LinkedIn 101
             Beginners First Steps
            To Networking Success


               Arlington Heights Memor...
Its not who          YOU know


               It is who do your
            FRIENDS KNOW


2/9/2010           Copyright 2...
What is LinkedIn?
     According to the LinkedIn website, it “is an
       interconnected network of experienced
 professi...
Who uses LinkedIn?
                                        LinkedIn Membership Growth




                                ...
What is LinkedIn NOT?
           •   Facebook/MySpace
           •   Dating site
           •   A source of Emails address...
Guy Kawasaki - How to Use
                   LinkedIn
           1.Increase your visibility*
           2.Improve your con...
Guy Kawasaki - How to Use
                   LinkedIn
       7. Make your interview go smoother*
       8. Gauge the healt...
What you Can
              get out of LinkedIn
           •Find lost Associates
           •Find Contacts in a Company
   ...
OMG
           I just got a LinkedIn
                 Invitation



                 Now what?



2/9/2010          Copyri...
How to Accept an Invitation
      Click on Hyperlink




2/9/2010              Copyright 2010 Matt Prazenka   13
Setting up an account
                                                                      Fill out the
                 ...
Join without an Invitation
  LinkedIn’s
  Home page




2/9/2010             Copyright 2010 Matt Prazenka   15
Basic Information




2/9/2010        Copyright 2010 Matt Prazenka   16
Many Companies will
           Populate as you type
           Be Specific, Some
           Have Divisions Listed




2/9/...
Ready to Invite




                                               Maybe not yet as it will
                              ...
Confirm Your Email




2/9/2010       Copyright 2010 Matt Prazenka   19
In your Mailbox



                                               You need only to
                                       ...
Some Quick Connections




                                             It will present about 50
                         ...
Invite with Email Addresses




2/9/2010        Copyright 2010 Matt Prazenka   22
You now have a profile




    You still have to complete the
    Invitation process.

2/9/2010                           ...
Accept the invitation
   or Archive.

   Avoid “I don’t know
   this user”
   5 DNKs restricts a
   users account
2/9/2010...
Build your Network



                                              Again Please hold off
                                ...
Important Step




           Note: Settings and
           Resume Import

2/9/2010                  Copyright 2010 Matt P...
Add Email addresses




           Add any working emails you have


2/9/2010                             Copyright 2010 M...
Privacy
     You are in Control
     – Profile Content
           •Connections
           •Network
           •Groups
    ...
Profile Skeleton
     Name
          Maiden Name
     Professional Headline
          Summary
          Specialties
     I...
Profile Skeleton
     Employment
           Current
           Past Employment
           Same Company/Different Job Title...
Welcome to Your Profile!




              Start by adding your last job
              Nest companies into successor firm
...
Add Employment




                                              Our profile is
                                          ...
Add Education




2/9/2010       Copyright 2010 Matt Prazenka   33
Add a photo




2/9/2010         Copyright 2010 Matt Prazenka   34
Profile is 85% Complete!




2/9/2010            Copyright 2010 Matt Prazenka   35
Time to Connect



           Click on Inbox
           Then
           Compose Message




2/9/2010                     C...
Time to Connect


                                              Click on Compose
                                         ...
Time to Connect




2/9/2010       Copyright 2010 Matt Prazenka   38
Time to Connect




2/9/2010       Copyright 2010 Matt Prazenka   39
Time to Connect




2/9/2010       Copyright 2010 Matt Prazenka   40
Public Profile


                                       Use your name and place
                                       thi...
Groups




           Groups are the fastest way to reach out the
           greatest number of people




2/9/2010       ...
Connection Tips
       You will always get a more favorable
       response with a personalized note.
       The less you ...
Types of Networker
   • Open Network
           – Willing to accept all connection
             • Large numbers
          ...
Types of Networker
   • Limited Open “Warm” Networker
           – Have set standards, (such as)
             •   We have ...
Types of Networker
   • Closed Networker
           – Have higher standards
           – Must know the person
           –...
Sending and receiving
                Invitations
   Only send to people you have a
   reasonable expectation that they wi...
Sending and receiving
                     Invitations
  •You are limited to 3000 Invitations
  •Paid account
           •...
Settings
           Always located in top right corner
           of screen
             Checklist
             Multiple E...
Sending & Receiving
               Invitations
           Import contacts
           Total # of Invitations
           “I ...
New this week (Beta)




2/9/2010       Copyright 2010 Matt Prazenka   51
New this week (Beta)




                                              Up to 200 Tags
                                    ...
Resources
     Social Media Marketing
      http://www.yoursocialbrand.com/report/
     Wharton New Article
           htt...
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Linked In 101rev1.61

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Linked In 101rev1.61

  1. 1. LinkedIn 101 Beginners First Steps To Networking Success Arlington Heights Memorial Library February 9, 2010 Presented By Matthew Prazenka 2/9/2010 Copyright 2010 Matt Prazenka 1
  2. 2. Its not who YOU know It is who do your FRIENDS KNOW 2/9/2010 Copyright 2010 Matt Prazenka 5
  3. 3. What is LinkedIn? According to the LinkedIn website, it “is an interconnected network of experienced professionals from around the world, representing Hundreds of industries and over 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.” LinkedIn is “Professional You” on the Web And 55 million others! 2/9/2010 Copyright 2010 Matt Prazenka 6
  4. 4. Who uses LinkedIn? LinkedIn Membership Growth 60 In two years it has gone from 18 50 to 53 Million Membership (Millions) Profiles 40 As of December 2009 53 Million 30 Profiles 20 10 0 2/9/2010 Copyright 2010 Matt Prazenka 7
  5. 5. What is LinkedIn NOT? • Facebook/MySpace • Dating site • A source of Emails addresses for Spam (Much tougher than before) • Free for all • Any thing goes 2/9/2010 Copyright 2010 Matt Prazenka 8
  6. 6. Guy Kawasaki - How to Use LinkedIn 1.Increase your visibility* 2.Improve your connectivity* 3.Improve your Google Rank* 4.Enhance your Search Engine Results* 5.Perform “blind,” reverse and company reference checks* 6.Increase the relevancy of your job search* 2/9/2010 Copyright 2010 Matt Prazenka 9
  7. 7. Guy Kawasaki - How to Use LinkedIn 7. Make your interview go smoother* 8. Gauge the health of a company or an Industry* 9. Track Start-ups 10. Ask for advice* 11. Integrate into a new job* 12. Scope out the competition, customers, partners, etc Source: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html 2/9/2010 Copyright 2010 Matt Prazenka 10
  8. 8. What you Can get out of LinkedIn •Find lost Associates •Find Contacts in a Company •Company Research •Find people with common interests •Learn Best Practices Lets show some quick examples 2/9/2010 Copyright 2010 Matt Prazenka 11
  9. 9. OMG I just got a LinkedIn Invitation Now what? 2/9/2010 Copyright 2010 Matt Prazenka 12
  10. 10. How to Accept an Invitation Click on Hyperlink 2/9/2010 Copyright 2010 Matt Prazenka 13
  11. 11. Setting up an account Fill out the basic account information. Use your personal Email account! Password Suggestions Click to Join 8 characters or more using a combination of upper and lowercase plus number or symbols the LinkedIn Phrases Community Better2bgood URa#1winner 2/9/2010 Copyright 2010 Matt Prazenka 14
  12. 12. Join without an Invitation LinkedIn’s Home page 2/9/2010 Copyright 2010 Matt Prazenka 15
  13. 13. Basic Information 2/9/2010 Copyright 2010 Matt Prazenka 16
  14. 14. Many Companies will Populate as you type Be Specific, Some Have Divisions Listed 2/9/2010 Copyright 2010 Matt Prazenka 17
  15. 15. Ready to Invite Maybe not yet as it will grab everyone’s email address and send them an Invitation, Skip it for now and come back to it but be very careful to only invite those you know well 2/9/2010 Copyright 2010 Matt Prazenka 18
  16. 16. Confirm Your Email 2/9/2010 Copyright 2010 Matt Prazenka 19
  17. 17. In your Mailbox You need only to click on it to accept 2/9/2010 Copyright 2010 Matt Prazenka 20
  18. 18. Some Quick Connections It will present about 50 people from the company you Listed, Choose only those you KNOW! It does not allow you to customize your invite. 2/9/2010 Copyright 2010 Matt Prazenka 21
  19. 19. Invite with Email Addresses 2/9/2010 Copyright 2010 Matt Prazenka 22
  20. 20. You now have a profile You still have to complete the Invitation process. 2/9/2010 Copyright 2010 Matt Prazenka 23
  21. 21. Accept the invitation or Archive. Avoid “I don’t know this user” 5 DNKs restricts a users account 2/9/2010 Copyright 2010 Matt Prazenka 24
  22. 22. Build your Network Again Please hold off on connections 2/9/2010 Copyright 2010 Matt Prazenka 25
  23. 23. Important Step Note: Settings and Resume Import 2/9/2010 Copyright 2010 Matt Prazenka 26
  24. 24. Add Email addresses Add any working emails you have 2/9/2010 Copyright 2010 Matt Prazenka 27
  25. 25. Privacy You are in Control – Profile Content •Connections •Network •Groups •Public – Picture •Do you want one (At least for your connections) – Connections •To Share or Not to Share – Email Address 2/9/2010 Copyright 2010 Matt Prazenka 28
  26. 26. Profile Skeleton Name Maiden Name Professional Headline Summary Specialties Industry Predefined by LinkedIn Choose wisely 2/9/2010 Copyright 2010 Matt Prazenka 29
  27. 27. Profile Skeleton Employment Current Past Employment Same Company/Different Job Titles Company Name Changes, Mergers, Acquisitions Education College Graduate School Trade Schools Specialized Training 2/9/2010 Copyright 2010 Matt Prazenka 30
  28. 28. Welcome to Your Profile! Start by adding your last job Nest companies into successor firm 2/9/2010 Copyright 2010 Matt Prazenka 31
  29. 29. Add Employment Our profile is 55% complete 2/9/2010 Copyright 2010 Matt Prazenka 32
  30. 30. Add Education 2/9/2010 Copyright 2010 Matt Prazenka 33
  31. 31. Add a photo 2/9/2010 Copyright 2010 Matt Prazenka 34
  32. 32. Profile is 85% Complete! 2/9/2010 Copyright 2010 Matt Prazenka 35
  33. 33. Time to Connect Click on Inbox Then Compose Message 2/9/2010 Copyright 2010 Matt Prazenka 36
  34. 34. Time to Connect Click on Compose Message Then Send Invitation 2/9/2010 Copyright 2010 Matt Prazenka 37
  35. 35. Time to Connect 2/9/2010 Copyright 2010 Matt Prazenka 38
  36. 36. Time to Connect 2/9/2010 Copyright 2010 Matt Prazenka 39
  37. 37. Time to Connect 2/9/2010 Copyright 2010 Matt Prazenka 40
  38. 38. Public Profile Use your name and place this link on your email and resume. 2/9/2010 Copyright 2010 Matt Prazenka 41
  39. 39. Groups Groups are the fastest way to reach out the greatest number of people 2/9/2010 Copyright 2010 Matt Prazenka 42
  40. 40. Connection Tips You will always get a more favorable response with a personalized note. The less you know a person the more important it is to write them a note and place your relationship into context with them. If you do not know them then explain to them why it is their best interest to connect with you Give them a reason to Connect 2/9/2010 Copyright 2010 Matt Prazenka 43
  41. 41. Types of Networker • Open Network – Willing to accept all connection • Large numbers • No relationships • Quantity vs. Quality – LIONs • LinkedIn Open Networker • Non sanction/ official designation • Only Indicates a willingness to connect • 500 or more connections Usually several 1,000s – Not useful for Introductions 2/9/2010 Copyright 2010 Matt Prazenka 44
  42. 42. Types of Networker • Limited Open “Warm” Networker – Have set standards, (such as) • We have met • We have talked • We have common interests • We work at the same company – Have limited knowledge of many of their connections – Typically do not have LION designation – Usually have 500-1200 connections Any open networker increases your visibility on LinkedIn 2/9/2010 Copyright 2010 Matt Prazenka 45
  43. 43. Types of Networker • Closed Networker – Have higher standards – Must know the person – Tend to limit connections – Willing to provide introductions from and to trusted connections • Basic Guidelines – Know – Trust – You can help them or they can help you 2/9/2010 Copyright 2010 Matt Prazenka 46
  44. 44. Sending and receiving Invitations Only send to people you have a reasonable expectation that they will connection Do not send to everyone in your Contact list Five “Do not know” responses=Black list Email addresses required to invite. Export your contact list and edit! 2/9/2010 Copyright 2010 Matt Prazenka 47
  45. 45. Sending and receiving Invitations •You are limited to 3000 Invitations •Paid account • Get to 2nd and 3rd level with InMails • Access to more search results •Do not want to connect? –Just archive it (retrievable) –Do not use “Do Not Know” •You can always remove a connection –No notification to other party 2/9/2010 Copyright 2010 Matt Prazenka 48
  46. 46. Settings Always located in top right corner of screen Checklist Multiple Emails Public Profile selections Email Notification Selections 2/9/2010 Copyright 2010 Matt Prazenka 49
  47. 47. Sending & Receiving Invitations Import contacts Total # of Invitations “I don't know” Etiquette 2/9/2010 Copyright 2010 Matt Prazenka 50
  48. 48. New this week (Beta) 2/9/2010 Copyright 2010 Matt Prazenka 51
  49. 49. New this week (Beta) Up to 200 Tags with bulk Updates 2/9/2010 Copyright 2010 Matt Prazenka 52
  50. 50. Resources Social Media Marketing http://www.yoursocialbrand.com/report/ Wharton New Article http://tinyurl.com/whartonlinkedin Check out my Profile http://tinyurl.com/linkedin2matt Also join my LinkedIn group; Leveraging Social Networks http://tinyurl.com/lsn1234 For questions please contact me at matt@peerts.com 2/9/2010 Copyright 2010 Matt Prazenka 55

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