Ten News - Digital workshop

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Ten News - Digital workshop

  1. 1. Ten News<br />Online workshop<br />
  2. 2. Agenda<br />Who are we?<br />Ten news strategy: Phase 1 - Phase 3<br />Opportunities for journalists – what the punters want<br />Twitter & Facebook – best practice & how to use the platforms as a tool<br />Video & photos<br />Questions?<br />
  3. 3. Who are we?<br />Valerio Veo – Head of News & Sport<br />Journalist for the past 14 years – ABC, SBS, Ninemsn, SBS, Ten<br />Radio & TV reporter who went geek utilising multimedia skills in digital<br />Covered major events here & overseas<br />Shoots (photos & video), edits, writes, blogs<br />Now manages digital teams & specialises in broadcast integration<br />Rhiannon Elston – News Producer<br />Multimedia journalist specialising in print & digital<br />Worked at Sky News digital, The Australian online<br />Proficient in 4 different non-linear editing systems<br />Deep knowledge of social media platforms and how to engage with your audience<br />
  4. 4. Who does what<br />Digital Media – Rhiannon/Val<br />Day-to-day management of ten.com.au/news<br />Liaise with producers, journalists & EPs for content: Blogs, Photos, video, fact sheets etc.<br />Social media management – Facebook, Twitter, some YouTube uploads<br />On-air integration – user-generated content, polls, extra content, behind the scenes etc. <br />News library – Paul Scott & team<br />Uploads of video to ten.com.au/news & YouTube<br />Upload of iUpdate to ten.com.au/news & iPhone app<br />Liaise with Rhiannon on any extra content to support broadcast<br />
  5. 5. News digital strategy: Phase 1<br />Create & launch a video-driven page for 6pm with George Negus<br />Video-only – no other content<br />Launched Twitter & Facebook pages<br />Pushed #6PM and @6PM across broadcast<br />Delivered Jan 24th<br />
  6. 6. News digital strategy: Phase 2<br />Re-skin current news offering to update look & feel <br />Create a home for all state based news services<br />Allow for blogs, Facebook & Twitter integration<br />I extra person as a resource - Rhiannon<br />Delivered Feb 25th<br />
  7. 7. News digital strategy – Phase 3<br />Subject of a proper market & business case review<br />Areas under consideration:<br />Multi-platform – tablets, iPhone, Android, podcasts, live streaming etc<br />Stronger ties with YouTube – Ten News is the 4th most popular YouTube channel in Australia<br />Dates – TBC??<br />
  8. 8. Online Opportunities for news<br />Extend your story<br />The story doesn’t end with your package<br />Extra footage (iefull interviews) – gives the viewer a deeper look at the story<br />Behind-the-scenes pics/video – the audience wants more of how the story comes together<br />Context – fact-sheets, a video/written blog,all add weight to the issues you’re covering<br />Promote your activity on-air!!<br />Engage with your audience<br />Audience engagement builds your credibility<br />Share your knowledge with audiences on Twitter (links, context etc)<br />A regular blog about your areas of interest will build your profile/credibility in the field<br />Use Facebook to gauge interest in a story or find contacts<br />Conduct web-only events ie Live Chats, twitter interviews etc<br />Promote your activity on-air!!<br />
  9. 9. Twitter – a journo guide<br />200 million users worldwide – but many accounts are inactive<br />Hugely hyped – but most people use it poorly<br />Used heavily as a professional networking tool – but be aware of the “echo-chamber effect”<br />Excellent resource if you know how to filter out the white noise<br />It’s a forum for two-way conversations and sharing of information <br />Don’t just use it to spruik your stories – DO use it to gain opinion/information <br />Use a 3rd party app (Seesmic Web, Tweetdeck) & create lists of people/orgs you trust<br />Understand how to search via hashtags & other twitter services – ask Rhiannon for advice!<br />
  10. 10. Twitter search tips<br />
  11. 11. Facebook – a journos guide<br />642 million users and counting – threatening Gmail & Hotmail<br />9.75 million Australians on Facebook. We lead the world in time spent on Facebook & other social media sites<br /> You are now competing with social media and other websites for your audience’s attention – use this as an opportunity instead of a threat.<br />Your audience is on Facebook while watching the news – why not use the two as a powerful cross-platform proposition?<br />
  12. 12. Facebook – a journos guide<br />If you’re on the road – send photos, iPhone video of what you experience<br />Your audience loves to see the media at work and get an insight into your ‘glamorous’ lives on TV<br />Facebook groups are a great source of contacts, people and case studies – just contact the administrators as ‘spamming’ random people will get you banned<br />If you’re running an ongoing story/issue (ie School bullying) – start your own Facebook page to build a community around your issue.<br />
  13. 13. Pics & video – best practice<br />It’s not about quality – it’s all about speed. Get pics to us fast<br />Give an insight to life on the road – the media set-up, how you get the story back etc etc<br />Do a little piece to camera on your iPhone – it’s a brilliant extended piece of coverage<br />Don’t copy what you’re doing for TV – extend it!<br />
  14. 14. Checklist – help us help you <br />Tell us where you’re going before you leave the newsroom<br />Discuss anything you’d like to crowdsource – people, photos, debate<br />Give us a teaser to build interest – a great quote, some dramatic vision to plug your story<br />Fact sheets/links/more info – we need this in advance too<br />Promote what you’re doing on-air! <br />
  15. 15. Twitter accounts:<br />Channel Ten news @Channeltennews<br />6PM with George Negus @Ten6pm<br />Ten News Sydney @Tennewssydney<br />Twitter links<br />Seesmic (use the web version)http://seesmic.com/<br />Twitter search tips: http://search.twitter.com/operators<br />Twitter media guide: http://media.twitter.com/<br />Journalists guide to Twitter: http://mashable.com/2009/05/14/twitter-journalism<br />Geochirp: http://www.geochirp.com/<br />Links & resources - Twitter<br />
  16. 16. Facebook pages :<br />Facebook for journalists:<br />http://www.facebook.com/media#!/media?sk=app_4949752878<br />8 ways your newsroom can get more from Facebook:<br />http://blog.journalistics.com/2010/8-ways-your-newsroom-can-get-more-out-of-facebook/ <br />Digital Media resources<br />10,000 words: http://10000words.net<br />Social media news: http://mashable.com<br />Niemen Journalism labs: http://www.niemanlab.org/<br />Facebook links & other resources<br />
  17. 17. CONTACT US<br />Valerio Veo<br />vveo@networkten.com.au<br />0412-084-993<br />@valerioveo<br />valerioveo.com<br />vimeo.com/valerioveo<br />Rhiannon Elston<br />relston@networkten.com.au<br />0424-330-332<br />@rhiannonelston<br />

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