10-5-2010 Branded to Learn

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Slides for presentation at the Osher Lifelong Learning Institute, Oct. 5, 2010.

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10-5-2010 Branded to Learn

  1. 1. Branded to Learn: Leveraging Social Media Conversations 10-5-2010 Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 10-5-2010 Branded to Learn - M. Plourde 2
  3. 3. A Quick Poll 1. Do you have a Facebook account? • Yes. • No. 2. Do you have a Twitter account? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 3
  4. 4. A Quick Poll 3. Have you ever subscribed to a RSS feed? • Yes. • No. 4. Do you own a smartphone or another web-enabled handheld device? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 4
  5. 5. Personal Productivity Tools MY PERSONAL STORY 10-5-2010 Branded to Learn - M. Plourde 5
  6. 6. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 3 10-5-2010 Branded to Learn - M. Plourde 6
  7. 7. My First Web 2.0 Trigger • RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English http://www.commoncraft.com/ 10-5-2010 Branded to Learn - M. Plourde 7
  8. 8. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 8
  9. 9. Bookmarks Browser Add- Can you imagine having almost 2,000 On bookmarks in your browser? 10-5-2010 Branded to Learn - M. Plourde 9
  10. 10. Facebook • Good way to keep in touch with friends from Québec. • Mix of personal and professional contacts. 10-5-2010 Branded to Learn - M. Plourde 10
  11. 11. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007) 10-5-2010 Branded to Learn - M. Plourde 11
  12. 12. My Second Trigger: Conferences 10-5-2010 Branded to Learn - M. Plourde 12
  13. 13. Twitter • Opt-in system: you pay attention if you want to. • How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 13
  14. 14. 10-5-2010 Branded to Learn - M. Plourde 14
  15. 15. 10-5-2010 Branded to Learn - M. Plourde 15
  16. 16. Less Intrusive Than a Phone Call… Share your identity in the physical world! 10-5-2010 Branded to Learn - M. Plourde 16
  17. 17. A Quick Poll 5. Are you afraid of sharing your ideas online? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 17
  18. 18. Your Digital Dossier • What you put online is what people see • Your real permanent record • Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/ 10-5-2010 Branded to Learn - M. Plourde 18
  19. 19. My Sharing Loop 10-5-2010 Branded to Learn - M. Plourde 19
  20. 20. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 10-5-2010 Branded to Learn - M. Plourde 20
  21. 21. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 40+ blog posts • YouTube and Vimeo videos • 4,610 Flickr pictures • 3,391 bookmarks • 3,300 tweets • Hundreds of comments • Thousands of wiki edits • 300+ check-ins on Foursquare Me – October 2010 10-5-2010 Branded to Learn - M. Plourde 21
  22. 22. Personal Learning Network Attribution: Alec Couros (courosa) on Flickr.com 10-5-2010 Branded to Learn - M. Plourde 22
  23. 23. Information Overload SELECTING SOCIAL MEDIA 10-5-2010 Branded to Learn - M. Plourde 23
  24. 24. A Quick Poll 6. Do you feel overwhelmed by all the information you encounter daily? • Yes. • No. 10-5-2010 Branded to Learn - M. Plourde 24
  25. 25. “It's not information overload - it's filter failure” – Clay Shirky 10-5-2010 Branded to Learn - M. Plourde 25
  26. 26. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Graphic Design Wikis in Higher Education 19th Century South American Sculpture 10-5-2010 Branded to Learn - M. Plourde 26
  27. 27. Roles in Communities Leaders/ Gurus Active Members Lurkers Outsiders 10-5-2010 Branded to Learn - M. Plourde 27
  28. 28. The Network Effect Affects Your Toolbox Users (M) 400 300 200 100 0 Users (M) Facebook MySpace Twitter LinkedIn Source: NumberOf.net, 2010 10-5-2010 Branded to Learn - M. Plourde 28
  29. 29. Conversational Spaces PERSONAL PROFESSIONAL 10-5-2010 Branded to Learn - M. Plourde 29
  30. 30. Social Media Spaces PERSONAL PROFESSIONAL 10-5-2010 Branded to Learn - M. Plourde 30
  31. 31. My Spaces 10-5-2010 Branded to Learn - M. Plourde 31
  32. 32. 10-5-2010 Branded to Learn - M. Plourde 32
  33. 33. Thank You! • Questions, Comments? • Mathieu Plourde Instructional Designer, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060 • http://sites.udel.edu/mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde 10-5-2010 Branded to Learn - M. Plourde 33

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