Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Alan Stevens
The MediaCoach
Twitter: mediacoach
The 40-minute social
media MBA
The 40-minute social
media MBA
Five tools
Five techniques
Five traps
Five Tools
It begins with listening
Tool One
9
KLOUT.COM
9
Tool Two
10
Hootsuite.com
10
Tool Three
Addictomatic.com
Tool Four
Radian 6
Tool Five
Five Techniques
Technique One
Seeing Opportunities
Technique Two
Creating Stories
Technique Three
Being Different
Technique Four
Creating a community
Technique Five
Being there
Five Five Traps
r PR is pants....
(Why your
social media is
pants)
r PR is pants....
(Why your
social media is
pants)
Nikolas
Bendtner fined
100,000 Euro for
illegal advertising
at European...
Trap One
Using tragedy as
advertising
Sent as a response to the
Boston Marathon
bombing
Chicago plane crash, in
which a child was killed
Trap Two
Forgetting to turn off
automated messages
A few hours before this
tweet, a gunman entered
cinema in Aurora,
Colorado and shot 82
people, 12 of whom died
Tesco was in the middle
of a scandal about
horsemeat in meat
products
Trap Three
Not understanding how
social media works
Trap Four
Not monitoring fake
brand sites
Trap Five
Forgetting that it’s
SOCIAL Media
The 40-minute social
media MBA
Five tools
Five techniques
Five traps
The 40-minute social
media MBA
Five tools
Socialmention Klout Hootsuite Addictomatic Radian 6
Five techniques
Five traps
The 40-minute social
media MBA
Five tools
Socialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniques
Oppo...
The 40-minute social
media MBA
Five tools
Socialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniques
Oppo...
Alan Stevens
The MediaCoach
Twitter: mediacoach
alan@mediacoach.co.uk
Thank You for
listening
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
40 minute sm mba ppt
Upcoming SlideShare
Loading in …5
×

40 minute sm mba ppt

350 views

Published on

Published in: Technology, Business
  • Be the first to comment

40 minute sm mba ppt

  1. 1. Alan Stevens The MediaCoach Twitter: mediacoach The 40-minute social media MBA
  2. 2. The 40-minute social media MBA Five tools Five techniques Five traps
  3. 3. Five Tools
  4. 4. It begins with listening
  5. 5. Tool One
  6. 6. 9 KLOUT.COM 9 Tool Two
  7. 7. 10 Hootsuite.com 10 Tool Three
  8. 8. Addictomatic.com Tool Four
  9. 9. Radian 6 Tool Five
  10. 10. Five Techniques
  11. 11. Technique One Seeing Opportunities
  12. 12. Technique Two Creating Stories
  13. 13. Technique Three Being Different
  14. 14. Technique Four Creating a community
  15. 15. Technique Five Being there
  16. 16. Five Five Traps
  17. 17. r PR is pants.... (Why your social media is pants)
  18. 18. r PR is pants.... (Why your social media is pants) Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
  19. 19. Trap One Using tragedy as advertising
  20. 20. Sent as a response to the Boston Marathon bombing
  21. 21. Chicago plane crash, in which a child was killed
  22. 22. Trap Two Forgetting to turn off automated messages
  23. 23. A few hours before this tweet, a gunman entered cinema in Aurora, Colorado and shot 82 people, 12 of whom died
  24. 24. Tesco was in the middle of a scandal about horsemeat in meat products
  25. 25. Trap Three Not understanding how social media works
  26. 26. Trap Four Not monitoring fake brand sites
  27. 27. Trap Five Forgetting that it’s SOCIAL Media
  28. 28. The 40-minute social media MBA Five tools Five techniques Five traps
  29. 29. The 40-minute social media MBA Five tools Socialmention Klout Hootsuite Addictomatic Radian 6 Five techniques Five traps
  30. 30. The 40-minute social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps
  31. 31. The 40-minute social media MBA Five tools Socialmention - Klout - Hootsuite - Addictomatic - Radian 6 Five techniques Opportunities - Stories - Community - Different - Being There Five traps Tragedy - Automation - Understanding - Monitoring - SOCIAL
  32. 32. Alan Stevens The MediaCoach Twitter: mediacoach alan@mediacoach.co.uk Thank You for listening

×