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Maplewood Chamber of Commerce - Social Media Marketing

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Brief overview of Twitter, Facebook, LinkedIn, YouTube, and ActiveRain as marketing tools for business.

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Maplewood Chamber of Commerce - Social Media Marketing

  1. 1. MAPLEWOOD CHAMBER OF COMMERCENovember 10, 2009<br />SOCIAL MEDIA MARKETING <br />Presented by PREA Signature Realty<br />
  2. 2. NEED ASSISTANCE – SOCIAL networking?<br />Contact: Ryan Shaughnessy/PREA Signature Realty<br />Direct: 314-971-4381.<br />E-Mail: Ryan@PREASignatureRealty.com<br />
  3. 3. Stop taking notes<br />HANDOUTS AVAILABLE<br />GO TO TECHNOLOGY TOOLBOX – WWW.PREASIGNATUREREALTY.COM<br />SEND E-MAIL TO: RYAN@PREASIGNATUREREALTY.COM<br />
  4. 4. Social networking statistics<br />
  5. 5. Social networking statistics<br />
  6. 6. SOCIAL NETWORKING SITES – The BIG FOUR<br />Facebook.com <br />LinkedIn.com<br />ActiveRain.com<br />Twitter.com <br />
  7. 7. FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING<br />Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk)<br />Develop your Brand with Good Content. (Wholefoods)<br />Develop a Giving Strategy. (Zappos)<br />Remember Social Networks are Social First and Business Second.<br />Always Focus on Keywords.<br />
  8. 8. Facebook – social farm<br /> Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc. <br />Fan Pages / Group Pages<br />Applications<br />Upload Virtual Tours & Slide Shows<br />Use Updates to Broadcast Success Stories, Challenges, and More<br />Read Updates for Leads<br />Publicize Events, New Listings/Products & Open Houses<br />SEO Benefits<br />
  9. 9. Business, fan and group pages<br />
  10. 10. Marketplace application<br />
  11. 11. events<br />
  12. 12. Status updates<br />
  13. 13. Linkedin – professional farm<br /> Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool.<br /> <br />Groups – Participate in Groups.<br />Q&A – Ask questions. Answer questions. Connect with other professionals.<br />SlideShare<br />Box.net<br />
  14. 14. Online resume<br />
  15. 15. Recommendations / Testimonials<br />
  16. 16. Slideshare <br />
  17. 17. Twitter – geographic farm<br /> Good tool for introductions. 140 character messages. <br />Keys to Twitter success: <br />(1) Brevity – 140 characters or less. <br />(2) Immediacy – Real Time Information. <br />(3) Versatility – Send updates, links, request feedback, send photos with Twitpic. <br />(4) Wherever – texting or web browser.<br />Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide.<br />Tweets – Use to messages that suggest profession. <br />Links – Use links for real estate stories, market information, and other current information.<br />TwitPic – Use to publicize new listings.<br />
  18. 18. Lead generation<br />
  19. 19. Introductions <br />
  20. 20. Broadcast news<br />
  21. 21. Activerain – real estate industry farm<br /> Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips. <br /> <br />Blogging<br />SEO <br />Developing National Referral Network<br />
  22. 22. Blog platform - information<br />
  23. 23. Lead generation<br />
  24. 24. Search engine optimization<br />
  25. 25. Start up – same for all social networks<br />Create a profile.<br />Add original content.<br />Adjust your privacy, communication and other settings.<br />Build your network – introductions and invitations.<br />Add recommendations and testimonials.<br />Participate in groups, discussions, expert forums.<br />Promote and syndicate targeted content.<br />Focus on your keywords.<br />
  26. 26. Simple social networking rules<br />Transparency <br />Honesty <br />Relevance <br />Value <br />Commitment<br />
  27. 27. Effective social media strategies<br />Reference Selling – Use Testimonials/Ask for Introductions.<br />Advisory Board – Use to Seek Assistance or Feedback.<br />Mini-Website – Use to Disseminate Information.<br />Expert – Use to Establish Your Expertise.<br />Community Builders – Linking Strategies<br />Recruitment – Build Your Team.<br />Warm Calling – Use to Research and Develop Opportunities.<br />Thought Leader – Use to Develop Business Referrals.<br />
  28. 28. Final thoughts <br />Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites.<br />Focus on new media. Text. Audio/Podcasts. Video.<br />Focus on current events. Apply current event to your industry, practice area, or local service area.<br />Create good content – create the best, link to the rest.<br />Connect your social or online marketing to your other marketing and advertising programs.<br />
  29. 29. Resources & Links<br />RESOURCES:<br /> <br />Resources: <br />LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029<br />Lafayette Report: http://activerain.com/blogs/gildedagesales<br />Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/<br />TrainMe: http://trainme.activerain.com/<br /> <br />LINKS TO ME:<br /> <br />Social Networks:<br />LinkedIn: http://www.linkedin.com/in/ryanshaughnessy<br />Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645<br />Twitter: PREASignature<br />ActiveRain: http://lafayettereport.com<br />
  30. 30. Tech tool box – visit www.preasignaturerealty.com<br />

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