Wireless@Kth

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  • Wireless@Kth

    1. 1. Mobile social media wireless@KTH Annika Lidne 2009-12-04
    2. 2. Who is Annika Lidne?
    3. 3. http://www.youtube.com/watch?v=qiP79vYsfbo
    4. 4. http://www.youtube.com/watch?v=qiP79vYsfbo
    5. 5. Who uses social media?
    6. 6. Dail internet usage / Sweden 80 y rs 1 6-35 60 40 20 f us e rs ! 0 78 %o 2003 2007 2009 Source: World Internet Institute, “Svenskarna och Internet 2009”
    7. 7. Source: World Internet Project Report 2009
    8. 8. Community membership 2%1% 2% 10% Social network Social with images Hobby 20% Gaming 65% Business Politics e de s n Sw i l lio k ! 3 m boo o s t Fac e Alm o n Source: World Internet Institute, “Svenskarna och Internet 2009”
    9. 9. Blog reading 70 52.5 35 17.5 0 12-15 år 16-25 år 26-35 år 36-45 år 46-55 år 55-65 år 66-76 år Men Women Source: World Internet Institute, “Svenskarna och Internet 2009”
    10. 10. Blog topics 6% 4% Everyday life 26% Hobby, interests Business Politics, opinion 64% Source: World Internet Institute, “Svenskarna och Internet 2009”
    11. 11. Smartphone requests by OS: US 4% 3% 1% 5% iPhone OS 12% Android OS RIM OS (Blackberry) webOS (Palm) 55% Windows Mobile Palm OS 20% Other Note: Above share % refers only to requests from smartphones Källa: AdMob Oct 2009
    12. 12. What is social media?
    13. 13. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques..” Wikipedia
    14. 14. “Social media is a democratization of content and the understanding of the role people play in the process of not just consuming and spreading information, but also how we create and share content for others to participate in. It’s a evolution from the industrial broadcast model to a many-to-many model based on the conversation between author and audience.” Wikipedia
    15. 15. but... social media the social web the web
    16. 16. Why are people engaging in social media?
    17. 17. PERSONAL BENEFITS Get friends Get recognition Get attention Be accepted Be loved Feel safe Become a part of... Källa: Doug Firebaugh
    18. 18. PROFESSIONAL BENEFITS Get recognition Get attention Build your brand Build your network Productivity Be helpful Be a part of...
    19. 19. VALUES Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    20. 20. VALUES Analogue values control collective least common denominator Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    21. 21. VALUES Analogue values Digital values control transparency collective individual least common tribe of values denominator & opinions Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
    22. 22. Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Specific to Twitter Video aggregation SMS / voice Video Social networks Location Niche networks Customer service networks
    23. 23. Social objects
    24. 24. presentations video photos playlists bookmarks books
    25. 25. Using social objects Source: Jyri Engeström
    26. 26. Using social objects 1. Define your object 2. Define your verbs (Add... / Upload... / Share...) 3. Make the objects shareable 4. Make the invitations into gifts Source: Jyri Engeström
    27. 27. 140 chars.
    28. 28. 1:12
    29. 29. en ds FACEBOOK fri il y& Fam TWITTER d rl ig wo ig b b T he
    30. 30. augmented reality. it’s a reality
    31. 31. Babelfish - APIs
    32. 32. 25 mars SOCIAL CASH 27-28 april DISRUPTIVE CODE
    33. 33. Annika Lidne CEO / senior advisor twitter: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slideshare: www.slideshare.net/annikalidne

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