Being There Five traps Building and Maintaining a First-Class Business Reputation
  22. 22. Five techniques Opportunities - Stories - Community - Different - Being There Five traps Tragedy - Automation - Understanding - Monitoring - SOCIAL Building and Maintaining a First-Class Business Reputation
  23. 23. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Phone: 020 8220 6919 Skype :mediacoach Twitter: mediacoach LinkedIn : mediacoach

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