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Oct 2014-fashion

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Oct 2014-fashion

  1. 1. Personal branding and social media FASH325 – Fall 2014 http://bit.ly/sm-fashion-f14 Mathieu Plourde, Educational Technologist IT Academic Technology Services
  2. 2. Use of Technology • Please, DO use any technology at your fingertips. Personal branding and social media - M. Plourde - October 2014 2
  3. 3. SOCIAL MEDIA BEHAVIORS Personal branding and social media - M. Plourde - October 2014 3
  4. 4. Personal branding and social media - M. Plourde - October 2014 4 Credit: Khalid Albaihon Flickr
  5. 5. Social media presence Do you have a _______ account? • Yes. • No. Personal branding and social media - M. Plourde - October 2014 5
  6. 6. Social media usage Your purpose for using social media is mostly… • Personal. • Professional. Personal branding and social media - M. Plourde - October 2014 6
  7. 7. BRANDING YOURSELF Personal branding and social media - M. Plourde - October 2014 7
  8. 8. What is your first reflex when you don’t know something? Personal branding and social media - M. Plourde - October 2014 8
  9. 9. What is your first reflex when you don’t know something? (You Google it!) Personal branding and social media - M. Plourde - October 2014 9
  10. 10. What is your first reflex when you don’t know something? (You Google it!) Personal branding and social media - M. Plourde - October 2014 10
  11. 11. Google yourself! Can you find yourself when you Google your name? • Yes. • No. Personal branding and social media - M. Plourde - October 2014 11
  12. 12. Are you employable? If someone found your social media profile, would they consider you a potential candidate? • Yes. • No. • OMG, no way! Personal branding and social media - M. Plourde - October 2014 12
  13. 13. Overexposed Personal branding and social media - M. Plourde - October 2014 13 http://youtu.be/jSdw9m3FskA
  14. 14. Social media spring cleaning • Make a list of potentially undesirable social media posts and links: • Pictures? • S-words, f-bombs? • Politically charged? • Likes and follows? Personal branding and social media - M. Plourde - October 2014 14 A Christmas Story © MGM 1982
  15. 15. Scrubbing strategies • Delete • Change privacy settings • Untag • Unfollow • Social media policy to prevent future “breaches” Personal branding and social media - M. Plourde - October 2014 15
  16. 16. Personal landing page Do you have a personal landing page, a URL you share to others so they can find out about you and contact you? • Yes. • No. Personal branding and social media - M. Plourde - October 2014 16
  17. 17. Personal landing page • Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you? • Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/ Personal branding and social media - M. Plourde - October 2014 17
  18. 18. Your professional profile • Vincent Van Gogh • Post-Impressionist artist, #selfie lover, painting trailblazer Personal branding and social media - M. Plourde - October 2014 18 @Vincent_says
  19. 19. Itemized professional profile • [Full Name] Middle name? • [Tagline] About 100 characters • [Bio] About 300 words Personal branding and social media - M. Plourde - October 2014 19 [@handle] Unique [Avatar] Headshot
  20. 20. Make it consistent Personal branding and social media - M. Plourde - October 2014 20
  21. 21. Less Intrusive Than a Phone Call… Personal branding and social media - M. Plourde - October 2014 21 Share your digital identity in the physical world!
  22. 22. danah boyd on her digital presence “There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff that’s been written about me by other people. […] My way of coping with persistence is to create a living presence, frame my own story in an ongoing way, and creating a digital self that is constantly evolving not to escape but to mature” —danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.) Personal branding and social media - M. Plourde - October 2014 22
  23. 23. Creating a living presence Personal branding and social media - M. Plourde - October 2014 23 • Identify someone you follow who has a good web presence. • Which platforms is he/she using? When? How often? To share what?
  24. 24. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE Personal branding and social media - M. Plourde - October 2014 24
  25. 25. CHOOSING THE RIGHT CHANNELS Personal branding and social media - M. Plourde - October 2014 25
  26. 26. The network effect Personal branding and social media - M. Plourde - October 2014 26 Source: Jeff Bullas Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
  27. 27. The role of reciprocity Reciprocal • Requires permission from both participants. Personal branding and social media - M. Plourde - October 2014 27 Non-reciprocal • You can follow someone without them following you back. Top dog
  28. 28. The role of reciprocity Reciprocal • Fosters relationship. Personal branding and social media - M. Plourde - October 2014 28 Non-reciprocal • Fosters discovery.
  29. 29. My spaces Personal branding and social media - M. Plourde - October 2014 29 PERSONAL PROFESSIONAL
  30. 30. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE (Circa 2007) Personal branding and social media - M. Plourde - October 2014 30
  31. 31. Personal branding and social media - M. Plourde - October 2014 31 My sharing loop(2014)
  32. 32. Personal Learning Networks Personal branding and social media - M. Plourde - October 2014 32 Attribution: Alec Couros (courosa) on Flickr.com
  33. 33. Building your resilience •3 3 Source: http://www.merriam-webster.com/dictionary/resilience Personal branding and social media - M. Plourde - October 2014
  34. 34. Your PLN to the rescue http://youtu.be/IZ83x2hUCP4 Personal branding and social media - M. Plourde - October 2014 34
  35. 35. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Academic Technology Services mathieu@udel.edu bit.ly/mathplourde • All contents for this session: bit.ly/sm-fashion-f14 Personal branding and social media - M. Plourde - October 2014 35

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