Mpi poland 2012

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Engaging an audience

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Mpi poland 2012

  1. 1. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventPresenter : Alan Stevens FPSA, PSAE, MCIPR Twitter: @mediacoachFacebook: facebook.com/mediacoach Poland Club, March 2012
  2. 2. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventPlease ensure your mobile phones are on (silent) Pictures and video may be taken Twitter: @mediacoach Facebook: facebook.com/mediacoach Poland Club, March 2012
  3. 3. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhen you engage a speaker to do 40minutes, it is not a 40 minute speech Poland Club, March 2012
  4. 4. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventIt’s at least 3 months of engagement with the audience Poland Club, March 2012
  5. 5. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventMPI Learner Outcomes:• Know how to work more effectively with speakers and presenters• Be able to deliver events with greater audience engagement• Understand how to increase satisfaction levels among attendees• Understand how to use social media backchannels Poland Club, March 2012
  6. 6. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event Poland Club, March 2012
  7. 7. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhat do do in the the run-up to an event Social Media Co-ordinator Twitter Team Poland Club, March 2012
  8. 8. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhat do do in the the run-up to an event The Event Planner: 1) Define the audience 2) Locate the audience online 3) Create event hashtag (eg #IMEX2012) 4) Appoint Social Media Co-ordinator 5) Appoint a Twitter Team 6) Liaise with the speaker 7) Engage with the audience Poland Club, March 2012
  9. 9. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhat do do in the the run-up to an event Social Media Co-ordinator Sets up groups on Poland Club, March 2012
  10. 10. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhat do do in the the run-up to an event Social Media Co-ordinator works with: Twitter Team, who engage with potential and actual audience on: Poland Club, March 2012
  11. 11. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventWhat do do in the the run-up to an event The Speaker : 1) Joins social media groups related to event 2) Engages with the audience online 3) Promotes event hashtag (eg #IMEX2012) 4) Poses questions online 5) Stimulates online debate 6) Liaises with event planner 7) Modifies speech to meet audience needs Poland Club, March 2012
  12. 12. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Polls TwitterfallKeynote Tweet AutoTweet Poland Club, March 2012
  13. 13. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
  14. 14. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
  15. 15. So much more than a speech Engagement before, during and after an event Engagement before, during and after an eventDuring the event Twitterfall Poland Club, March 2012
  16. 16. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Polls Poland Club, March 2012
  17. 17. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the event Poland Club, March 2012
  18. 18. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event During the eventKeynote Tweet AutoTweet HootSuite Poland Club, March 2012
  19. 19. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event SlideshareGoToWebinar TwapperKeeper Poland Club, March 2012
  20. 20. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event TwapperKeeper Poland Club, March 2012
  21. 21. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event Poland Club, March 2012
  22. 22. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event GoToWebinar Poland Club, March 2012
  23. 23. So much more than a speech Engagement before, during and after an event Engagement before, during and after an event After the event Slideshare Poland Club, March 2012
  24. 24. Thank you for listening Web : www.mediacoach.co.uk(FREE EMAIL NEWSLETTER)Email: alan@mediacoach.co.uk Phone: +44 20 8220 6919 Twitter: mediacoach Skype :mediacoach

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