Curious how to start digital communications with your student audience? This presentation will guide you through the basics of how and where to create visual content and look at some basic analytics. We don't do everything well, but as you learn, having somewhat of a plan and doing it will lead to more engagement. This slideshare is a presentation for the Impact 2016 Conference.

1. Getting Digital: A review of
web-based tools to
enhance your marketing,
graphic design, and
communications strategy.

2. Hello!
I am Matt Cummings
DePauw University
Assistant Director of
Spirituality, Service, and
Social Justice
@mattwcummings

3. Hello!
I am Lauren Evanoff
DePauw Community Service
Communications Coordinator
Laurenevanoff_2016@depauw.edu

4. 1
Branding Your
Center

5. 1
Branding Your
Center
Image is
Everything

6. “ You have to understand your
own personal DNA. Don't do
things because I do them or
Steve Jobs or Mark Cuban tried
it. You need to know your
personal brand and stay true to
it. -Gary Vaynerchuk

7. Your center has
a brand.
Start Building it
now.

8. Your center has
a brand.
Start Building it
now.
⊙ Focus on values

9. Your center has
a brand.
Start Building it
now.
⊙ Focus on values
⊙ Find ways to share

10. Your center has
a brand.
Start Building it
now.
⊙ Focus on values
⊙ Find ways to share
⊙ Avoid the tl;dr

11. Content must be visual

12. Content must be visual
If they can’t see it.
They won’t pay attention.

13. ⊙
⊙ Where to Create

14. ⊙
⊙ Where to Create
Canva

15. ⊙
⊙ Where to Create
Canva Pixlr

16. ⊙
⊙ Where to Create
Canva Pixlr
Piktochart

17. ⊙
⊙ Where to Create
Canva Pixlr
Piktochart
Font Awesome

18. ⊙
⊙ Where to Create
Canva Pixlr
Piktochart
Font Awesome
Online Image Editor

19. ⊙
⊙ What to Create

20. ⊙
⊙ What to Create
Quotes
Videos

21. ⊙
⊙ What to Create
Quotes Pics
Audio
Videos

22. ⊙
⊙ What to Create
Quotes Pics
Audio
Photo Essays
Blogs
Videos
Visual

23. The following content is visual. Check the “reach”.

32. The following content is notvisual. Check the “reach”.

35. 2
Build Your
Audience

36. 2
Build Your
Audience
The medium is
is the massage

37. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”

38. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy
⊙ Each piece fits your “big story”

39. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy
⊙ Each piece fits your “big story”
⊙ Dominated by 2nd person
“YOUR/YOU”

40. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy
⊙ Each piece fits your “big story”
⊙ Dominated by 2nd person
“YOUR/YOU”
⊙ Opportunities/Next steps

41. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy
⊙ Each piece fits your “big story”
⊙ Dominated by 2nd person
“YOUR/YOU”
⊙ Opportunities/Next steps
⊙ Consistent Communications

42. You must
have
strategy
Adopted from Kivi Miller “Content
Marketing for Non-Profits”
Content Strategy
⊙ Each piece fits your “big story”
⊙ Dominated by 2nd person
“YOUR/YOU”
⊙ Opportunities/Next steps
⊙ Consistent Communications
⊙ Readers “feel” smarter after engaging
you

43. Talk
To Your
Audience
Facebook
⊙ Post 3-5
times a
week.
⊙ Use FB
Insights.
⊙ Visual.
⊙ Pay to
boost.

44. Talk
To Your
Audience
Facebook
⊙ Post 3-5
times a
week.
⊙ Use FB
Insights.
⊙ Visual.
⊙ Pay to
boost.
Instagram
⊙ Easier to get
following
⊙ Multiple
daily posts
are okay.
⊙ Learn your
campus “#’
s”

45. Talk
To Your
Audience
Facebook
⊙ Post 3-5
times a
week.
⊙ Use FB
Insights.
⊙ Visual.
⊙ Pay to
boost.
Instagram
⊙ Easier to get
following
⊙ Multiple
daily posts
are okay.
⊙ Learn your
campus “#’
s”
Mailchimp
⊙ This should
be monthly.
⊙ 2-3 Images.
⊙ Student
driven-
content.
⊙ Link to
external
pages

46. Look at this
Eagle

47. Look at this
Eagle
Graphs are coming up next, just wanted to
captivate your attention before the data comes

48. In September 2015, we
launched a content posting
strategy for two FB pages...

49. The third graph had no
content strategy. We wanted
to benchmark if our strategy
would harvest likes.

50. Content Strategy Won.

51. Hartman
House
DCS
“Other
Page”

53. FB
Data
Impressions
Start
Likes
9/1
Current
Likes
2/19
Growth
Percent
Pred. 1
year
Hartman
House 39,741 134 190 41.79% 300
DCS 32,644 192 251 30.72% 345
Other
10,152 176 192 9% 240

54. Predictive Growth for Hartman House FB Page

55. Predictive Growth for DCS FB Page

56. Predictive Growth for “Other” FB Page

59. No more charts. :)

60. 3
Creating Content
Plans

61. 3
Creating Content
Plans
that don’t suck
are Engaging

62. Creating
Content
YOUR
CONTENT
Curated Created

63. Curate
the
Content
REPOST
⊙ AllTop.com
⊙ Reddit
⊙ Buzzfeed.
⊙ Top Social Media Influencers
○ George Takei
○ Guy Kawasaki
○ Gary Vaynerchuk
○ Kivi Miller

64. Create
the
Content
Create
⊙ Visual
⊙ Less text
⊙ If possible, short video.

65. Homework
time
:)

66. Homework
time
:)
Your Content Creation Plan
⊙ What are your center/organization’s
core values?

67. Homework
time
:)
Your Content Creation Plan
⊙ What are your center/organization’s
core values?
⊙ How are these values being fulfilled
by people at your center?

68. Homework
time
:)
Your Content Creation Plan
⊙ What are your center/organization’s
core values?
⊙ How are these values being fulfilled
by people at your center?
⊙ How can you make these content
moments?

69. Credits Special thanks to all the people who
made and released these awesome
resources for free:
⊙ Presentation template by
SlidesCarnival
⊙ Photographs by Unsplash

70. Thanks!
Any questions?
@mattwcummings
matthewcummings@depauw.edu
Laurenevanoff_2016@depauw.edu