Massimo Burgio Whats New Social Media Marketing SMX London 2009

what’s new with social media marketing massimo burgio smx london 2009 london, may 19 2009

web 2.0 2.3D 3.0 4.0 ?.x

social media online practices and technologies that users share adopt to feelings content, , opinions,experiences , and the same media wikipedia

attitude change (yes you can)‫‏‬

tagging posting commenting linking ranking uploading collaborating sharing rating voting listing bookmarking social search

people helpingpeople findingstuff

web userpowered

user fuelled branding

opportunity (and/or)‫‏‬ threat

search breathe think plan

a new kind of marketing intelligence

listen keywords voting word of mouth engagement social buzz blogs referrals rating networks competitors polls online reputation key phrases

a new breed of tools marketing

search brand monitoring digg SEO web analytics technorati wordtracker knowledge sharing online PR adwords collaborative tools conversations viral wikis buzz blogs linkedin SEM social networks twitter RSS influencers ROC MAO facebook engagement

a new style of marketing mindset

4PSMM passion patience perseverance proactivity

4PDON’T presume panic push procastinate

analyze leverage optimize engage understand viralize measure

ROI return on investment

ROI relevant optimized interaction

RIOT relevant interaction optimized traffic

change mindset

you can change

you can learn

you can strategize integrate innovate social media

massimoburgio sempoboard.global.europe globalsearchinteractive mediacamproma linkedin facebook twitter slideshare globalsearchinteractive.net

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Massimo Burgio Whats New Social Media Marketing SMX London 2009

by Massimo Burgio on May 22, 2009

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Massimo Burgio Whats New Social Media Marketing SMX London 2009 — Presentation Transcript