Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SAScon 2010

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My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation!

For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net

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Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SAScon 2010

  1. 1. exploit who is best to the social media marketing opportunity massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
  2. 2. exploit?
  3. 3. leverage how to the social media marketing opportunity massimo burgio global search interactive / sempo sascon search analytics social media manchester april 28, 2010
  4. 4. one step beyond: what is social media social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media. “wikipedia”
  5. 5. one step beyond: what is social media social media ”social media isn't just about big networks like facebook and myspace, it's about brands having conversations." “lloyd salmons, IAB social media council”
  6. 6. one step beyond: what is social media social media ”social media it's definitely not about exploitation." “massimo burgio, global search interactive”
  7. 7. one step beyond: what is social search social search ”people helping people finding stuff" “chris sherman, searchengineland / SMX”
  8. 8. one step beyond: new mktg intelligence step 1: listen
  9. 9. one step beyond: social marketing tools step 2: engage
  10. 10. new 4Ps for social media marketing
  11. 11. 4Ps don’t del marketing sociale
  12. 12. social media marketing: facebook what?
  13. 13. social media marketing: facebook what? source: briansolis.com theconversationprism.com
  14. 14. social media strategies: by goals
  15. 15. social media strategies: by goals source: cmo.com
  16. 16. social media strategies: by goals
  17. 17. social media strategies: by goals
  18. 18. social media strategies: by goals source: cmo.com
  19. 19. social media strategies: time + resources
  20. 20. always ask your users first where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile? what? i.e. do you use RSS? which web services do you expect from our site? which FB app do you need? are you interested in iPhone apps? how? i.e. give us feedback on our site / product / service, how can we improve our call center?
  21. 21. always ask your users first customers and prospects your target market employees and advisory boards your business “family” business partners and suppliers your business “ecosystem” competitors you don’t have to ask =) (remember) it’s all about the users, but it’s also about the brand
  22. 22. the best solution for your business? find your own social way don’t exploit, contribute !!!
  23. 23. thanks! massimo burgio global search interactive / sempo globalsearchinteractive.net massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio

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