Massimo Burgio Social Media Marketing What EBA Forum 2010

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Presentazione in Italiano su temi di social media marketing per EBA Forum 2010.

This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Italian, for the Milan event EBA Forum http://www.ebaforum.it.

For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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Massimo Burgio Social Media Marketing What EBA Forum 2010

  1. 1. social media mktg what massimo burgio global search interactive / sempo eba forum everything but advertising milano 12 maggio 2010 ?
  2. 2. un passo indietro: cosa è social media ”social media isn't about big networks like facebook or myspace, it's about brands having conversations." “lloyd salmons, IAB social media council” social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. “wikipedia”
  3. 3. un passo indietro: cosa è social media social media ”people helping people finding stuff" “chris sherman, searchengineland / SMX” ”social media is definitely beyond participation, it’s about contribution." “massimo burgio, global search interactive” =)
  4. 4. nuove forme di marketing intelligence step 1: listen
  5. 5. nuovi strumenti di online marketing step 2: engage
  6. 6. nuove 4P per il social media marketing
  7. 7. le 4P DON’T del marketing sociale
  8. 8. social media marketing: facebook what? source: briansolis.com theconversationprism.com
  9. 9. social media strategies: per obiettivi
  10. 10. social media performance by channel source: cmo.com
  11. 11. social media performance by channel
  12. 12. social media performance by channel
  13. 13. social media performance by channel source: cmo.com
  14. 14. social media strategies: time + resources
  15. 15. iniziate chiedendo ai vostri utenti dove? es. quali sono i vostri social networks preferiti? leggete blogs? andate online da casa, lavoro o cellulare? cosa? es. usate gli RSS? quali servizi web vi aspettate dal nostro sito? quale FB app vi potrebbe servire? vi interessano le iPhone apps? come? es. dateci feedback sul nostro sito (prodotto, servizio), come possiamo migliorare il nostro call center?
  16. 16. iniziate chiedendo ai vostri utenti customers + prospects il vostro target market impiegati + stokeholders la vostra business “family” fornitori e business partners il vostro business “ecosystem” competitors non c’è bisogno di chiedere… =) (remember) it’s all about the users, but it’s also all about the brand
  17. 17. migliore soluzione per il vostro business? find your own social way
  18. 18. grazie! massimo burgio global search interactive / sempo globalsearchinteractive.net massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio

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