On Thursday, April 14, 2011 AppNation Conference Chairman Drew Ianni presented this view from the top of the Apps EcoSystem to kick-off the Anthem Worldwide eight week immersion into the world of Apps. To learn more about this movement, catch AppNation in San Francisco on April 27-28, 2011. More at http://www.appnationconference.com/2011/

1. Apps Ecosystem
Overview
Drew Ianni, Chairman,
AppNation Summit

2. THE
APP
ECONOMY

3. KEY
SUB-­‐MARKET
GROWTH

4. APPNATION
Headlines

5. Spectrum, Please…It’s AT&T Calling

6. The Web is Dead...

7. Long Live The Internet!
Web 2.0 is Dead…Welcome to Net 3.0

8. Social Apps are Increasingly Mobile

9. Content, Commerce, and Communications: THE
Mobile Touch Point

10. Building A Vibrant Independent Marketplace
For The Connected Device Economy

11. It’s
Déjà
Vu:
2011
or
1997?
•
Discoverability:
•
1997:
“OMG,
There’s
1
Million
Websites!”
•
2001:
“OMG,
There’s
500,000
Apps!”
•
MoneDzaDon:
•
1997:
The
Internet
(Content)
Should
Be
Free!
•
2011:
The
Internet
(Content)
Should
Be
Free
(someDmes)!
•
Ad-­‐supported,
Pay
walls,
freemium,
subscripDons
•
Business
Model
InnovaDons
•
1997:
Affiliates,
Networks,
Exchanges,
IncenDve-­‐Based
•
2011:
Affiliates,
Networks,
Exchanges,
Games
Mechanics,
Cross
&
In-­‐App,
Virtual
Currencies,
etc…
•
Froth!
•
1997:
Insanity:
IPO
Mania,
“Burger”
Roll-­‐Ups,
Blatant
Stupidity
•
2011:
Insanity:
Second
Market
ValuaDons,
IPO
(mild)
Fever,
IrraDonal
Exuberance

12. MARKETING
&
MEDIA
IMPACT
•
The
Uber
Consumer
Touch
Point
•
ProliferaDon
of
Devices
•
Delivery
Pla_orm
For
All
Content
(TV,
Radio,
Print)
+
It’s
Personalized,
Localized
and
“Mobile”
•
Tablet:
The
Holy
Grail:
Lean
Back
AND
Lean
Forward
•
NaDve
Apps
vs
Mobile
Web??
•
Joe
Consumer:
Who
Cares?
•
Producers:
It
Does
Maeer.
But
Where
To
Place
Bets?
•
Ask
Me
When
We
Are
In
a
HTML6
/
5G
World
•
Dreaming
of
the
Easy-­‐Breezy
Days
of
“ Three
Screens”
•
The
360-­‐Degree
World
Has
(Finally)
Arrived