Physical Therapy Clinic Marketing Plan

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Marketing Plan for Oxford Physical Therapy

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Physical Therapy Clinic Marketing Plan

  1. 1. PRESENTED BY: EMILY OSCARSON Oxford Physical Therapy Marketing Plan
  2. 2. <ul><li>OXFORD PHYSICAL THERAPY CENTERS IS A PHYSICAL THERAPIST OWNED FACILITY COMMITTED TO SERVING OUR NEIGHBORS. IN OPERATION SINCE 1993, OXFORD PHYSICAL THERAPY CENTERS PROVIDE EXCELLENT, PROGRESSIVE CARE WITH THE HIGHEST IN STANDARDS OF PHYSICAL THERAPY CARE. OUR GOAL, AS PHYSICAL THERAPISTS, IS TO HELP THE PATIENT RETURN TO AS NORMAL A LIFESTYLE AS POSSIBLE. </li></ul>About OPTC
  3. 3. Features and Services <ul><li>Aquatic Physical Therapy Services emphasizing the benefits of buoyancy with exercise </li></ul><ul><li>State-of-the-art facilities with the latest in technological advances </li></ul><ul><li>PT/ATC Specialists in sports and orthopaedic physical therapy </li></ul><ul><li>Manual Therapy for Spine and Joint Rehabilitation </li></ul><ul><li>Functional Capacity Evaluations </li></ul><ul><li>Biomechanical Evaluations </li></ul><ul><li>Physical Therapy consultants for Tri-State High School Athletic Programs </li></ul><ul><li>Injury Screening Clinics </li></ul><ul><li>Biomechanical Gait Analysis/Orthotics Evaluations </li></ul><ul><li>A staff of national and international lecturers </li></ul><ul><li>&quot;PREP&quot;....Post Rehabilitative Exercise Program </li></ul><ul><li>Community outreach programs </li></ul><ul><li>Wellness Program </li></ul><ul><li>Ergonomic Evaluations </li></ul>
  4. 4. Direct Access <ul><li>Ohio and Kentucky law states that you can be evaluated & treated by an Oxford Physical Therapy Centers physical therapist without seeing a doctor. Direct Access makes it easy for you to get the care you need at any of our convenient locations. </li></ul>
  5. 5. <ul><li>Above </li></ul><ul><li>… . & Beyond </li></ul><ul><li>Oxford Physical Therapy Centers believe in serving the communities we call home </li></ul><ul><li>High school athletic programs throughout Cincinnati </li></ul><ul><li>Educational seminars and classes </li></ul><ul><li>Sponsors and provides coverage to various community events </li></ul><ul><li>Speaks to area civic and school groups on topics such as fitness, wellness, ergonomics in the work place, injury prevention, and career development. </li></ul><ul><li>Develop working relationships with other businesses who are working towards promoting wellness and a healthy lifestyle </li></ul>S: Strengths
  6. 6. S: Strengths <ul><li>Mission Statement Oxford Physical Therapy Centers lead in musculoskeletal healthcare by serving , rehabilitating , and caring for the total patient and athlete. Our commitment is demonstrated by engaging in education, advancing our profession, and acting as a resource to our community. </li></ul>
  7. 7. W: Weaknesses <ul><li>No doctor affiliation = no direct referral source </li></ul><ul><li>Keeping in touch with former patients </li></ul><ul><li>All types of regulations when dealing with: </li></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Doctors </li></ul></ul><ul><ul><li>Patients </li></ul></ul><ul><ul><li>… . All referral sources! </li></ul></ul>
  8. 8. <ul><li>Increasing Numbers </li></ul><ul><li>Expansion & Upgrades </li></ul><ul><li>Former patients </li></ul><ul><li>New patients </li></ul><ul><li>Injury screens </li></ul><ul><li>Community events </li></ul><ul><li>Sponsorships </li></ul><ul><li>Business relationships </li></ul><ul><li>Currently 9 clinics in Ohio & Kentucky </li></ul><ul><li>New clinics/ upgrading to new spaces </li></ul>O: Opportunities
  9. 9. T: Threats <ul><li>New &/or changing locations </li></ul><ul><li>Therapist loyalty </li></ul><ul><li>Other non-affiliated physical therapy companies </li></ul><ul><li>Physical therapy programs associated with doctors </li></ul><ul><li>The un-informed: </li></ul><ul><ul><li>Gyms </li></ul></ul><ul><ul><li>Chiropractors </li></ul></ul><ul><li>Health Insurance Reform- Medicare/Medicaid </li></ul>
  10. 10. Marketing Tactic: “Over-Appreciate” <ul><li>Patient Appreciation Cook-Out </li></ul><ul><li>Utilize Online Marketing Tools: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Email blasts </li></ul></ul><ul><ul><li>Birthday & New Years cards </li></ul></ul>
  11. 11. <ul><li>WHO’S INVITED: </li></ul><ul><li>OPTC STAFF & THEIR FAMILIES </li></ul><ul><li>ANY CURRENT OR FORMER OPTC PATIENTS </li></ul><ul><li>& THEIR FAMILIES </li></ul>Annual OPTC Patient Appreciation Cook-Out
  12. 12. Product, Price, Promotion, & Place <ul><li>Use email and mailing addresses to contact all former patients </li></ul><ul><li>Utilize “Friends” and “Events” on Facebook </li></ul><ul><li>Send email blasts </li></ul><ul><li>Flyers in all clinics and affiliated organizations </li></ul><ul><li>Bring in grills and have the staff and the therapists serve patients and their families </li></ul><ul><li>Have door prizes for patients & families </li></ul><ul><li>Helium balloons </li></ul><ul><li>Face paint of OPTC logo </li></ul><ul><li>T-shirts </li></ul>
  13. 13. Invitations & Reminders
  14. 14. <ul><li>Utilize Facebook as a means to keep in touch with patients </li></ul><ul><li>It can be used as a quick reference guide for patients once they are no longer coming to the clinic </li></ul><ul><li>Treat it as the company’s “refrigerator” with important updates, staff spotlights, upcoming events, articles, and fun facts! </li></ul>
  15. 15. <ul><li>#Twitter is a quick way to be found by people searching specific key words </li></ul><ul><li>#Doesn’t have to be people in the area to be easily found or followed </li></ul><ul><li>#Being experts in the field increases credibility, which increases followers and could lead them to choosing an Oxford Physical Therapy Clinic </li></ul>
  16. 16. <ul><li>Patient Appreciation </li></ul><ul><li>Cook-Out </li></ul><ul><li>Birthday and New Years Emails </li></ul><ul><li>6 Months in advance: </li></ul><ul><li>Gather emails and mailing addresses of former patients </li></ul><ul><li>Create flyers and invites </li></ul><ul><li>3 Months in advance: </li></ul><ul><li>Email and mail initial invite </li></ul><ul><li>2 Months in advance: </li></ul><ul><li>Post flyers in clinics, create Social Media event and create online buzz </li></ul><ul><li>1 Month in advance: </li></ul><ul><li>Send out reminders and tell all current patients, Social Media updates </li></ul><ul><li>Week of Event: </li></ul><ul><li>Have Staff give out flyers to current patients, could even have decorations or themes in clinics to celebrate </li></ul><ul><li>Birthdays and New Years are when most people think about their health and well-being </li></ul><ul><li>Utilize online cards to contact former patients during these times of the year to make them feel remembered and appreciated </li></ul>Timeline of Marketing Events
  17. 17. &quot;Begin...with the end in mind&quot; ...REPRESENTS OXFORD PHYSICAL THERAPY CENTERS PHILOSOPHY OF CARE. FROM YOUR FIRST VISIT, OUR FIRST PRIORITY IS YOUR RETURN BACK TO AN ACTIVE LIFESTYLE. WHETHER IT BE COMPETITIVE ATHLETICS, WORK, HOBBIES, OR SIMPLY PAIN-FREE-LIVING.

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