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#Network4Cause Workshop:
Promote your Nonprofit Events
using Social Media!
Presented by: Angela Rosas
!
@AngelaRunsAmuck
!
...
www.angelarunsamuck.com
Why nonprofits should
use Social media
Engage, Inform, Inspire… volunteers, donations,
support!
Shareable Content = Increas...
Branding
… an identifying mark.
What’s in a brand?
A brand is the message your audience
receives about x, y or z…
and how they’re left feeling.
VisionValu...
Why is branding the
MOST important part
of Social Media…?
Values
Vision
Mission
Service
Product
Message
Voice
Objective
Clients
Audience
Expertise
Logo
Content
How it is shared
- H...
Know your Brand
Mission
Message
Objective
Audience
When sharing …
Posts, links, articles, images,
and events — #Network4Ca...
#Network4cause
Message ~ What are you seeking to convey about
your organization? Event?
Objective ~ What is your “call to ...
Social Media
1) Know you message 2) Know your audience
3) Share… accordingly
How to Build Followers
Post great & shareable content
Write a full bio
Use #Hashtags
Promote on sites (widgets)
The Set-Up
Content (is king)
"Rhetoric is the art of ruling the minds of men." -
Plato
Great & Shareable Content
(think like a marketer)
Multimedia – Use photos and videos to engage your audience with posts re...
Profile / Bio
Profile Photo
Cover Photo
Facebook
Twitter
Instagram
LinkedIn
Have complete personal bios!
The #Hashtag
#Hashtag: a word or phrase preceded by a
hash or pound sign (#) and used to identify
messages on a specific to...
How to Build Followers
Follow others
Engage with others
Re-share other users content
Reach out to influencers
Stay active
B...
Engage: Facebook Pages
Page
Page
Page
Page = original
source
!
Interact with other
pages
!
Share to personal FB
/ TWITER /...
Twitter Lingo
Tweet - a Twitter single update of 140 or fewer characters, which can include @Mentions to other users, hash...
Engage: Twitter #Network4Cause
Twitter: ’real-time social
networking'
140 Characters — be selective
Shorten Links, track bit.ly
Schedule / Use Tools
Know...
Follow / Tweet / Share for the audience YOU WANT
Twitter is PUBLIC
Twitter is KEYWORD & #Hashtag driven
Tailored source/re...
#TwitterChat
http://tweetreports.com/twitter-chat-schedule/
http://tweetreports.com/twitter-chat-schedule/
Instagram: Nonprofit
Instagram: Personal
+ Facebook Event Link + Hashtag + Share with Twitter
LinkedIn
= Twitter ReTweet
You’re Not Alone
Find Content & Influencers
Monitor Keywords
Schedule Posts & Engagement
Reach Tailored Audiences
Social Me...
How/Who to…
Follow/Share
Keyword Search: Facebook, Twitter, Instagram
Location
Industry
Cause
Follow those local & industr...
Monitor
Google alerts
TweetDeck
Hootsuite
Schedule
TweetDeck
Hootsuite
Buffer
Reach a Tailored
Audience
Facebook Insights
Post more of what fans want, at the right times, for the right audience.
Facebook Ads
Boost /
Sponsored
Post
Promote
Page
Promote
Site
Promote
Event
https://www.facebook.com/advertising
Tips
Schedule
Track ROI (Insights) — adjust sharing accordingly
Participate & Connect Online & IRL
Share for Audience / In...
Tips
PIN any FB or Twitter post to the top of your
profile
Use images when sharing on Facebook, the link
content will stay ...
Third-Party Tools
Hootsuite - A social media dashboard. Manage, monitor, and schedule up to 3 networks and
profiles and mea...
Blog
A blog is a regularly updated website or web page.
Promotes natural SEO & PR.
Help’s your organization tell it’s stor...
#Network4Cause Workshop:
Promote your Nonprofit Events
using Social Media!
Presented by: Angela Rosas
!
@AngelaRunsAmuck
!
...
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#Network4Cause Workshop: Promote your Nonprofit Events using Social Media!

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Take advantage of Social Media and internet marketing to boost your nonprofit’s visibility, membership, and funds.

Learn how to make the most of your upcoming #Network4Cause event using social media tools, strategies, and tricks of the trade. Instruction provided by Angela Rosas, Marketing and Business Development Coordinator for Eric Ratinoff, creator of Eric Ratinoff's #Network4Cause, and founder of nonprofit, Chicas Latinas de Sacramento.

Learn the basics of:
- Event Branding
- Facebook
- Twitter
- #Hashtags
- How to have a successful #Network4Cause!

Published in: Marketing
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#Network4Cause Workshop: Promote your Nonprofit Events using Social Media!

  1. 1. #Network4Cause Workshop: Promote your Nonprofit Events using Social Media! Presented by: Angela Rosas ! @AngelaRunsAmuck ! facebook.com/ProAngelaRosas ! arosas@ericratinoff.com Business Development and Marketing Coordinator for Attorney Eric Ratinoff of Eric Ratinoff Law Corp, and creator of Eric Ratinoff’s #Network4Cause series for charity. ! Founder & CEO of local nonprofit, Chicas Latinas de Sacramento and a former Social Media, Marketing & PR Consultant.
  2. 2. www.angelarunsamuck.com
  3. 3. Why nonprofits should use Social media Engage, Inform, Inspire… volunteers, donations, support! Shareable Content = Increased Exposure Engage & Connect Drive Traffic Marketing Tools
  4. 4. Branding … an identifying mark.
  5. 5. What’s in a brand? A brand is the message your audience receives about x, y or z… and how they’re left feeling. VisionValues Mission Expectation
  6. 6. Why is branding the MOST important part of Social Media…?
  7. 7. Values Vision Mission Service Product Message Voice Objective Clients Audience Expertise Logo Content How it is shared - How you’re remembered - What is expected
  8. 8. Know your Brand Mission Message Objective Audience When sharing … Posts, links, articles, images, and events — #Network4Cause
  9. 9. #Network4cause Message ~ What are you seeking to convey about your organization? Event? Objective ~ What is your “call to action?” Raise funds, create awareness, connect with potential volunteers or donors? Audience ~ Who would you like to attend your event? The most successful #Network4Cause events (and posts) have a brand, a personality and purpose of it’s own. Knowing the above will help tailor your sharing strategy and make it worth sharing and… attending!
  10. 10. Social Media 1) Know you message 2) Know your audience 3) Share… accordingly
  11. 11. How to Build Followers Post great & shareable content Write a full bio Use #Hashtags Promote on sites (widgets) The Set-Up
  12. 12. Content (is king) "Rhetoric is the art of ruling the minds of men." - Plato
  13. 13. Great & Shareable Content (think like a marketer) Multimedia – Use photos and videos to engage your audience with posts related to your nonprofit, mission and message. Inspirational – Get your audience thinking about what they can do to help, not just your organization, but the cause as a whole. Share your story of who / what you serve, paint a picture for your audience. • Facts / Statistics • Articles / Stories • Quotes • Create a “culture” Asking a question – The Girl Scouts asked the questions: “So we'd love to hear your good news about girls: what skills are they learning? What educational trips have you taken? In what way have they awed and inspired you?” That simple post got 186 comments, 422 “Likes,” and 35 shares. Inform – Volunteer Opportunities, Events, Programs, Workshops, Community Events, Staff, Partners Be a Resource / Expert to your Followers & Fans – Educate on Cause, Community, Industry Content that encourages INTERACTION — comment, share, like, retweet, and repins
  14. 14. Profile / Bio Profile Photo Cover Photo Facebook
  15. 15. Twitter Instagram
  16. 16. LinkedIn Have complete personal bios!
  17. 17. The #Hashtag #Hashtag: a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Creates a Social Media link to conversation Track / Organize / Create a Conversation ANYTHING can be turned into a hashtag #underwaterbasketweaving anyone? Popular: #shoutout, #nowplaying, #tbt (Throwback Thursday), #FF (#FollowFriday) Facebook Twitter Google+ Instagram Vine Pinterest
  18. 18. How to Build Followers Follow others Engage with others Re-share other users content Reach out to influencers Stay active Be Social: Let people know you exist!
  19. 19. Engage: Facebook Pages Page Page Page Page = original source ! Interact with other pages ! Share to personal FB / TWITER / INSTAGRAM / LINKEDIN accounts
  20. 20. Twitter Lingo Tweet - a Twitter single update of 140 or fewer characters, which can include @Mentions to other users, hashtags, external links, or simply regular text. Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting the source, so that all of your followers can see the tweet. Trending Topics (TTs) - "Trending Topics" lists a range of subjects which many users across Twitter are talking about simultaneously. Lists - Users can organize the people they follow into lists of businesses or personalities which are related in some way. Promoted Tweets - A single trending topic which a company or organization can pay to 'trend', as to gain attention and traffic from Twitter users worldwide. AKA: Paid Advertisement
  21. 21. Engage: Twitter #Network4Cause
  22. 22. Twitter: ’real-time social networking' 140 Characters — be selective Shorten Links, track bit.ly Schedule / Use Tools Know the “lingo” Participate: Follow, Share, Retweet Link to Facebook & LinkedIn Participate in Twitter Chats
  23. 23. Follow / Tweet / Share for the audience YOU WANT Twitter is PUBLIC Twitter is KEYWORD & #Hashtag driven Tailored source/resource for news & information Businesses & People have equal profiles — and potential reach Public access to people you didn’t know that you wanted to know… “Facebook is for for friends who are now strangers. Twitter is for strangers who should be your friends.”
  24. 24. #TwitterChat http://tweetreports.com/twitter-chat-schedule/
  25. 25. http://tweetreports.com/twitter-chat-schedule/
  26. 26. Instagram: Nonprofit
  27. 27. Instagram: Personal
  28. 28. + Facebook Event Link + Hashtag + Share with Twitter LinkedIn = Twitter ReTweet
  29. 29. You’re Not Alone Find Content & Influencers Monitor Keywords Schedule Posts & Engagement Reach Tailored Audiences Social Media Tools
  30. 30. How/Who to… Follow/Share Keyword Search: Facebook, Twitter, Instagram Location Industry Cause Follow those local & industry related Follow those who they follow & who follow them People don’t know your page/sites exists - until you engage Monitor conversations & influencers - engage / follow
  31. 31. Monitor Google alerts TweetDeck Hootsuite
  32. 32. Schedule TweetDeck Hootsuite Buffer
  33. 33. Reach a Tailored Audience Facebook Insights Post more of what fans want, at the right times, for the right audience.
  34. 34. Facebook Ads Boost / Sponsored Post Promote Page Promote Site Promote Event https://www.facebook.com/advertising
  35. 35. Tips Schedule Track ROI (Insights) — adjust sharing accordingly Participate & Connect Online & IRL Share for Audience / Interaction = Increase Reach Share from PROMOTABLE source = nonprofit / business Be a personal / private advocate = share your causes’ posts Take advantage of & create GOOD content = Content is KING Take advantage of & create GOOD #Hashtags Use images / Video
  36. 36. Tips PIN any FB or Twitter post to the top of your profile Use images when sharing on Facebook, the link content will stay with your “brand” as the source. Twitter has analytics — and the ability to schedule tweets @ ads.twitter.com Embed Tweets or Facebook posts into your blog or site Twitter: Don’t start a Tweet with an “ @ “ = .@
  37. 37. Third-Party Tools Hootsuite - A social media dashboard. Manage, monitor, and schedule up to 3 networks and profiles and measure campaign results (free). Ability to upload posts in bulk via CSV sheets w/ pro. TweetDeck - A social media dashboard application for management of Twitter accounts. Buffer - A service that accesses / assists sharing and scheduling on Twitter, Facebook, Google+, LinkedIn. Manageflitter - Site for managing your followers and getting an overview of people not following you back, quiet users, and inactive users. Qwitter - A service that sends an e-mail anytime someone unsubscribes from your Twitter profile. WeFollow - Site that allows you to add yourself to a listing of Twitter users by tags you find interesting. SocialOomph - Service with a collection of free Twitter tools including the ability to schedule when tweets gets posted. Google Alerts TwitterFeed
  38. 38. Blog A blog is a regularly updated website or web page. Promotes natural SEO & PR. Help’s your organization tell it’s story. Platform for organizations to be an expert in industry/cause. Source of content for Social Media (content is king!) Longer “shelf-life” than Social Media posts.
  39. 39. #Network4Cause Workshop: Promote your Nonprofit Events using Social Media! Presented by: Angela Rosas ! @AngelaRunsAmuck ! facebook.com/ProAngelaRosas ! arosas@ericratinoff.com Eric Ratinoff Law Corp | www.ericratinoff.com https://hootsuite.com https://buffer.com/app https://tweetdeck.twitter.com/

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