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  • [twitter]testing keynote tweet audio slide[/twitter]

Maps10pp Maps10pp Presentation Transcript

  • How to use social media to enhance your speeches
    • Alan Stevens FPSA PSAE
    #maps11
    • Alan Stevens FPSA PSAE
    #maps11 IMPORTANT ANNOUNCEMENT!!!! DO NOT TURN OFF YOUR MOBILE PHONES PLEASE SET THEM TO SILENT/VIBRATE Thank You!
  • We are live on Twitter
    • Use #maps11 to follow/comment
    #maps11
  • Follow/friend me now at:
    • Alan Stevens FPSA PSAE
    #maps11 www.facebook.com/mediacoach twitter.com/mediacoach
  • Part One: How to enhance your speeches using social media How to enhance your speeches using social media
    • Tweet them in real time
    • If no Internet - use SocialOomph.com to schedule in advance
    • If Internet available, use slide-driven tweets
      • Keynote Tweet (Keynote on Mac)
      • Autotweet (Powerpoint on PC)
    #maps11
  • How to enhance your speeches using social media
    • Tweet them in real time
    • Encourage interaction
      • Use a hashtag (#maps11)
      • Start using the tag before the event
      • Keep using the tag after the event
      • Respond to questions before and after
    #maps11
  • How to enhance your speeches using social media
    • Tweet them in real time
    • Encourage interaction
    • Provide slides for user download
      • Slideshare.net
      • Dropbox.com
      • Yousendit.com
    #maps11
  • It’s not a 40-minute speech
    • It’s a month-long relationship
    • (or much more)
    #maps11
  • Part Two: How to get more business using social media How to get more business using social media #maps11
  • How social media works #maps11
  • How social media works #maps11
  • How social media works
    • Listen
    • Note
    • Act
    #maps11
  • #maps11
  • #maps11
  • #maps11
  • #maps11
  • #maps11
  • Twitter
    • Listen for opportunities
    #maps11
  • Twitter
    • Listen for opportunities
      • Use alerts
        • Twilerts.com
        • Tweetalarm.com
          • “call for speakers”
          • “conference announced”
    #maps11
  • Twitter
    • Listen for opportunities
      • Use alerts
      • Use Twitter search
        • "keynote speaker" ? -http
        • “leadership” ? -http
    #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
      • Include keywords
          • MAPS, Speaker, Trainer
        • A photo, not a logo
    #maps11
  • #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
      • Include keywords
          • MAPS, Speaker, Trainer
        • A photo, not a logo
        • Link to a landing page
    #maps11
  • #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
    • Demonstrate your expertise
      • Answer questions
      • Run a Twitter “clinic”
        • #prclinic
          • Helps people
          • Demonstrates expertise
          • Discovers peoples’ needs
    #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
    • Demonstrate your expertise
    • Ask for help
      • Surveys
      • Opinions
      • Specific questions - places, companies
    #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
    • Demonstrate your expertise
    • Ask for help
    • Promote other speakers
      • Recommend
      • Curate lists
    #maps11
  • #maps11
  • Twitter
    • Listen for opportunities
    • Use your profile
    • Demonstrate your expertise
    • Ask for help
    • Promote other speakers
      • Recommend
      • Curate lists
      • Create a daily paper - paper.li
    #maps11
  • #maps11
  • Facebook
    • Create a business page
    • Link to Twitter
    • Encourage interaction
    • Publish only business images
    • Create apps
    • Give benefits
    #maps11
  • LinkedIn
    • Create a full profile
    • Decide your linking policy
    • Use the advanced search
    • Join relevant groups
    #maps11
  • Blogging #maps11
  • Blog regularly #maps11
  • Internet radio and TV #maps11
  • Using Audio #maps11
  • Using Video #maps11
  • Quora.com #maps11
  • EmpireAvenue.com #maps11
  • Klout.com #maps11
  • Alan’s 7 Social Media Tips
    • Always:
      • Be polite
      • Be helpful
      • Be consistent
      • Listen before you speak
      • Don’t over-market yourself
      • Engage in conversation
      • Have a picture, bio and landing page
    #maps11
  • Thanks for listening
    • Twitter: mediacoach
    • Web: www.mediacoach.co.uk
    • Email: alan@mediacoach.co.uk
    • Phone: +44 20 8220 6919
    • Skype: mediacoach
    #maps11