search
your head first
a new mindset for contemporary marketers
SHOPPING
SOCIAL SEARCH
          ONLINE PR             ENGINES
                       VIDEO SEARCH
   PAY-PER-CLICK       ...
search
 2.0
 2.3D
 3.0
 ?.x
social
         practices
online                        and technologies that users

              share
media
           ...
change
 attitude
(yes you can)
taggin postin                      linking
                            commenting




                 g
                 ...
peopl
elping people
e
inding stuff
userpowered

we
opportunity
    (and/or)




thread
userfuelled
branding
search
breathe
 think
  plan
new kind of
     marketing
intelligenc
e
isten
 keywords engagemen
             votin
                           word of mouth
  socia buzz g
             blogs
ef...
new breed of


tool
marketing
searc
brand monitoring
                     digg SEO

h blog       analytics
             web
technorati           wordtra...
new style of
    marketing
mindset
passion
patience
perseverance
proactivity
breathe
search
action
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
nalyze
everage
 ptimize
ngage
nderstand
iralize
 easure
change

  mindset
you can




change
you can




learn
you can
 strategize
 integrate
 innovate




search
massimoburgio

 sempoboard.global.europe
   globalsearchinteractive
         mediacamproma

                 linkedin
    ...
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Massimo Burgio SEMPO Search Congress Barcelona

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My presentation for the Search Congress in Barcelona, Spain, where I delivered a keynote about how the switch to search should be a new mindset for the contemporary marketers rather than just an online strategy or, even worse, an online tactic.

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  • Massimo Burgio SEMPO Search Congress Barcelona

    1. 1. search your head first a new mindset for contemporary marketers
    2. 2. SHOPPING SOCIAL SEARCH ONLINE PR ENGINES VIDEO SEARCH PAY-PER-CLICK ORGANIC SEO BID STRATEGY MOBILE SEARCH WEB ANALYTICS LINK BUILDING SEARCH INTEGRATION BEHAVIORAL CONTEXTUAL RSS FEEDS BLOGGING
    3. 3. search 2.0 2.3D 3.0 ?.x
    4. 4. social practices online and technologies that users share media adopt to content, experiences, opinions, and the same feelings, media wikipedia
    5. 5. change attitude (yes you can)
    6. 6. taggin postin linking commenting g rankin collaborati social rating g voting uploadin sharin g listing ng bookmarkin g g g earch
    7. 7. peopl elping people e inding stuff
    8. 8. userpowered we
    9. 9. opportunity (and/or) thread
    10. 10. userfuelled branding
    11. 11. search breathe think plan
    12. 12. new kind of marketing intelligenc e
    13. 13. isten keywords engagemen votin word of mouth socia buzz g blogs eferrals t rating l competitors poll online reputation network key s
    14. 14. new breed of tool marketing
    15. 15. searc brand monitoring digg SEO h blog analytics web technorati wordtracker collaborative tools adwords knowledge sharing online PR vira conversation s wiki linkedi l buzz s SEM n social s twitte RS influencer networks r ROC MAO faceboos S engagement
    16. 16. new style of marketing mindset
    17. 17. passion patience perseverance proactivity
    18. 18. breathe
    19. 19. search
    20. 20. action
    21. 21. nalyze everage ptimize ngage nderstand iralize easure
    22. 22. nalyze everage ptimize ngage nderstand iralize easure
    23. 23. nalyze everage ptimize ngage nderstand iralize easure
    24. 24. nalyze everage ptimize ngage nderstand iralize easure
    25. 25. nalyze everage ptimize ngage nderstand iralize easure
    26. 26. nalyze everage ptimize ngage nderstand iralize easure
    27. 27. nalyze everage ptimize ngage nderstand iralize easure
    28. 28. nalyze everage ptimize ngage nderstand iralize easure
    29. 29. change mindset
    30. 30. you can change
    31. 31. you can learn
    32. 32. you can strategize integrate innovate search
    33. 33. massimoburgio sempoboard.global.europe globalsearchinteractive mediacamproma linkedin facebook twitter slideshare www.sempo.org

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