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How to use social media to enhance your speeches <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11
<ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 IMPORTANT ANNOUNCEMENT!!!! DO NOT TURN OFF YOUR MOBILE PHONES PLEASE SET ...
We are live on Twitter <ul><li>Use  #maps11  to follow/comment </li></ul>#maps11
Follow/friend me now at: <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 www.facebook.com/mediacoach twitter.com/mediacoach
Part One: How to enhance your speeches using social media How to enhance your speeches using social media <ul><li>Tweet th...
How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </...
How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </...
It’s not a 40-minute speech <ul><li>It’s a month-long relationship </li></ul><ul><li>(or much more) </li></ul>#maps11
Part Two: How to get more business using social media How to get more business using social media #maps11
How social media works #maps11
How social media works #maps11
How social media works <ul><li>Listen </li></ul><ul><li>Note  </li></ul><ul><li>Act </li></ul>#maps11
#maps11
#maps11
#maps11
#maps11
#maps11
Twitter <ul><li>Listen for opportunities </li></ul>#maps11
Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><ul><li>Twilerts.com  </l...
Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><li>Use Twitter search </...
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile   </li></ul><ul><ul><li>Include keywords </li>...
#maps11
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile   </li></ul><ul><ul><li>Include keywords </li>...
#maps11
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise <...
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise <...
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise <...
#maps11
Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise <...
#maps11
Facebook <ul><li>Create a business page </li></ul><ul><li>Link to Twitter  </li></ul><ul><li>Encourage interaction </li></...
LinkedIn <ul><li>Create a full profile </li></ul><ul><li>Decide your linking policy </li></ul><ul><li>Use the advanced sea...
Blogging #maps11
Blog regularly #maps11
Internet radio and TV #maps11
Using Audio #maps11
Using Video #maps11
Quora.com #maps11
EmpireAvenue.com #maps11
Klout.com #maps11
Alan’s 7 Social Media Tips <ul><li>Always: </li></ul><ul><ul><li>Be polite </li></ul></ul><ul><ul><li>Be helpful </li></ul...
Thanks for listening <ul><li>Twitter: mediacoach </li></ul><ul><li>Web: www.mediacoach.co.uk </li></ul><ul><li>Email: alan...
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Maps10pp

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  • Transcript of "Maps10pp"

    1. 1. How to use social media to enhance your speeches <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11
    2. 2. <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 IMPORTANT ANNOUNCEMENT!!!! DO NOT TURN OFF YOUR MOBILE PHONES PLEASE SET THEM TO SILENT/VIBRATE Thank You!
    3. 3. We are live on Twitter <ul><li>Use #maps11 to follow/comment </li></ul>#maps11
    4. 4. Follow/friend me now at: <ul><li>Alan Stevens FPSA PSAE </li></ul>#maps11 www.facebook.com/mediacoach twitter.com/mediacoach
    5. 5. Part One: How to enhance your speeches using social media How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>If no Internet - use SocialOomph.com to schedule in advance </li></ul><ul><li>If Internet available, use slide-driven tweets </li></ul><ul><ul><li>Keynote Tweet (Keynote on Mac) </li></ul></ul><ul><ul><li>Autotweet (Powerpoint on PC) </li></ul></ul>#maps11
    6. 6. How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </li></ul><ul><ul><li>Use a hashtag (#maps11) </li></ul></ul><ul><ul><li>Start using the tag before the event </li></ul></ul><ul><ul><li>Keep using the tag after the event </li></ul></ul><ul><ul><li>Respond to questions before and after </li></ul></ul>#maps11
    7. 7. How to enhance your speeches using social media <ul><li>Tweet them in real time </li></ul><ul><li>Encourage interaction </li></ul><ul><li>Provide slides for user download </li></ul><ul><ul><li>Slideshare.net </li></ul></ul><ul><ul><li>Dropbox.com </li></ul></ul><ul><ul><li>Yousendit.com </li></ul></ul>#maps11
    8. 8. It’s not a 40-minute speech <ul><li>It’s a month-long relationship </li></ul><ul><li>(or much more) </li></ul>#maps11
    9. 9. Part Two: How to get more business using social media How to get more business using social media #maps11
    10. 10. How social media works #maps11
    11. 11. How social media works #maps11
    12. 12. How social media works <ul><li>Listen </li></ul><ul><li>Note </li></ul><ul><li>Act </li></ul>#maps11
    13. 13. #maps11
    14. 14. #maps11
    15. 15. #maps11
    16. 16. #maps11
    17. 17. #maps11
    18. 18. Twitter <ul><li>Listen for opportunities </li></ul>#maps11
    19. 19. Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><ul><li>Twilerts.com </li></ul></ul></ul><ul><ul><ul><li>Tweetalarm.com </li></ul></ul></ul><ul><ul><ul><ul><li>“call for speakers” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“conference announced” </li></ul></ul></ul></ul>#maps11
    20. 20. Twitter <ul><li>Listen for opportunities </li></ul><ul><ul><li>Use alerts </li></ul></ul><ul><ul><li>Use Twitter search </li></ul></ul><ul><ul><ul><li>&quot;keynote speaker&quot; ? -http </li></ul></ul></ul><ul><ul><ul><li>“leadership” ? -http </li></ul></ul></ul>#maps11
    21. 21. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><ul><li>Include keywords </li></ul></ul><ul><ul><ul><ul><li>MAPS, Speaker, Trainer </li></ul></ul></ul></ul><ul><ul><ul><li>A photo, not a logo </li></ul></ul></ul>#maps11
    22. 22. #maps11
    23. 23. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><ul><li>Include keywords </li></ul></ul><ul><ul><ul><ul><li>MAPS, Speaker, Trainer </li></ul></ul></ul></ul><ul><ul><ul><li>A photo, not a logo </li></ul></ul></ul><ul><ul><ul><li>Link to a landing page </li></ul></ul></ul>#maps11
    24. 24. #maps11
    25. 25. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Run a Twitter “clinic” </li></ul></ul><ul><ul><ul><li>#prclinic </li></ul></ul></ul><ul><ul><ul><ul><li>Helps people </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Demonstrates expertise </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Discovers peoples’ needs </li></ul></ul></ul></ul>#maps11
    26. 26. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Opinions </li></ul></ul><ul><ul><li>Specific questions - places, companies </li></ul></ul>#maps11
    27. 27. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><li>Promote other speakers </li></ul><ul><ul><li>Recommend </li></ul></ul><ul><ul><li>Curate lists </li></ul></ul>#maps11
    28. 28. #maps11
    29. 29. Twitter <ul><li>Listen for opportunities </li></ul><ul><li>Use your profile </li></ul><ul><li>Demonstrate your expertise </li></ul><ul><li>Ask for help </li></ul><ul><li>Promote other speakers </li></ul><ul><ul><li>Recommend </li></ul></ul><ul><ul><li>Curate lists </li></ul></ul><ul><ul><li>Create a daily paper - paper.li </li></ul></ul>#maps11
    30. 30. #maps11
    31. 31. Facebook <ul><li>Create a business page </li></ul><ul><li>Link to Twitter </li></ul><ul><li>Encourage interaction </li></ul><ul><li>Publish only business images </li></ul><ul><li>Create apps </li></ul><ul><li>Give benefits </li></ul>#maps11
    32. 32. LinkedIn <ul><li>Create a full profile </li></ul><ul><li>Decide your linking policy </li></ul><ul><li>Use the advanced search </li></ul><ul><li>Join relevant groups </li></ul>#maps11
    33. 33. Blogging #maps11
    34. 34. Blog regularly #maps11
    35. 35. Internet radio and TV #maps11
    36. 36. Using Audio #maps11
    37. 37. Using Video #maps11
    38. 38. Quora.com #maps11
    39. 39. EmpireAvenue.com #maps11
    40. 40. Klout.com #maps11
    41. 41. Alan’s 7 Social Media Tips <ul><li>Always: </li></ul><ul><ul><li>Be polite </li></ul></ul><ul><ul><li>Be helpful </li></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Listen before you speak </li></ul></ul><ul><ul><li>Don’t over-market yourself </li></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><li>Have a picture, bio and landing page </li></ul></ul>#maps11
    42. 42. Thanks for listening <ul><li>Twitter: mediacoach </li></ul><ul><li>Web: www.mediacoach.co.uk </li></ul><ul><li>Email: alan@mediacoach.co.uk </li></ul><ul><li>Phone: +44 20 8220 6919 </li></ul><ul><li>Skype: mediacoach </li></ul>#maps11
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