World Publishing Expo 2012 - HTML5 Cross-Platform publishing : Dream or Reality?

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Newspaper publishing on all smartphones and tablets with Twipe's Digital Publishing Platform.

More info : http://www.twipemobile.com

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  • During the past year we have developed advanced HTML5 / Javascript digital publishing solutions. Discover in this presentation our lessons learnt.
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World Publishing Expo 2012 - HTML5 Cross-Platform publishing : Dream or Reality?

  1. 1. HTML5 Cross-platform publishing: dream or reality? Word Publishing Expo 2012 – Media Port – 31/10/2012
  2. 2. Agenda• About Corelio & Twipe• Web or app?• Case studies
  3. 3. Corelio PublishingBiggest newspaper publisher in Belgium + Magazines – television – radio – freesheets
  4. 4. De StandaardGrowth trough innovation 7% digital subscribers
  5. 5. 0 – 1 – 7 Strategy0. News! Instant. Web & mobile. Free content1. In depth. Analysis. Reporting. Print & tablets. Paid content7.Magazines. Print & tablets. Paid content
  6. 6. Mobile & tablet publishingPartnership with Twipe Mobile
  7. 7. NextGen HTML5 Tablet Publishing • Responsive Design • Intelligent Templates • Rich Content • HTML5 Technology
  8. 8. Cost efficient SaaS Solution
  9. 9. Feature rich turnkey solution
  10. 10. Key facts+30 publishing apps+500k app installations+800k publication downloads per month+3 mio unique visitors per month
  11. 11. Agenda• About Corelio & Twipe• Web or app?• Case studies
  12. 12. Increasing diversity in tablet devices and OS180000160000140000120000100000 iOS80000 Android60000 Microsoft4000020000 0 2011 2012 2013 2016Source: Gartner : Worldwide Sales of Media Tablets to End Users by OS (thousands of units)
  13. 13. Windows 8: a game changer? Microsoft is very serious about this Very large installed base: 1 bio users worldwide Focus on Touch devices
  14. 14. Key Challenges of publishing on smartphones and tablets OS Cross-Platform User Screen Size / Interface Tactile Responsive Resolution
  15. 15. App Web Native HTML5 ↑support cost ↓support cost↑development cost ↓development cost ↑navigation ↓navigation ↑presentation ↓presentation
  16. 16. ‘Best of both worlds’: hybrid apps• Native functionality: • Discovery • Downloading (background) • Navigation • Push notifications• Web functionality: • Content presentation (responsive) • In-page navigation
  17. 17. Agenda• About Twipe• Web or app?• Case studies
  18. 18. Case Study: Real-time news on smartphone iPhone Android Mobile Site
  19. 19. Case: De Standaard on Android & Windows8
  20. 20. DEMO – De Standaard on Windows 8
  21. 21. Key learnings• Hybrid app development is a cost-effective strategy for cross-platform publishing• Combination of a variety of competences and skills is required (HTML5 / Javascript, Objective C, Android, C#,…)• “100% pure” cross-platform HTML5/JS is a dream• Performance tuning is hard in native apps; it is extremely though in web apps• Testing is a nightmare: due to the device and OS diversity, it impossible to test every use case scenario on every device
  22. 22. Q&AContact details: Danny Lein Johan Mortelmans Founder & CEO Digital Innovation Manager danny.lein@twipemobile.com johan.mortelmans@corelio.be @TwipeMobile

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