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#wagthedog Session#wagthedog Session

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#wagthedog Session 1

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#wagthedog Session#wagthedog Session

  1. 1. Integrated Marketing Alan Stevens, MediaCoach www.mediacoach.co.uk Twitter @mediacoach MediaCoach
  2. 2. Some clients of MediaCoach
  3. 3. 3 What is Integrated Marketing? • A Marketing campaign which delivers a single core message, using both traditional and social media. 2
  4. 4. 4 What is Integrated Marketing? • A Marketing campaign which delivers a single core message, using both: • Traditional (TV, Radio, Print) • and Social media (Facebook, Twitter) 3
  5. 5. 55
  6. 6. 6 A man with a zero marketing budget 4
  7. 7. 7 A man with a very successful business 5
  8. 8. Craft a “magic message”
  9. 9. Always simplify a message, never complicate it
  10. 10. 4 ways to promote a business for very little cost 1) Twitter
  11. 11. 4 ways to promote a business for very little cost 1) Twitter 1) Tweet often – build buzz 2) Create a business hashtag 3) Encourage tweeting about the business 4) Tweetups to create events 5) Keep it going – advertise your services
  12. 12. 4 ways to promote a business for very little cost 2) Facebook
  13. 13. Why use Facebook for business? • More than 850 million active users daily (703 million via mobile) • 50% of active users log on to Facebook on any given day • Average user has 130 friends • People spend over 800 billion minutes per month on Facebook (source – Facebook press office September 2014)
  14. 14. Case study - Starbucks
  15. 15. Case study – Ben & Jerry’s
  16. 16. Getting it wrong - Nestle
  17. 17. How to promote your products on Facebook • Use your existing networks • Keep it current • Post engaging content • Mention in marketing collateral/online • Make it easy to find – public settings • Use the viral power of Facebook news feeds
  18. 18. 4 ways to market a business for very little cost 3) Audio/Video
  19. 19. Video
  20. 20. 4 ways to market a business for very little cost 4) Blogs
  21. 21. 3753
  22. 22. It’s not just being good.... It’s being SEEN and HEARD being good
  23. 23. 4046
  24. 24. 4147
  25. 25. 42 The Lost Experience (TLE) - clues 48
  26. 26. 43 The Lost Experience - Marketing • Used: – Fake TV ads – Fake products – Fake companies – And much more • To create a multimedia experience • An integration of both 49
  27. 27. 44 What is Integrated Marketing? • A Marketing campaign which delivers a single core message, using both traditional and social media. 42
  28. 28. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Phone: +44 20 8220 6919 Skype :mediacoach

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