Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.

1. Mobile
Marketing/Social
Media Updated Sept 24, 2014
NATIONAL UNIVERSITY: SCHOOL OF BUSINESS AND MANAGEMENT
2014 PRESENTED TO MKT 602 CLASS
DR. MARY BETH MCCABE

2. Why do we need to understand
Mobile/Social?
 Business has changed so that the customer is in charge of the
marketing messages which are seen now.
 2/3 of current marketers do not have a solid comprehension of
mobile marketing (July 2013 IBM study)
 Business needs to understand their customer’s experience from an
online perspective, with a focus on mobile marketing.
 They all agreed that mobile/social technology is now critical to their
business objectives.
 We at National University can teach students like you to be
prepared for these and future business changes due to our
accessible model of education and learning.

3. www.Guardian.co.uk
Souce: The Netsize guide, from class materials

4. SOBM Graduate Marketing
Concentrations
Marketing
 620 Consumer Behavior
 631 Global Marketing
 634 Market Research
 660 NEW: Strategic Marketing
Simulation
NEW! Mobile MKT/Social
Media
 651 Mobile Marketing
 652 Adv. Mobile MKT Strategy
 653 Social Media
 654 Adv. Social Media for MKT
 655 Mobile MKT SocialMedia Proj.
This is where you build your actual
mobile/social plan and present it!
(capstone course)

5. Undergrad questions?
SOBM Concentration in MKT
 Required courses:
 MKT 302a (required)
 MKT 420
 MKT 430
 MKT 434
 MKT 443
 Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
 Cat 77 (p. 143 for details)

6. What does a Mobile Marketer do,
anyway?
 Creates business strategies and marketing plans to engage
customers through and with mobile throughout the marketing mix
 Lives at the intersection of cutting edge technology and traditional
media to change how business is conducted.
 Produces value to the enterprise by effectively using resources and
making ethical decisions.

8. What does a Social Media
Professional do, anyway?
 Creates content to share: photos, video, text, audio
 Sharing the content on the appropriate channels: ex. Linkedin.com
is for Business to Business sharing.
 Includes social media addresses on traditional media, such as your
business card, e-mail, news releases.
 97% of businesses are using Social Media.
 86% say it is important for their business.

10. Who will do well in this program?
 This graduate level AOS is suited well for the “typical” NU student in
mid-career, non-traditional and accelerated learning savvy.
 Your undergraduate degree can be in the technical or non-technical
field. This is a business program, but it is not heavily in the
area of math or computer programming.
 Students with good writing and analysis skills will do well here.
 Students who are self motivated and organized will complete this
work with success and are most likely to earn high grades.

11. What are the pre-reqs?
 There are no pre-reqs, but students will need to complete the MBA
requirements in order to complete their degrees.
 If students have already finished MKT 602, that is preferred. However,
if they have never had a course in Marketing, they are still eligible to
take this program. To get their degree, they will need to complete
MKT 602 at some point.
 Classes are offered either online or offline, in person.
 As far as a certificate, with 15 students we will start a certificate
cohort.

12. Course Details
 Mobile Marketing:
 Understanding mobile’s role in the
marketing mix plus consumer
engagement throughout the
purchase funnel
 Strategies for developing mobile
programs: advertising,
applications, websites, and
engagement elements(QR,
location, etc.)
 Staying in touch with regulations:
consumer interaction with devices
+ laws, ethics for business (privacy,
spam, etc.)
 Cases in Mobile Marketing
 Social Media:
 Practical business applications
for using
 Listening to customers and
customer service
 Global social media
 Integrating with offline
marketing
 Practice using Social Media
blogs, Linkedin, Facebook, You
Tube, Twitter

13. What are the job prospects?
 One of the fastest growing business categories, and a very exciting
field to connect with other disciplines as well.
 Monster.com
 Craigslist.com
 Other jobs found on Aquent.com

14. Positions : All types of organizations
seeking skilled marketers
 Social Media Integration Producer
 Social Media Marketing Manager
 Community Manager
 Social Media Consultant
 Mobile Marketing
 Sales
 Customer Service
 CRM Specialist
 Content Writer/Producer
 Analysts
 Entrepreneurs

19. Other schools with similar programs
 San Diego State University Extension
 University of San Francisco Extension
 UC Irvine Extension
 Rutgers University Extension (Mini-MBA in Mobile)
 Full Sail University
 Cornell University Extension
 UCLA Extension
 Southern New Hampshire University (MBA in Social Media)

21. Questions?
 Just ask….
 Dr. Mary Beth McCabe
 mmccabe@nu.edu
 Or text: 858 488 2867
 Or call mobile (same number)
Source: Powersiteblog.com