Promote Nonprofit Events on Social Media
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Angela Rosas presented a workshop on promoting nonprofit events using social media. She discussed how nonprofits can use social media platforms like Facebook, Twitter, and Instagram to engage supporters, inform them of events, and inspire donations and volunteers. Rosas emphasized the importance of having a clear brand and messaging and sharing great, shareable content tailored to the target audience. She provided tips on building followers, engaging with others, using hashtags, and scheduling posts.
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Promote Nonprofit Events on Social Media
- 1. #Network4Cause Workshop: Promote your Nonprofit Events using Social Media! Presented by: Angela Rosas ! @AngelaRunsAmuck ! facebook.com/ProAngelaRosas ! arosas@ericratinoff.com Business Development and Marketing Coordinator for Attorney Eric Ratinoff of Eric Ratinoff Law Corp, and creator of Eric Ratinoff’s #Network4Cause series for charity. ! Founder & CEO of local nonprofit, Chicas Latinas de Sacramento and a former Social Media, Marketing & PR Consultant.
- 3. Why nonprofits should use Social media Engage, Inform, Inspire… volunteers, donations, support! Shareable Content = Increased Exposure Engage & Connect Drive Traffic Marketing Tools
- 4. Branding … an identifying mark.
- 5. What’s in a brand? A brand is the message your audience receives about x, y or z… and how they’re left feeling. VisionValues Mission Expectation
- 6. Why is branding the MOST important part of Social Media…?
- 7. Values Vision Mission Service Product Message Voice Objective Clients Audience Expertise Logo Content How it is shared - How you’re remembered - What is expected
- 8. Know your Brand Mission Message Objective Audience When sharing … Posts, links, articles, images, and events — #Network4Cause
- 9. #Network4cause Message ~ What are you seeking to convey about your organization? Event? Objective ~ What is your “call to action?” Raise funds, create awareness, connect with potential volunteers or donors? Audience ~ Who would you like to attend your event? The most successful #Network4Cause events (and posts) have a brand, a personality and purpose of it’s own. Knowing the above will help tailor your sharing strategy and make it worth sharing and… attending!
- 10. Social Media 1) Know you message 2) Know your audience 3) Share… accordingly
- 11. How to Build Followers Post great & shareable content Write a full bio Use #Hashtags Promote on sites (widgets) The Set-Up
- 12. Content (is king) "Rhetoric is the art of ruling the minds of men." - Plato
- 13. Great & Shareable Content (think like a marketer) Multimedia – Use photos and videos to engage your audience with posts related to your nonprofit, mission and message. Inspirational – Get your audience thinking about what they can do to help, not just your organization, but the cause as a whole. Share your story of who / what you serve, paint a picture for your audience. • Facts / Statistics • Articles / Stories • Quotes • Create a “culture” Asking a question – The Girl Scouts asked the questions: “So we'd love to hear your good news about girls: what skills are they learning? What educational trips have you taken? In what way have they awed and inspired you?” That simple post got 186 comments, 422 “Likes,” and 35 shares. Inform – Volunteer Opportunities, Events, Programs, Workshops, Community Events, Staff, Partners Be a Resource / Expert to your Followers & Fans – Educate on Cause, Community, Industry Content that encourages INTERACTION — comment, share, like, retweet, and repins
- 14. Profile / Bio Profile Photo Cover Photo Facebook
- 16. LinkedIn Have complete personal bios!
- 17. The #Hashtag #Hashtag: a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Creates a Social Media link to conversation Track / Organize / Create a Conversation ANYTHING can be turned into a hashtag #underwaterbasketweaving anyone? Popular: #shoutout, #nowplaying, #tbt (Throwback Thursday), #FF (#FollowFriday) Facebook Twitter Google+ Instagram Vine Pinterest
- 18. How to Build Followers Follow others Engage with others Re-share other users content Reach out to influencers Stay active Be Social: Let people know you exist!
- 19. Engage: Facebook Pages Page Page Page Page = original source ! Interact with other pages ! Share to personal FB / TWITER / INSTAGRAM / LINKEDIN accounts
- 20. Twitter Lingo Tweet - a Twitter single update of 140 or fewer characters, which can include @Mentions to other users, hashtags, external links, or simply regular text. Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the source, so that all of your followers can see the tweet. Trending Topics (TTs) - "Trending Topics" lists a range of subjects which many users across Twitter are talking about simultaneously. Lists - Users can organize the people they follow into lists of businesses or personalities which are related in some way. Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide. AKA: Paid Advertisement
- 22. Twitter: ’real-time social networking' 140 Characters — be selective Shorten Links, track bit.ly Schedule / Use Tools Know the “lingo” Participate: Follow, Share, Retweet Link to Facebook & LinkedIn Participate in Twitter Chats
- 23. Follow / Tweet / Share for the audience YOU WANT Twitter is PUBLIC Twitter is KEYWORD & #Hashtag driven Tailored source/resource for news & information Businesses & People have equal profiles — and potential reach Public access to people you didn’t know that you wanted to know… “Facebook is for for friends who are now strangers. Twitter is for strangers who should be your friends.”
- 28. + Facebook Event Link + Hashtag + Share with Twitter LinkedIn = Twitter ReTweet
- 29. You’re Not Alone Find Content & Influencers Monitor Keywords Schedule Posts & Engagement Reach Tailored Audiences Social Media Tools
- 30. How/Who to… Follow/Share Keyword Search: Facebook, Twitter, Instagram Location Industry Cause Follow those local & industry related Follow those who they follow & who follow them People don’t know your page/sites exists - until you engage Monitor conversations & influencers - engage / follow
- 33. Reach a Tailored Audience Facebook Insights Post more of what fans want, at the right times, for the right audience.
- 35. Tips Schedule Track ROI (Insights) — adjust sharing accordingly Participate & Connect Online & IRL Share for Audience / Interaction = Increase Reach Share from PROMOTABLE source = nonprofit / business Be a personal / private advocate = share your causes’ posts Take advantage of & create GOOD content = Content is KING Take advantage of & create GOOD #Hashtags Use images / Video
- 36. Tips PIN any FB or Twitter post to the top of your profile Use images when sharing on Facebook, the link content will stay with your “brand” as the source. Twitter has analytics — and the ability to schedule tweets @ ads.twitter.com Embed Tweets or Facebook posts into your blog or site Twitter: Don’t start a Tweet with an “ @ “ = .@
- 37. Third-Party Tools Hootsuite - A social media dashboard. Manage, monitor, and schedule up to 3 networks and profiles and measure campaign results (free). Ability to upload posts in bulk via CSV sheets w/ pro. TweetDeck - A social media dashboard application for management of Twitter accounts. Buffer - A service that accesses / assists sharing and scheduling on Twitter, Facebook, Google+, LinkedIn. Manageflitter - Site for managing your followers and getting an overview of people not following you back, quiet users, and inactive users. Qwitter - A service that sends an e-mail anytime someone unsubscribes from your Twitter profile. WeFollow - Site that allows you to add yourself to a listing of Twitter users by tags you find interesting. SocialOomph - Service with a collection of free Twitter tools including the ability to schedule when tweets gets posted. Google Alerts TwitterFeed
- 38. Blog A blog is a regularly updated website or web page. Promotes natural SEO & PR. Help’s your organization tell it’s story. Platform for organizations to be an expert in industry/cause. Source of content for Social Media (content is king!) Longer “shelf-life” than Social Media posts.
- 39. #Network4Cause Workshop: Promote your Nonprofit Events using Social Media! Presented by: Angela Rosas ! @AngelaRunsAmuck ! facebook.com/ProAngelaRosas ! arosas@ericratinoff.com Eric Ratinoff Law Corp | www.ericratinoff.com https://hootsuite.com https://buffer.com/app https://tweetdeck.twitter.com/