6-10-2010-PEMCI 2010

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Slides from presentation called "Objects, Engagement, and Web 2.0". June 10, 2010, PEMCI conference.

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6-10-2010-PEMCI 2010

  1. 1. Objects, Engagement, and Web 2.0 Presentation to the PEMCI –6-10-2010 Mathieu Plourde, Instructional Designer, LMS Project Leader IT-Client Support & Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 2
  3. 3. Presentation Structure You Your Topic Your Organization Your Target Audience • Local • Distant bit.ly/PEMCI2010-Web20 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 3
  4. 4. A Quick Poll 1. Do you have a Facebook account? • Yes. • No. 2. Do you have a Twitter account? • Yes. • No. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 4
  5. 5. A Quick Poll 3. Have you ever subscribed to a RSS feed? • Yes. • No. 4. Do you own a smartphone or another web-enabled handheld device? • Yes. • No. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 5
  6. 6. Personal Productivity Tools MY PERSONAL STORY 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 6
  7. 7. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 3 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 7
  8. 8. My First Web 2.0 Trigger • RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English http://www.commoncraft.com/ 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 8
  9. 9. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 9
  10. 10. Bookmarks Browser Add- Can you imagine having almost 2,000 On bookmarks in your browser? 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 10
  11. 11. Facebook • Good way to keep in touch with friends from Québec. • Mix of personal and professional contacts. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 11
  12. 12. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007) 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 12
  13. 13. My Second Trigger: Conferences 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 13
  14. 14. Less Intrusive Than a Phone Call… Share your identity in the physical world! 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 14
  15. 15. Twitter • Opt-in system: you pay attention if you want to. • How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 15
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  17. 17. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 17
  18. 18. A Quick Poll 5. Are you afraid of sharing your ideas online? • Yes. • No. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 18
  19. 19. My Sharing Loop 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 19
  20. 20. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 20
  21. 21. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Visual Design Wikis in Higher Education 19th Century African Literature 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 21
  22. 22. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 40+ blog posts • YouTube and Vimeo videos • 3,877 Flickr pictures • 3,001 bookmarks • 3K+ tweets • Hundreds of comments • Thousands of wiki edits • 200+ check-ins on Foursquare Me – June 2010 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 22
  23. 23. Your Digital Dossier • What you put online is what people see • Your real permanent record • Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/ 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 23
  24. 24. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 24
  25. 25. Communication Challenges YOUR TOPIC 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 25
  26. 26. You’re The Expert! • Many years in school • Internships • Research papers • Presentations • A passion for your topic 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 26
  27. 27. Yet… People look at you funny when you talk about your stuff… 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 27
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  29. 29. The Curse of Knowledge “Once we know something, we find it hard to imagine what it was like not to know. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.” Heath & Heath, Made to Stick, p. 20. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 29
  30. 30. The SUCCESs Method • Simplicity • Unexpectedness • Concreteness • Credibility • Emotional • Stories 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 30
  31. 31. “There is only one situation I can think of in which men and women make an effort to read better than they usually do. It is when they are in love and reading a love letter.” Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 31
  32. 32. One Object, Different Perspectives Components Personal History Stories Object Meaning Proximity 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 32
  33. 33. “It's not information overload - it's filter failure” – Clay Shirky 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 33
  34. 34. Finding Value YOUR ORGANIZATION 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 34
  35. 35. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 35
  36. 36. The AIDA Model Action Desire Interest Awareness 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 36
  37. 37. Brand Presence Social Web Site Media 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 37
  38. 38. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 38
  39. 39. http://twitter.com/opencontent/statuses/1289142795 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 39
  40. 40. Roles in Communities Leaders/ Gurus Active Members Lurkers Outsiders 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 40
  41. 41. The Network Effect Affects Your Toolbox Users (M) 400 300 200 100 0 Users (M) Facebook MySpace Twitter LinkedIn Source: NumberOf.net, 2010 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 41
  42. 42. Crowdsourcing • Conversations are happening • Pay attention • Engage • Create and leverage artifacts 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 42
  43. 43. Hands-On • Time to get to work… • List of tools available at: bit.ly/PEMCI2010-Web20 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 43
  44. 44. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 44
  45. 45. Thank You! • Questions, Comments? • Mathieu Plourde Instructional Designer, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060 • http://sites.udel.edu/mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 45

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