Search For Buzz Sc Bilbao 2010, Massimo Burgio

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Search For Buzz Sc Bilbao 2010, Massimo Burgio

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Search For Buzz Sc Bilbao 2010, Massimo Burgio

  1. search for buzz a brand reputation management case history massimo burgio global search interactive / sempo search congress bilbao 29 enero 2010
  2. userpowered web
  3. userfuelled branding
  4. attitude change
  5. listen new marketing intelligence keywords voting word of mouth engagement social buzz blogs referrals rating networks competitors key phrases polls online reputation
  6. new marketing tools search brand monitoring digg SEO web analytics technorati wordtracker knowledge sharing online PR adwords viral collaborative tools conversations wikis buzz blogs linkedin SEM social networks twitter influencers RSS ROC MAO facebook engagement
  7. 4PSMM new marketing mindset passion patience perseverance proactivity
  8. new marketing mindset 4PDON’T presume panic push procrastinate
  9. opportunity (and/or) threat
  10. search for buzz a brand reputation management case history
  11. introducing dialogo assicurazioni
  12. it could have started with a panic attack
  13. but it ended with a clean branded SERP
  14. (there’s always a solution)
  15. (or more than one) search optimization online pr blog marketing social media optimized content blogosphere engagement viral campaigns analytics
  16. what can we do with all this stuff? since we are putting in place so many activities, how about using them all as a platform to listen to customers prospects and web users, and leverage opportunities rather than fearing all the threats?
  17. how about a new way of managing ? online brand reputation
  18. ? how about starting a dialogue with the online audience
  19. step 1: be out there, engage, interact and participate
  20. introducing the new dialogo assicurazioni powered by global search interactive
  21. introducing the NEW dialogo assicurazioni powered by global search interactive
  22. introducing the NEW dialogo assicurazioni powered by global search interactive
  23. introducing the NEW dialogo assicurazioni powered by global search interactive
  24. introducing the NEW dialogo assicurazioni powered by global search interactive
  25. introducing the NEW dialogo assicurazioni powered by global search interactive
  26. introducing the NEW dialogo assicurazioni powered by global search interactive
  27. introducing the NEW dialogo assicurazioni powered by global search interactive
  28. step 2: listen (and measure) (we need a tool)
  29. question: how can we listen to all online conversations, be able to intercept all brand mentions, and highlight the good and the bad ones?
  30. answer: RSS rocks!
  31. DIY BRM let’s try to DO-IT-YOURSELF build a brand BRAND REPUTATION MANAGEMENT reputation management platform from scratch using RSS! it is not so difficult! (the programmer said…)
  32. so we created a number of rss feeds pipes from google and yahoo news, google blog search, twitter search, yahoo answers, technorati, friendfeed, social mention + we set up a wordpress platform with all the right plugins that allowed us be able to filter, browse, tag, search, moderate, note, and of course report to client
  33. introducing dialogo’s brm platform powered by global search interactive
  34. introducing dialogo’s brm platform powered by global search interactive
  35. introducing dialogo’s brm platform powered by global search interactive
  36. introducing dialogo’s brm platform powered by global search interactive
  37. introducing dialogo’s brm platform powered by global search interactive
  38. introducing dialogo’s brm platform powered by global search interactive
  39. introducing dialogo’s brm platform powered by global search interactive
  40. free cost of the platform? (nothing really comes for free, we put a lot of work to develop and test it, and it was not so easy as the programmer said…)
  41. wp enabling technologies? rss
  42. introducing dialogo’s brm platform powered by global search interactive
  43. introducing dialogo’s brm platform powered by global search interactive
  44. DIY BRM it is really easy you can do it too!
  45. thank you eskerrik asko massimoburgio sempoboard.global.europe globalsearchinteractive massimo @ globalsearchinteractive.com linkedin.com/massimoburgio facebook.com/massimoburgio twitter.com/massimoburgio slideshare.net/massimoburgio

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