Digital marketing involves promoting brands or products using electronic media such as the internet, mobile phones, digital television, and radio. It works through strategies like social media marketing, pull marketing by building websites and blogs to draw customers in, and push marketing by directly sending promotions to potential customers. Digital marketing has advantages like lower cost than print advertising and better data collection capabilities, but also disadvantages like slow internet connections causing issues and lack of trust from constant promotions.

1. Digital Marketing
Zunaira Gohar (1004)
1st Semester
BS(Hons) IT (Morning)
University of Education
(Okara Campus)
UniversityofEducationOkara
Campus
1

2. Table of Content
What is Digital Marketing?
How does DM work?
Social Media DM Strategies
Marketing strategies
Digital Advertising
Marketing Channels
Work Together
Advantages & Disadvantages Of DM
UniversityofEducationOkara
Campus
2

3. What is Digital Marketing?
 The promotion of products or brand via one or more forms of
electronic media. For example, advertising mediums that might be
used as a part of the Digital Marketing strategy of business could
include promotional efforts made via internet, social media, mobile
phones as well as via digital television & radio channels.
UniversityofEducationOkara
Campus
3

4. How Does it Works?
• Basically, DM work by using number of different
strategies. These strategies work together in
order to drive relevant traffic to a
business(either online or off) & then convert
a one time visitor into a returning , loyal
customer.
UniversityofEducationOkara
Campus
4

5. Social Media DM Strategies
 It is rapidly growing to be one of the most popular strategy. The most
popular social sites include Facebook, LinkedIn, Twitter, Google,
YouTube. This allow audience to engage with company or brand.
UniversityofEducationOkara
Campus
5

6.  Advertisingon Facebook canbe so
specificthatcertainage groups,genders
even thosewithspecialinterestwillsee
appropriateads
UniversityofEducationOkara
Campus
6

7. Marketing Strategies
Pull marketing:-
 Websites and blogs are pull strategies
 Build websites & Blogs
 Company’s social media profiles
 long-term success
 the company tries to draw in customers
through different kinds of advertising, such as
TV ads, online banner ads and social media
 Online banner ads, and radio and TV ads are
other forms of pull marketing.
UniversityofEducationOkara
Campus
7

8. Marketing Strategies
Push Marketing:-
 Email Campaign
 Certain offers through your social media profiles
 Companies may push information and
promotional material directly to end users
through email or fliers to generate demand
 Create an email database of potential
customers and send them product
announcements and promotions directly
UniversityofEducationOkara
Campus
8

9. Digital Advertising
 It has literally never been easier to promote
a product, service or brand online. There
are a lot of possibilities when it comes to
incorporating digital advertising into the
campaign. Google AdWords uses keywords
research & data to create ads which can be
textual, banners or image based.
UniversityofEducationOkara
Campus
9

10. Marketing channels
 In a broader sense, the internet is the heart of DM. The internet offers
several applications such as web, email, IM, RSS, video which can be
leveraged by marketers to launch campaigns.
UniversityofEducationOkara
Campus
10

11. Working Together
 These are just a few of the tools that are available to build a successful
digital marketing campaign must also be uniquely designed to reach a
specific target audience with business message. Digital marketing can
really work & is beneficial for today’s growing business.
UniversityofEducationOkara
Campus
11

12. Advantages of DM
 Advertisement on internet is cheaper than print advertisement.
 Increase ability to measure & collect data.
 It also helps in updating the subscribers through a fast mode of e-mail.
UniversityofEducationOkara
Campus
12

13. Disadvantages of DM
 Slow internet connections can cause difficulties. If
the companies build too complex or too large
websites, it will take too long for users to check
them or download them.
 One of the major disadvantage may be lack of trust
of users because of constant virtual promotions that
appear to be frauds.
UniversityofEducationOkara
Campus
13

14. References Websites
http://commonseoquestions.com/2014/03/10/how-
does-digital-marketing-work-2/
http://www.onbile.com/info/advantages-and-
disadvantages-of-online-marketing/
http://www.sas.com/en_us/insights/marketing/digi
tal-marketing.html
UniversityofEducationOkara
Campus
14