#wagthedog Session 4

1. Alan Stevens
The MediaCoach
Twitter: mediacoach
Social Media
Marketing

2. Social Media
Marketing
Five techniques
Five traps

3. Five Techniques

4. Technique One
Seeing Opportunities

7. Technique Two
Creating Stories

8. What’s the message?

12. Technique Three
Being Different

18. Technique Four
Creating a community

21. Technique Five
Being there

24. Five Five Traps

25. r PR is pants....
(Why your
social media is
pants)

26. r PR is pants....
(Why your
social media is
pants)
Nikolas
Bendtner fined
100,000 Euro for
illegal advertising
at European
Championships

28. Trap One
Using tragedy as
advertising

30. Sent as a response to the
Boston Marathon bombing

32. Chicago plane crash, in
which a child was killed

33. Trap Two
Forgetting to turn off
automated messages

35. A few hours before this
tweet, a gunman entered
cinema in Aurora,
Colorado and shot 82
people, 12 of whom died

37. Tesco was in the middle
of a scandal about
horsemeat in meat
products

38. Trap Three
Not understanding how
social media works

43. Trap Four
Not monitoring fake
brand sites

45. Trap Five
Forgetting that it’s
SOCIAL Media

47. Social Media
Marketing
Five techniques
Five traps

48. Social Media
Marketing
Five techniques
Opportunities - Stories - Community - Different - Being There
Five traps

49. Social Media
Marketing
Five techniques
Opportunities - Stories - Community - Different - Being There
Five traps

50. Alan Stevens
The MediaCoach
Twitter: mediacoach
alan@mediacoach.co.uk
Thank You for
listening