Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maps10pp

508 views

Published on

MAPS presentation

Published in: Business, Technology
  • Be the first to like this

Maps10pp

  1. 1. How to use social media to enhance your speeches <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11
  2. 2. <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 IMPORTANT ANNOUNCEMENT!!!! DO NOT TURN OFF YOUR MOBILE PHONES PLEASE SET THEM TO SILENT/VIBRATE Thank You!
  3. 3. We are live on Twitter <ul><li>Use #maps11 to follow/comment </li></ul>#maps11
  4. 4. Follow/friend me now at: <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 www.facebook.com/mediacoach twitter.com/mediacoach
  5. 5. Part One: How to enhance your speeches using social media How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>If no Internet - use SocialOomph.com to schedule in advance </li></ul><ul><li>If Internet available, use slide-driven tweets </li></ul><ul><ul><li>Keynote Tweet (Keynote on Mac) </li></ul></ul><ul><ul><li>Autotweet (Powerpoint on PC) </li></ul></ul>#maps11
  6. 6. How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </li></ul><ul><ul><li>Use a hashtag (#maps11) </li></ul></ul><ul><ul><li>Start using the tag before the event </li></ul></ul><ul><ul><li>Keep using the tag after the event </li></ul></ul><ul><ul><li>Respond to questions before and after </li></ul></ul>#maps11
  7. 7. How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </li></ul><ul><li>Provide slides for user download </li></ul><ul><ul><li>Slideshare.net </li></ul></ul><ul><ul><li>Dropbox.com </li></ul></ul><ul><ul><li>Yousendit.com </li></ul></ul>#maps11
  8. 8. It’s not a 40-minute speech <ul><li>It’s a month-long relationship </li></ul><ul><li>(or much more) </li></ul>#maps11
  9. 9. Part Two: How to get more business using social media How to get more business using social media #maps11
  10. 10. How social media works #maps11
  11. 11. How social media works #maps11
  12. 12. How social media works <ul><li>Listen </li></ul><ul><li>Note </li></ul><ul><li>Act </li></ul>#maps11
  13. 13. #maps11
  14. 14. #maps11
  15. 15. #maps11
  16. 16. #maps11
  17. 17. #maps11
  18. 18. Twitter <ul><li>Listen for opportunities </li></ul>#maps11
  19. 19. Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><ul><li>Twilerts.com </li></ul></ul></ul><ul><ul><ul><li>Tweetalarm.com </li></ul></ul></ul><ul><ul><ul><ul><li>“call for speakers” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“conference announced” </li></ul></ul></ul></ul>#maps11
  20. 20. Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><li>Use Twitter search </li></ul></ul><ul><ul><ul><li>&quot;keynote speaker&quot; ? -http </li></ul></ul></ul><ul><ul><ul><li>“leadership” ? -http </li></ul></ul></ul>#maps11
  21. 21. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><ul><li>Include keywords </li></ul></ul><ul><ul><ul><ul><li>MAPS, Speaker, Trainer </li></ul></ul></ul></ul><ul><ul><ul><li>A photo, not a logo </li></ul></ul></ul>#maps11
  22. 22. #maps11
  23. 23. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><ul><li>Include keywords </li></ul></ul><ul><ul><ul><ul><li>MAPS, Speaker, Trainer </li></ul></ul></ul></ul><ul><ul><ul><li>A photo, not a logo </li></ul></ul></ul><ul><ul><ul><li>Link to a landing page </li></ul></ul></ul>#maps11
  24. 24. #maps11
  25. 25. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Run a Twitter “clinic” </li></ul></ul><ul><ul><ul><li>#prclinic </li></ul></ul></ul><ul><ul><ul><ul><li>Helps people </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Demonstrates expertise </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Discovers peoples’ needs </li></ul></ul></ul></ul>#maps11
  26. 26. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Opinions </li></ul></ul><ul><ul><li>Specific questions - places, companies </li></ul></ul>#maps11
  27. 27. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><li>Promote other speakers </li></ul><ul><ul><li>Recommend </li></ul></ul><ul><ul><li>Curate lists </li></ul></ul>#maps11
  28. 28. #maps11
  29. 29. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><li>Promote other speakers </li></ul><ul><ul><li>Recommend </li></ul></ul><ul><ul><li>Curate lists </li></ul></ul><ul><ul><li>Create a daily paper - paper.li </li></ul></ul>#maps11
  30. 30. #maps11
  31. 31. Facebook <ul><li>Create a business page </li></ul><ul><li>Link to Twitter </li></ul><ul><li>Encourage interaction </li></ul><ul><li>Publish only business images </li></ul><ul><li>Create apps </li></ul><ul><li>Give benefits </li></ul>#maps11
  32. 32. LinkedIn <ul><li>Create a full profile </li></ul><ul><li>Decide your linking policy </li></ul><ul><li>Use the advanced search </li></ul><ul><li>Join relevant groups </li></ul>#maps11
  33. 33. Blogging #maps11
  34. 34. Blog regularly #maps11
  35. 35. Internet radio and TV #maps11
  36. 36. Using Audio #maps11
  37. 37. Using Video #maps11
  38. 38. Quora.com #maps11
  39. 39. EmpireAvenue.com #maps11
  40. 40. Klout.com #maps11
  41. 41. Alan’s 7 Social Media Tips <ul><li>Always: </li></ul><ul><ul><li>Be polite </li></ul></ul><ul><ul><li>Be helpful </li></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Listen before you speak </li></ul></ul><ul><ul><li>Don’t over-market yourself </li></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><li>Have a picture, bio and landing page </li></ul></ul>#maps11
  42. 42. Thanks for listening <ul><li>Twitter: mediacoach </li></ul><ul><li>Web: www.mediacoach.co.uk </li></ul><ul><li>Email: alan@mediacoach.co.uk </li></ul><ul><li>Phone: +44 20 8220 6919 </li></ul><ul><li>Skype: mediacoach </li></ul>#maps11

×