What is the DRIVING factor behind all of this social media.
Back to who is DRIVING social media? Well, perhaps this person…
Many of us are looking for that magic cash cow but few define what exactly that is. Goals of social media can be everything from Increase sales & awarenessDecreasing costsAttracting Quality TalentListening for changes in the market placeIncreasing customer loyalty And so much moreStart your push into Social media with some of these questions answered.
Socially Savvy Seminar-DFW
Welcome to… Marketing Campaigns that deliver results via Social Media Presented by Jackie Bese Managing Partner at Atomic Design & Consulting#SSSDFW @AtomicJackie
WHO AM I LISTENING TO …AND WHY? Jackie Bese; AtomicDC.com 15 years as Internet Marketing Agency OwnerB2B, B2C, Nonprofit, Publishing, Sports and Public Active in Social Media Marketing Community HASHTAG: #SSSDFW @AtomicJackie
TODAY’S FOCUSIntegrating Social Media into your business Simple ways to manage your networks Some common mistakes we see Making sense of it all HASHTAG: #SSSDFW @AtomicJackie
Twitter Vocabulary• @mention or @reply example: @AtomicJackie• RT, Tweet example: RT @AtomicJackie• #hashtag example: #SSSDFW• DM or “DM me” example: d AtomicJackie• Via• #FF HASHTAG: #SSSDFW @AtomicJackie
Families, Friends and Brands are driving people to social media sites like Facebook, Twitter, and YouTube. HASHTAG: #SSSDFW @AtomicJackie
“Ouch, I just got in a car wreck!” WHO CARES? HASHTAG: #SSSDFW @AtomicJackie
THE IMPORTANCE OF ACTUALLY LISTENING HASHTAG: #SSSDFW @AtomicJackie
WHERE TO START, HOW TO MANAGE ALL OF THIS? HASHTAG: #SSSDFW @AtomicJackie
GETTING STARTEDPlaces you may need to be…• Google+ “Participate where your• Facebook customers, staff, and• Twitter vendors already are.• LinkedIn / LI Groups How do you know• Foursquare where that is?• Flickr ASK if you have to!”• Blogs• Industry Specific Niches HASHTAG: #SSSDFW @AtomicJackie
GETTING STARTED: PROMOTIONBe sure to involve your entire organization. Thecompany staff should know why & how you areusing social media.PROMOTION TIPSHave staff promote, place in your email newsletter& marketing materials, website(s), emailsignatures, receipts & invoices, banner ads, getCreative! HASHTAG: #SSSDFW @AtomicJackie
SocialMention.com Topics Sentiment Top keywords Top users Top hashtags # Sources Links to articlesHASHTAG: #SSSDFW @AtomicJackie
COMMON MISTAKESWe see these all the time…• No defined professional manager• No SM policy for employees• No strategy, goals, measurements defined• Inconsistent branding & naming• Me!! Me!! Me!!• Infrequent updates• Not claiming directory listings (ie. Google Places)• Staff not promoting HASHTAG: #SSSDFW @AtomicJackie
Facebook Quick Tips – 80/10/10 Rule• Create a landing page• Invite clients to participate• Entertain• Inform• Ask for the business• Add photos• Promote others• Leverage Facebook ads HASHTAG: #SSSDFW @AtomicJackie
Location Based Social Media Check in, add tips & ratings tolocations around your area to alert people you’re nearby. HASHTAG: #SSSDFW @AtomicJackie
SEO BENEFITSSocial signals are factoring in organic results.Personalized results are already a reality for searchers!
MEASURING ROI: AN IMPERFECT SYSTEM• Direct / referral traffic to site• Organic search results• Event participants• Newsletter registrations• Reach, Fans, Engagement• Redeemed offers• Support costs down?• Recruiting costs down? HASHTAG: #SSSDFW @AtomicJackie
CASE STUDY: DAVEYOBRIEN.ORG• Doubled previous years’ registrations in 18 days• Over 3,000 Facebook fans in first month (now almost 20,000)• At height of campaign; mentioned every 2 minutes on social media• 8,431% increase in site traffic after one month HASHTAG: #SSSDFW @AtomicJackie
Thank you, time for Questions…? Connect with me here: Twitter.com/atomicjackie LinkedIn.com/in/jackiebese Facebook.com/jackiebese Download these slides at: AtomicDC.com HASHTAG: #SSSDFW @AtomicJackie