This document contains a presentation by Mathieu Plourde about using social media for professional purposes. It discusses establishing an online presence through platforms like Google, managing digital footprints, finding relevant online communities, and engaging with others through sharing work and expertise. The presentation provides tips on setting boundaries between personal and professional social media use and emphasizes curating an online identity that evolves over time.

1. From Social Media
Presence to Public
Engagement
Mathieu Plourde, IT Academic Technology Services
Delaware Public Humanities Institute (DelPHI)
June 13, 2016
Slides: bit.ly/delphi2016-sm

2. About
 Mathieu Plourde
Ed.D. in Educational Leadership Candidate
M.B.A.
 Educational Technologist/LMS Project Leader
IT-Academic Technology Services
University of Delaware
M. Plourde - DelPHI 2016 - June 13, 2016 2
www.google.com/
+MathieuPlourde
@mathplourdebit.ly/mathplourde

3. Digital Footprint
M. Plourde - DelPHI 2016 - June 13, 2016 3

4. What do you do first
when you don’t
know something?
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5. What do you do first
when you don’t
know something?
(You Google it)
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6. What do you do first
when you don’t
know something?
(You Google them)
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7. Google yourself!
 If someone googled your name,
would they find you?
Yes.
No.
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8. Are you employable?
 If someone found your social media profiles, would
they consider you a potential candidate?
 Yes.
 No.
 OMG, no way!
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9. Overexposed
M. Plourde - DelPHI 2016 - June 13, 2016 9
youtu.be/jSdw9m3FskA

10. Your social media habits
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11. Social media usage
 Your purpose for using social media
is mostly…
 Personal.
 Professional/academic.
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12. Hanging out online - Mimi Ito
youtu.be/WjR1dEz-G0g
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13. Your learning flow
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14. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
14
Where and who
you learn from.
Where you
share what you
have learned.
Where you
keep stuff you
have learned.
M. Plourde - DelPHI 2016 - June 13, 2016

15. Managing incoming
information
Information overload…
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16. #monkeybrain
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17. “It's not information
overload - it's filter
failure” – Clay Shirky
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18. Don’t be a slave to email!
 Apply the Getting Things Done process to your
inbox.
 Use filters, tags, and folders.
 Unsubscribe.
 Move messages you’re not
required to take action
upon to another space.
 Separate email account
 RSS reader
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20. Remember the day
the Internet almost died?
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http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html

21. Find your peers
1. Identify an association or conference in
your discipline.
2. Visit their website. Identify the social
media platform they use or promote.
3. Visit their social media streams. Identify
three people having conversations in
that stream.
4. Visit the profiles of those three people.
Who are they? Would you follow them?
Why or why not?
5. Share your gems!
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22. Finding relevant
conversations
 Gurus in your discipline and
their entourage
 Books
 Blogs
 Professional associations
 Conference and event
backchannels
 #Hashtags and keywords
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23. Google Alerts
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http://www.google.com/alerts

24. Flipboard and Pulse.me
 Mobile apps can push the news to you in a magazine
format
flipboard.com www.pulse.me
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25. Storing and Retrieving
Information
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26. Social bookmarking: Diigo
M. Plourde - DelPHI 2016 - June 13, 2016
Can you imagine having 8,000
bookmarks in your browser?
Browser
Add-On
http://www.diigo.com

27. Pinterest
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28. Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/

29. File sync
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30. Multiple devices
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Source: Geoff Livingston, Podcamp East presentation, Sept. 2012.

31. ME
INPUT
(Inbound)
OUTPUT
(Outbound)
MY STORAGE
(Circa 2007)
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32. If Information Was Made of Light…
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION

33. If Information Was Made of Light…
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
CURATION

34. Social [blank]
 Media
 Content comes
at you
 Networking
 You make the
content and
connections
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35. The role of reciprocity
Reciprocal
 Requires permission
from both participants.
Non-reciprocal
 You can follow someone
without them following
you back.
Top dog
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36. The role of reciprocity
Reciprocal
 Fosters relationship.
Non-reciprocal
 Fosters discovery.
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37. My sharing loop
(2014)
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38. Dashboards
 Hootsuite.com
 Netvibes.com
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39. Dashboards
 Chrome browser
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40. Conversational Spaces
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PROFESSIONALPERSONAL

41. Social Media Spaces
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PERSONAL PROFESSIONAL

42. Setting boundaries
 Define your personal and professional/academic spaces.
PROFESSIONALPERSONAL
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43. My spaces
43
PERSONAL
PROFESSIONAL
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44. Focus on the Important/Not
Urgent too!
Covey, Stephen R. (2013-11-15). The 7 Habits of Highly Effective People: Powerful Lessons in Personal
Change (25th Anniversary Edition) (Kindle Location 2795). RosettaBooks. Kindle Edition.
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45. Personal Learning Networks
Attribution: Alec Couros (courosa) on Flickr.com
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46. Source: http://www.merriam-webster.com/dictionary/resilience
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47. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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48. danah boyd on her digital
presence
“There is some crappy stuff concerning me
on the Internet— both stuff that I’ve
produced and stuff that’s been written
about me by other people. […] My way of
coping with persistence is to create a living
presence, frame my own story in an ongoing
way, and creating a digital self that is
constantly evolving not to escape but to
mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24).
Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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49. Show your work
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50. Material culture = Win!
Credit: Photo restoration 4 by MattysFlicks on FlickrM. Plourde - DelPHI 2016 - June 13, 2016 50

51. Working Out Loud
https://www.702010forum.com/Posts/view/john-stepper-explains-the-concept-of-working-out-loud
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52. Carolyn Barry
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youtu.be/zMX3dbZrwtU

53. http://mysustainablethesis.blogspot.com/M. Plourde - DelPHI 2016 - June 13, 2016 53

54. Amber Kerr
M. Plourde - DelPHI 2016 - June 13, 2016 54
youtu.be/C8T6VjtG0Ek

55. M. Plourde - DelPHI 2016 - June 13, 2016 55

56. Jamin Wells
“Interactive sessions and
site visits to several
cultural institutions
hammered home the
seemingly obvious point
that Web 2.0 is a
central, arguably “the”
way to share academic
research with a broader
audience.”
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57. https://shipsontheshore.wordpress.comM. Plourde - DelPHI 2016 - June 13, 2016 57

58. Engage
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59. You’re The Expert!
 Many years in school
 Internships
 Research papers
 Presentations
 A passion for your topic
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60. Yet…
People look at
you funny when
you talk about
your stuff…
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61. M. Plourde - DelPHI 2016 - June 13, 2016 61

62. The Curse of Knowledge
“Once we know something, we find it
hard to imagine what it was like not
to know. Our knowledge has
‘cursed’ us. And it becomes difficult
for us to share our knowledge with
others, because we can’t readily re-
create our listeners’ state of mind.”
Heath & Heath, Made to Stick, p. 20.
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63. The SUCCESs Method
Simplicity
Unexpectedness
Concreteness
Credibility
Emotional
Stories
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64. One Object, Different
Perspectives
Object
Components
History
ProximityMeaning
Personal
Stories
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65. Mobile, virtual, etc.
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66. Social Check-In
 Foursquare/Swarm
 Facebook Places
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67. Enhanced Reality
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68. Enhanced Reality
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http://www.wikitude.com/app/

69. M. Plourde - DelPHI 2016 - June 13, 2016 69

70. M. Plourde - DelPHI 2016 - June 13, 2016 70

71. “The dispersion of the statue
guarantees the persistence of its
many divergent versions, stored on
hard drives and printed out
anywhere, at any time. How might
we characterize these copies? Will
the sculpture of King Uthal be
brought back to life? Perhaps, in
the same way that a meme is
alive.”
-Paul Soulellis, The Distributed Monument
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72. Conclusion
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73. M. Plourde - DelPHI 2016 - June 13, 2016 73

74. Questions? Comments?
 Mathieu Plourde
Ed.D. in Educational Leadership Candidate
M.B.A.
 Educational Technologist/LMS Project Leader
IT-Academic Technology Services
University of Delaware
www.google.com/
+MathieuPlourde
@mathplourdebit.ly/mathplourde
Slides: bit.ly/delphi2016-sm