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Apps Ecosystem Overview by Drew Ianni, Chairman, AppNation Conference

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On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of …

On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps.

To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/


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  • 1. Apps Ecosystem OverviewDrew Ianni, Chairman, AppNation Summit
  • 2. THE  APP  ECONOMY
  • 3. KEY  SUB-­‐MARKET  GROWTH
  • 4. APPNATION  Headlines
  • 5. Spectrum, Please…It’s AT&T Calling
  • 6. The Web is Dead...
  • 7. Long Live The Internet!Web 2.0 is Dead…Welcome to Net 3.0
  • 8. Social Apps are Increasingly Mobile
  • 9. Content, Commerce, and Communications: THE Mobile Touch Point
  • 10. Building A Vibrant Independent Marketplace For The Connected Device Economy
  • 11. It’s  Déjà  Vu:    2011  or  1997?•  Discoverability: •  1997:  “OMG,  There’s  1  Million  Websites!” •  2001:  “OMG,  There’s  500,000  Apps!”•  MoneDzaDon: •  1997:  The  Internet  (Content)  Should  Be  Free! •  2011:  The  Internet  (Content)  Should  Be  Free  (someDmes)! •  Ad-­‐supported,  Pay  walls,  freemium,  subscripDons•  Business  Model  InnovaDons •  1997:  Affiliates,  Networks,  Exchanges,  IncenDve-­‐Based •  2011:  Affiliates,  Networks,  Exchanges,  Games  Mechanics,  Cross  &  In-­‐App,   Virtual  Currencies,  etc…•  Froth! •  1997:  Insanity:  IPO  Mania,  “Burger”  Roll-­‐Ups,  Blatant  Stupidity •  2011:  Insanity:  Second  Market  ValuaDons,  IPO  (mild)  Fever,  IrraDonal   Exuberance                  
  • 12. MARKETING  &  MEDIA  IMPACT•  The  Uber  Consumer  Touch  Point •  ProliferaDon  of  Devices •  Delivery  Pla_orm  For  All  Content  (TV,  Radio,  Print)  +  It’s   Personalized,  Localized  and  “Mobile” •  Tablet:  The  Holy  Grail:  Lean  Back  AND  Lean  Forward•  NaDve  Apps  vs  Mobile  Web?? •  Joe  Consumer:    Who  Cares? •  Producers:  It  Does  Maeer.    But  Where  To  Place  Bets? •  Ask  Me  When  We  Are  In  a  HTML6  /  5G  World•  Dreaming  of  the  Easy-­‐Breezy  Days  of  “ Three  Screens” •  The  360-­‐Degree  World  Has  (Finally)  Arrived