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Rebekah Radice — How to Create Your Instagram Brand Strategy

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These slides were presented at the SEMrush webinar "How to Create Your Instagram Brand Strategy [Everything You Need to Know in 2020]". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-create-your-instagram-brand-strategy-everything-you-need-to-know-in-2020/

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Rebekah Radice — How to Create Your Instagram Brand Strategy

  1. 1. How to Create Your Instagram Brand Strategy Rebekah Radice| @rebekahradice | @tailwindapp
  2. 2. Instagram Phenomenon In a perfect world, your audience would follow you on Instagram, swoon over your content, and instantly make the decision to work with you or buy from you.
  3. 3. In reality, this rarely happens.
  4. 4. Your Current Brand How well do people: • Know • Like • Trust • Recognize … your brand?
  5. 5. 3 Steps to Your 2020 Instagram Brand Strategy Identify Your Ideal Audience
  6. 6. 3 Steps to Your 2020 Instagram Brand Strategy Identify Your Ideal Audience Create Content They’ll Love
  7. 7. 3 Steps to Your 2020 Instagram Brand Strategy Understand Your Audience Create Content They’ll Love Use the 3 C’s to Close the Deal
  8. 8. 1. Identify Your Ideal Audience
  9. 9. Your Audience… ISN’Tanybodyandeverybody.
  10. 10. Your Ideal Audience People with a need you can fill.
  11. 11. Your Ideal Audience People with a need you can fill. People you can deeply impact.
  12. 12. Your Ideal Audience People with a need you can fill. People you can deeply impact. People you truly enjoy engaging with.
  13. 13. Your Ideal Audience People with a need you can fill. People you can deeply impact. People you truly enjoy engaging with. People excited to buy what you’re offering, work with your company, and support your efforts!
  14. 14. 2. Create Content They’ll Love
  15. 15. 3. Be Consistent with the 5x5 method Create Your Perfect Content Mix Valuable @jenns_trends helpful,educational, teaching,learning
  16. 16. 3. Be Consistent with the 5x5 method Create Your Perfect Content Mix Valuable Aspirational @jenns_trends helpful,educational, teaching,learning idealized,tangible, attainablevisionorgoal @rightsideoftwenty
  17. 17. 3. Be Consistent with the 5x5 method Create Your Perfect Content Mix Valuable Aspirational Lifecycle @jenns_trends helpful,educational, teaching,learning idealized,tangible, attainablevisionorgoal buildingawareness, nurturingrelationships, encouragingaction @rightsideoftwenty @pegfitzpatrick
  18. 18. 3. Be Consistent with the 5x5 method Create Your Perfect Content Mix Valuable Aspirational Lifecycle Unique @jenns_trends helpful,educational, teaching,learning idealized,tangible, attainablevisionorgoal buildingawareness, nurturingrelationships, encouragingaction proprietary,branded, business-focused @rightsideoftwenty @pegfitzpatrick @callme_christine
  19. 19. 3. Be Consistent with the 5x5 method Create Your Perfect Content Mix Valuable Aspirational Lifecycle Unique Evergreen @jenns_trends helpful,educational, teaching,learning idealized,tangible, attainablevisionorgoal buildingawareness, nurturingrelationships, encouragingaction proprietary,branded, business-focused timely,relevant,usefulfor yearstocome @rightsideoftwenty @pegfitzpatrick @callme_christine @whatihavelearned
  20. 20. Use Content Playbooks to Plan
  21. 21. 3. Connect, Communicate, Close
  22. 22. Connect: The ONE Link • Instagram only gives you 1 link in bio • The 1 opportunity to transport viewers from Instagram to what they care about most: - Blog posts - Shop - YouTube Channel - Newsletter - Affiliate links
  23. 23. Connect: The ONE Link You Need • Never change your bio link again • Automatically update your page with new post links • Attract new customers • Brand your bio • Track and measure the ROI of Instagram
  24. 24. Communicate: Announce • Let people know where to find you • Use signage if you’re local, communicate with emails, share it in your newsletter, get found by using the right hashtags • Run contests, challenges or ads to boost awareness
  25. 25. Close: Swipe Up in Stories • Go to a link by swiping up on a Story • Only available to accounts with 10,000 followers • Also available to verified accounts
  26. 26. Close: Product Tags in Posts • Tap on the photo and see product information • Available for online stores • Apply for approval through Instagram
  27. 27. Get it Into a System Use Tailwind to find your best times to post, then schedule with a 9-grid visual planner!
  28. 28. SEMRush Special Offer $30 Tailwind Credit Grab your special SEMRush offer! http://bit.ly/30semrush
  29. 29. rebekah@tailwindapp.com | @rebekahradice Your special offer: http://bit.ly/30semrush Thank You!

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