Social Media Overview


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A brief overview of Social Media, it\'s importance and uses.

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Social Media Overview

  1. 1. DESIGN MARKETING TECHNOLOGY Social Media An Overview
  2. 2. About
  3. 3. Search Optimization Paid Advertising Email CampaignsSolid Hosting Google Analytics Mobile Strategy Great Website Social Marketing Pillars of Success
  4. 4. The Evolution of Marketing ChannelsCourtesy of Exact Target
  5. 5. Social Media Marketing
  6. 6. Revolutionary Marketing Advertising Social Media•Push •Permission•Announce •Conversation•Authoritative •Opinion•Convince •Sharing•Control the Brand •Evolve the Brand•Sell •Incentive•Invasive •Invitational•Directive •Grass Roots
  7. 7. Why Should You Care?• Protect Brand Reputation• Faster Market Research• Improve Hiring Process• Increase Sales Leads• Drive Consumer Demand
  8. 8. The Major Players
  9. 9. Social Network Sites• Launched in 2004 from dorm room at Harvard• Demographic stats – Lifestyle networking – Most college students use it (85% market share!) – Young adults (largest segment 18 to 25) – Fastest growing networking site for 30 + age groups• Activity – 50% of active users return daily – Users spend an average of 20 minutes per day on site – Users connected to your company are called FANS – Users connected to you are called Friends
  10. 10. Facebook
  11. 11. Social Network Sites• Launched in 2003• Demographic target: – Professional network (versus lifestyle network) – 80% college grad or post college grad – Tends to be “older” audience – average age is 41 – 65% male – Decision making authority within company• Activity: – Average connections ranges from 500+ (networking guru) to 50 (just looking around) – Users networked with you are called Connections – Use professional network to ask and answer questionsSource: Slideshare Erickschonfeld,
  12. 12. LinkedIn
  13. 13. LinkedIn Groups
  14. 14. To Use Social Networking you …..• Create your profile (company & personal )• Invite friends, family, customers, prospects and colleagues to join your network• See people you may know based on suggestions from the network (with incredible accuracy)• Communicate & connect privately & publicly with your network connections
  15. 15. Upcoming BEM Education Center Workshops• Top 10 Business Apps for Your iPad or Tablet• Email Marketing using ExactTarget®• Search Marketing: Making SEO & Google Adwords Work for Your Business• Mobile Web: Trends & Strategies• Social Media Bootcamp
  16. 16. Stay In Touch