Ubiquitous Connectivity Per Håkansson, Seattle January 24-26, 2011
@perhakanssonPresentation made on iPad from scratch.
Agenda1. What is Ubiquitous Connectivity?2. Visions of The Future3. How to Beneﬁt Today
What is Ubiquitous Connectivity? Buzz, buzz, buzz...
Ubiquitous ConnectivityWhen everything and everyone is connected to each other on a global network level.
What we know today!• Wireless broadband will get much faster• Devices will get cheaper, smaller and better• Data access over ownership (cloud)• Roaming will eventually die• Web apps will start competing with native apps
Think of UbiquitousConnectivity as Electricity 100 years ago... It will be everywhere (lol).
4,000,000,000And thats mobile devices, growing at a daily rate of 1.6MM cell phones / day.
Location, location, location...Less and more. Accessibility and Proximity.
E-books? What evah! Amazon sold $1BN worth in 2010.
Today• Think about how ubiquitous connectivity can increase the authentic brand experience - utilitarian or entertainment• Focus on beneﬁts, great user experience and the right pricing model• Find clients who put value in failing fast forward with the right innovative partner• Paradigm shifts are messy, put your egos aside and collaborate to win big
Takeaways• Everything will eventually connect to everything everywhere• What will succeed and what will fail is unknown but we need to experiment• The future - to a certain extent - is already here. Start embracing it!