what’s new with
social media
marketing
massimo burgio
smx london 2009
london, may 19 2009

web
2.0
2.3D
3.0
4.0
?.x

social media
online practices and technologies that users
share
adopt to feelings content, ,
opinions,experiences , and the same media
wikipedia

attitude
change
(yes you can)‫‏‬

tagging posting commenting linking
ranking
uploading collaborating
sharing
rating
voting
listing
bookmarking
social
search

people
helpingpeople
findingstuff

web
userpowered

user
fuelled
branding

opportunity
(and/or)‫‏‬
threat

search
breathe
think
plan

a new kind of
marketing
intelligence

listen
keywords voting
word of mouth
engagement
social buzz blogs
referrals
rating
networks
competitors
polls
online reputation
key phrases

a new breed of
tools
marketing

search
brand monitoring
digg SEO
web analytics
technorati wordtracker
knowledge sharing online PR
adwords
collaborative tools
conversations viral
wikis
buzz blogs linkedin
SEM
social networks
twitter
RSS influencers ROC MAO
facebook engagement

a new style of
marketing
mindset

4PSMM
passion
patience
perseverance
proactivity

4PDON’T
presume
panic push
procastinate

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

analyze
leverage
optimize
engage
understand
viralize
measure

ROI
return on
investment

ROI
relevant optimized
interaction

RIOT
relevant interaction
optimized traffic

change
mindset

you can
change

you can
learn

you can
strategize
integrate
innovate
social media

massimoburgio
sempoboard.global.europe
globalsearchinteractive
mediacamproma
linkedin
facebook
twitter
slideshare
globalsearchinteractive.net