6-7-2011 Objects Engagement and Web 2.0 - PEMCI

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6-7-2011 Objects Engagement and Web 2.0 - PEMCI

  1. 1. Objects, Engagement, and Web 2.0 PEMCI –6-7-2011Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 2
  3. 3. Presentation Structure You Your Topic Your Organization Your Target Audience • Local • Distant http://bit.ly/pemci11-sm6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 3
  4. 4. A Quick Poll1. Do you have a Facebook account? • Yes. • No.2. Do you have a Twitter account? • Yes. • No.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 4
  5. 5. A Quick Poll3. Have you ever subscribed to a RSS feed? • Yes. • No.4. Do you own a smartphone or another web-enabled handheld device? • Yes. • No.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 5
  6. 6. Personal Productivity Tools MY PERSONAL STORY6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 6
  7. 7. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 36-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 7
  8. 8. My First Web 2.0 Trigger• RSS in Plain English• Social Bookmarking in Plain English• Wikis in Plain English http://www.commoncraft.com/6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 8
  9. 9. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 9
  10. 10. BookmarksBrowser Add- Can you imagine having 4,000 bookmarks On in your browser?6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 10
  11. 11. Facebook• Good way to keep in touch with friends from Québec.• Mix of personal and professional contacts.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 11
  12. 12. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007)6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 12
  13. 13. My Second Trigger: Conferences6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 13
  14. 14. Less Intrusive Than a Phone Call… Share your identity in the physical world!6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 14
  15. 15. Twitter• Opt-in system: you pay attention if you want to.• How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 15
  16. 16. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 16
  17. 17. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 17
  18. 18. A Quick Poll5. Are you afraid of sharing your ideas online? • Yes. • No.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 18
  19. 19. My Sharing Loop6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 19
  20. 20. Conversational Spaces PERSONAL PROFESSIONAL6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 20
  21. 21. Social Media Spaces PERSONAL PROFESSIONAL6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 21
  22. 22. My Spaces6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 22
  23. 23. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 23
  24. 24. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Visual Design Wikis in Higher Education 19th Century African Literature6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 24
  25. 25. “Its not information overload - its filter failure” – Clay Shirky6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 25
  26. 26. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 60+ blog posts • YouTube and Vimeo videos • 5,346 Flickr pictures • 4060 bookmarks • 3,788 tweets • Hundreds of comments • Thousands of wiki edits • A dozen of Google Sites • 523 check-ins on Foursquare Me – June 20116-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 26
  27. 27. Your Digital Dossier• What you put online is what people see• Your real permanent record• Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 27
  28. 28. Testimonial• Carolyn Barry6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 28
  29. 29. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 29
  30. 30. Activity 11. Create a social bookmarking account on Diigo • http://www.diigo.com2. Join the PEMCI 2011 group • http://groups.diigo.com/group/pemci113. Install the browser add-on4. Find an article of interest to your domain, bookmark it, and share it to the group6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 30
  31. 31. Communication Challenges YOUR TOPIC6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 31
  32. 32. You’re The Expert! • Many years in school • Internships • Research papers • Presentations • A passion for your topic6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 32
  33. 33. Yet… People look at you funny when you talk about your stuff…6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 33
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  35. 35. The Curse of Knowledge“Once we know something, we find it hard to imagine what it was like not to know. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.” Heath & Heath, Made to Stick, p. 20.6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 35
  36. 36. The SUCCESs Method• Simplicity• Unexpectedness• Concreteness• Credibility• Emotional• Stories6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 36
  37. 37. “There is only one situation I can think of in which men and women make an effort to read better thanthey usually do. It is when they are in love and reading a love letter.” Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 37
  38. 38. One Object, Different Perspectives Components Personal History Stories Object Meaning Proximity6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 38
  39. 39. LOCATION, LOCATION, LOCATION6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 39
  40. 40. Social Check-In• Foursquare• Gowalla• Facebook Places6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 40
  41. 41. Social Deal• Groupon• Living Social6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 41
  42. 42. Enhanced Reality6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 42
  43. 43. Activity 2• QR Code Treasure Hunt6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 43
  44. 44. Enhanced Reality• 3D objects in real life • Augmented realityhttp://www.boffswana.com/news/?p=392http://www.wikitude.com/en/tour/wikitude-world-browser6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 44
  45. 45. Finding Value YOUR ORGANIZATION6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 45
  46. 46. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 46
  47. 47. The AIDA Model Action Desire Interest Awareness6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 47
  48. 48. Brand Presence Social Web Site Media6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 48
  49. 49. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 49
  50. 50. http://twitter.com/opencontent/statuses/12891427956-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 50
  51. 51. Roles in Communities Leaders/ Gurus Active Members Lurkers Outsiders6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 51
  52. 52. The Network Effect Affects Your Toolbox Users (M)400 300 200 100 0 Facebook Users (M) MySpace Twitter LinkedIn Source: NumberOf.net, 20106-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 52
  53. 53. Crowdsourcing• Conversations are happening• Pay attention• Engage• You don’t have to do it all by yourself• Create and leverage artifacts6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 53
  54. 54. Testimonial• Amber Kerr-Allison6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 54
  55. 55. Activity 31. Create your profile on the PEMCI 2011 Google Sites http://bit.ly/pemci112. Create a short URL on http://bit.ly3. Create a tweetbite to share your profile (140 characters)4. Define your web presence strategy for the conference6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 55
  56. 56. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 56
  57. 57. Thank You!• Questions, Comments?• Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060• http://udel.edu/~mathieu• Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde• Facebook, LinkedIn: Mathieu Plourde• All contents for this session: http://bit.ly/pemci11-sm6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 57

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