9-13-2011 Social Media for Fashion

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9-13-2011 Social Media for Fashion

  1. 1. Social Media and Web 2.0 for Fashion FASH325 – Fall 2011 http://bit.ly/sm-fashionMathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 2
  3. 3. Use of Technology• Please, DO use any technology at your fingertips.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 3
  4. 4. DEFINING SOCIAL MEDIA9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 4
  5. 5. Traditional Broadcast Media Credit: Stefan Domanske on Flickr Social Media and Web 2.0 for Fashion - M. Plourde9-13-20115
  6. 6. Social Media Credit: Francis Chung on Flickr Social Media and Web 2.0 for Fashion - M. Plourde9-13-20116
  7. 7. Credit: Khalid Albaih on Flickr9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 7
  8. 8. © Gene Smith: http://nform.com/publications/social-software-building-block9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 8
  9. 9. Presentation Structure You Your Brand Your Target Audience • Local • Distant9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 9
  10. 10. A Quick Poll1. Do you have a Facebook account? • Yes. • No.2. Do you have a Twitter account? • Yes. • No.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 10
  11. 11. A Quick Poll3. Do you have a Google+ account? • Yes. • No.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 11
  12. 12. A Quick Poll4. Have you ever subscribed to a RSS feed? • Yes. • No.5. Do you own a smartphone or another web-enabled handheld device? • Yes. • No.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 12
  13. 13. Personal Productivity Tools MY PERSONAL STORY9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 13
  14. 14. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 39-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 14
  15. 15. My First Web 2.0 Trigger• RSS in Plain English• Social Bookmarking in Plain English• Wikis in Plain English http://www.commoncraft.com/9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 15
  16. 16. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 16
  17. 17. BookmarksBrowser Add- Can you imagine having 4,000 bookmarks On in your browser?9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 17
  18. 18. Facebook• Good way to keep in touch with friends from Québec.• Mix of personal and professional contacts.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 18
  19. 19. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007)9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 19
  20. 20. My Second Trigger: Conferences9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 20
  21. 21. Less Intrusive Than a Phone Call… Share your identity in the physical world!9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 21
  22. 22. A Quick Poll6. Are you afraid of sharing your ideas online? • Yes. • No.9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 22
  23. 23. My Sharing Loop9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 23
  24. 24. Conversational Spaces PERSONAL PROFESSIONAL9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 24
  25. 25. Social Media Spaces PERSONAL PROFESSIONAL9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 25
  26. 26. My Spaces9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 26
  27. 27. “Its not information overload - its filter failure” – Clay Shirky9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 27
  28. 28. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 28
  29. 29. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 80+ blog posts • 30+ YouTube and Vimeo videos • 5K+ Flickr pictures • 4K+ bookmarks • 4K tweets • Hundreds of comments • Thousands of wiki edits • A dozen of Google Sites Me – September 2011 • 500+ check-ins on Foursquare9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 29
  30. 30. Your Digital Dossier• What you put online is what people see• Your real permanent record• Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 30
  31. 31. Testimonial• Carolyn Barry http://www.youtube.com/watch?v=zMX3dbZrwtU9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 31
  32. 32. Communication Challenges STICKY MESSAGES9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 32
  33. 33. The SUCCESs Method• Simplicity• Unexpectedness• Concreteness• Credibility• Emotional• Stories9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 33
  34. 34. “There is only one situation I can think of in which men and women make an effort to read better thanthey usually do. It is when they are in love and reading a love letter.” Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 34
  35. 35. Tweetbites• Make your content easy to share• Use widgets to Like, +1• Twitter: leave room to retweet • 140 characters (-) MINUS “RT” – “space” – “@” – “handle length” – “space” (=) EQUALS Number of characters allowed• Copyright licensing (Creative Commons)9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 35
  36. 36. LOCATION, LOCATION, LOCATION9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 36
  37. 37. Social Check-In• Foursquare• Gowalla• Facebook Places9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 37
  38. 38. Social Deal• Groupon• Living Social9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 38
  39. 39. Enhanced Reality• 3D objects in real life • Augmented realityhttp://www.boffswana.com/news/?p=392http://www.wikitude.com/en/tour/wikitude-world-browser9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 39
  40. 40. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 40
  41. 41. Prompts• What kind of information are shoppers interested in?• How can you deliver an enhanced experience?• Can you leverage in-store and client-owned technology?• How is shopping in virtual spaces different?9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 41
  42. 42. One Brand, Different Perspectives Origin Personal History Stories Brand Meaning Proximity9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 42
  43. 43. Finding Value AUDIENCE CONCERNS9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 43
  44. 44. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 44
  45. 45. Web Presence and Metrics• Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc.• Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 45
  46. 46. The AIDA Model Action Desire Interest Awareness9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 46
  47. 47. Brand Presence Social Web Site Media9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 47
  48. 48. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 48
  49. 49. The Network Effect Affects Your Toolbox Users (M)400 300 200 100 0 Facebook Users (M) MySpace Twitter LinkedIn Source: NumberOf.net, 20109-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 49
  50. 50. Reciprocity and Business AccountsNetwork Reciprocity Business AccountsFacebook Full Pages, GroupsTwitter None required Regular accountsLinkedIn Full GroupsGoogle+ None required None9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 50
  51. 51. Crowdsourcing• Conversations are happening• Pay attention• Engage• You don’t have to do it all by yourself• Create and leverage testimonials9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 51
  52. 52. Thank You!• Questions, Comments?• Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu http://sites.udel.edu/open• Twitter, Flickr, Foursquare, Diigo: mathplourde• Facebook, LinkedIn, g+: Mathieu Plourde• All contents for this session: http://bit.ly/sm-fashion9-13-2011 Social Media and Web 2.0 for Fashion - M. Plourde 52

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