Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Get noticed 2017 - how to get seen and stay visible

57 views

Published on

Techniques to help you get noticed in business, including tips on speaking and presenting, how to handle difficult questions, and how to tell great stories.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Get noticed 2017 - how to get seen and stay visible

  1. 1. Get Noticed Alan Stevens @mediacoach
  2. 2. 22
  3. 3. 33
  4. 4. 44
  5. 5. Five Techniques
  6. 6. Technique One See Opportunities
  7. 7. Technique Two Tell Tales
  8. 8. Technique Three Create a Relationship
  9. 9. Technique Four Be there
  10. 10. Technique Five Be controversial
  11. 11. BANNED! 1956
  12. 12. Delivering the Message Speaking Technique Handling Difficult Questions Media Tips in a Crisis MediaCoach
  13. 13. Attention Span? Audience Goldfish 4 seconds 9 seconds
  14. 14. Preparing to Speak Everything you know Everything the Audience is interested in
  15. 15. Preparing to Speak Everything you know Everything the Audience is interested in
  16. 16. So, how should speakers speak? • In Simple words and Short Sentences
  17. 17. So, how should speakers speak? • In Simple words and Short Sentences • Four Word Film Review • Luke feels the force • Tim digs Raquels’ backside • Jackson shoots JRR • Wordy wimp loses limp • Radio, waves
  18. 18. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines
  19. 19. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines
  20. 20. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages
  21. 21. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages • Relevant • Memorable • Useful
  22. 22. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages • In Stories
  23. 23. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages • In Stories • Human Interest • Local Interest
  24. 24. What’s the story here?
  25. 25. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages • In Stories • In Pictures
  26. 26. So, how should speakers speak? • In Simple words and Short Sentences • In Headlines • In Messages • In Stories • In Pictures • In things their audience cares about
  27. 27. 60 Speaking Technique
  28. 28. The key opening statement The most important part of the presentation Take time and care to prepare it Sets the tone for the session Audience at their most receptive Write it down Rehearse it Ensure that it makes an impact MediaCoach
  29. 29. Speaking Technique (1) – Segregate your ideas – Allow the audience to digest ideas – Make a real effort to pause – Make eye contact 80% of the time MediaCoach
  30. 30. Speaking Technique (2) Do not speak while looking at notes Pause for as long as possible before looking down Pause again for as long as possible before speaking MediaCoach
  31. 31. Speaking Technique (3) – When you are Prime Minister….. – Your Core Message – The business sandwich – Make messages memorable MediaCoach
  32. 32. Handling difficult questions MediaCoach
  33. 33. Handling difficult questions Preparing for the worst Respecting the questioner Neutral paraphrasing of questions Seeking audience input Dealing with a persistent questioner MediaCoach
  34. 34. Preparing for the worst Anticipate the worst question(s) Prepare the best reponse(s) Rehearse Develop a deferral strategy Stay calm at all times Acknowledge and deal with potential objections within your presentation MediaCoach
  35. 35. Respecting the Questioner Listen carefully, right to the end Don’t assume hostility Don’t make assumptions Never patronise or belittle the questioner Smile and thank them for the question MediaCoach
  36. 36. Neutral Paraphrasing Clarify Repeat, and paraphrase Deliver a positive response MediaCoach
  37. 37. Seek Audience Input Refer to an expert Ask for other views Conduct a straw poll If you don’t know the answer, say so – ask if anyone else does Appeal to the audience – “We all know why I can’t answer that type of question” MediaCoach
  38. 38. Dealing with a persistent questioner Seek support from the meeting organiser Offer to talk to the questioner afterwards Offer an opportunity for others to ask questions Explain that you’ve dealt with their query Refer them to another source of information MediaCoach
  39. 39. Exercise On tables Discuss the two most difficult questions that an audience member might ask Prepare a response to each question MediaCoach
  40. 40. 73 Handling the media
  41. 41. Media Tips Before the interview During the interview After the Interview 10 things you must never say MediaCoach
  42. 42. The Media Interview - before • Plan your core message • Plan any secondary message • Anticipate the worst question • Plan your response • Ensure that you are properly trained MediaCoach
  43. 43. The Media Interview - during • Arrive early • Stay calm at all times • Listen to the question • Challenge statements if necessary • State your case in simple language • Smile • Don’t worry if you are cut off suddenly MediaCoach
  44. 44. The Media Interview - after • Make careful notes • Consider what you have learned • Clarify any errors • Note and act on any follow-up • Don’t feel that you have to thank the journalist MediaCoach
  45. 45. 10 things not to say (part 1) • This is off the record • I don’t think you’ll understand this, so I’ll keep it simple • We had great reviews for this in the States • You won’t need a map - everyone knows where we are • Don’t be ridiculous, we’re not working to your deadlines MediaCoach
  46. 46. 10 things not to say (part 2) • No comment • Can you call back in a couple of weeks? • You’re not asking the right questions • I’ve never heard of your station/journal • I think we could let you have a free one of these <wink> MediaCoach
  47. 47. Franklin Delano Roosevelt “Be sincere Be brief Be seated” MediaCoach
  48. 48. What’s the message?
  49. 49. Thanks for listening Web : www.mediacoach.co.uk Email: alan@mediacoach.co.uk Twitter: mediacoach LinkedIn : mediacoach

×