It’s primetime for the instant everything generation, iGen<br />The mass market is adopting iOS and Android<br />Peter Far...
Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br />40,000<br />Live Applications:<br ...
iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Stor...
iGenis the Instant Everything Generation<br />Instant Entertainment<br />Instant Feedback<br />Instant Art<br />Just Add C...
iGenis on the MoveSessions tracked by Flurry<br />billions<br />User Sessions by Month<br />Source: Flurry Analytics<br />
The iGen Audience is Growing Dramatically<br />Already Larger than Top Primetime TV Shows<br />Top Daily App Usage<br />27...
iGenis an extremely Valuable Audience<br />Mobile Apps Attract Desirable, Target-rich Audience<br />Younger & More Female<...
iGenwill try a lot of content…<br />% downloads per category<br />Source: Flurry Analytics<br />
…but are loyal to a few key categories<br />Total Sessions by Category, Percent<br />Healthcare & Fitness<br />Source: Flu...
iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs”<br />Source of downloads, %<br /...
So what is in store for 2011… a non-scientific survey of our developers<br />The content explosion, especially on Android<...
Who is Building for Mobile<br />
A Whole New World of “Developers”<br />Home Platform for Developers with iPhone Apps<br />Source: Flurry Analytics<br />
The Importance of Developers…<br />I will emotionally immerse, <br />empower, surprise, delight, <br />entertain, save tim...
… to Platform Providers<br />…if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices...
Developers Want a Business Not a Platform<br />Great Device & <br />Operating System<br />Broadband Connectivity<br />Deve...
Application Maker Choices <br />
Decisions, Decisions…<br />
Android Installed Base is Gaining on iOS, but…<br />300,000 new <br />devices per day<br />350,000 new <br />devices per d...
iPhone vs Android<br />Average Session Length*<br />Minutes<br />*April 1 – April 15<br />
iPhone vs Android<br />Sessions per User*<br />Sessions<br />*April 1 – April 15<br />
iPhone vs. Android<br />Retention*<br />% Retained<br />*April 1 – April 15<br />
Where Are Thousands of Developers Placing Their Bets?<br />
Distribution of Apps Created<br />Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372<br />
Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base<br />Number of apps set up with Flurry A...
How are developers responding?More companies are going cross-platform<br />+<br />Number of apps set up with Flurry Analyt...
Thank you<br />peter@flurry.com<br />
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Flurry Presents Apps by the Numbers

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On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.

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  • Hi Mark, Assuming you guys are using Flurry Analytics over at KITE, we'd love for you to check out our free app Flurrylitics (http://www.flurrylitics.com). It lets you access all of your analytics data along with great visualizations with charts and maps, trend lines and more, all from your iOS device. It would be great if you could send your feedback to info@flurrylitics.com
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  • - Make up of developers has completely changed in last 24 months- Only 5% of the early vanguard from mobile make-up today’s “developers”
  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out
  • Flurry Presents Apps by the Numbers

    1. 1. It’s primetime for the instant everything generation, iGen<br />The mass market is adopting iOS and Android<br />Peter Farago<br />Vice President Marketing<br />peter@flurry.com<br />
    2. 2. Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br />40,000<br />Live Applications:<br />75,000<br />Total Devices Covered:<br />259 M<br />Monthly Active Devices:<br />155 M<br />Daily Active Devices:<br />52 M<br />Monthly Sessions:<br />12 B<br />Flurry AppCircle<br />App Developers:<br />1,200<br />90 M<br />Monthly User Reach:<br />
    3. 3. iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Store vs. iTunes Downloads<br />downloads <br />(billions)<br /><ul><li>App Store 6.5B in just over 2 Yrs; Tunes 370M over same time</li></ul>26 months<br /><ul><li>App Store downloads 18X versus iTunes over same period of time</li></ul>23 months<br /><ul><li>iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time</li></ul>18 months<br />15 months<br />10 months<br />2B<br />3B<br />4B<br />1B<br />5B<br />6B<br />iTunes Downloads<br />months since launch<br />Source: Apple, Inc.<br />
    4. 4. iGenis the Instant Everything Generation<br />Instant Entertainment<br />Instant Feedback<br />Instant Art<br />Just Add Content<br />Instant Crowds<br />Instant Deals<br />Instant News<br />
    5. 5. iGenis on the MoveSessions tracked by Flurry<br />billions<br />User Sessions by Month<br />Source: Flurry Analytics<br />
    6. 6. The iGen Audience is Growing Dramatically<br />Already Larger than Top Primetime TV Shows<br />Top Daily App Usage<br />27.2 mins<br />Social Gaming<br />Audience Network Size, Millions<br />Sources: Nielsen TV Ratings 2009-10, Broadcast Primetime Shows Ranked By Live + Same Day Average Viewership; Flurry<br />
    7. 7. iGenis an extremely Valuable Audience<br />Mobile Apps Attract Desirable, Target-rich Audience<br />Younger & More Female<br />More Affluent<br />More Educated<br />Audience Distribution by <br />Household Income<br />Audience Distribution by <br />Highest Education Level Achieved<br />Audience Distribution by <br />Age Category & Sex<br />Source: Flurry Analytics, Top iOS Apps<br />
    8. 8. iGenwill try a lot of content…<br />% downloads per category<br />Source: Flurry Analytics<br />
    9. 9. …but are loyal to a few key categories<br />Total Sessions by Category, Percent<br />Healthcare & Fitness<br />Source: Flurry Analytics<br />
    10. 10. iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs”<br />Source of downloads, %<br />Source: Flurry, Dec 3rd to Dec 30th , 2010<br />(Excludes carrier pre-installs)<br />
    11. 11. So what is in store for 2011… a non-scientific survey of our developers<br />The content explosion, especially on Android<br />Mobile OS and Apps invade televisions “sets”<br />Recommendations become the new discovery<br />Game Mechanics/In-app-purchases everywhere<br />The emergence of Samdroid as the new duopoly that challenges Apple<br />New and improved Ad Networks as Madison Avenue fights back<br />Microsoft and/or Facebook will become a viable 3rd player<br />Opportunities, opportunities and opportunities<br />
    12. 12. Who is Building for Mobile<br />
    13. 13. A Whole New World of “Developers”<br />Home Platform for Developers with iPhone Apps<br />Source: Flurry Analytics<br />
    14. 14. The Importance of Developers…<br />I will emotionally immerse, <br />empower, surprise, delight, <br />entertain, save time for, make more productive, inform, <br />educate, socially connect, <br />romantically intrigue and make life better for your customers…<br />CONTENT<br />
    15. 15. … to Platform Providers<br />…if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly.<br />FOR CASH<br />
    16. 16. Developers Want a Business Not a Platform<br />Great Device & <br />Operating System<br />Broadband Connectivity<br />Developer<br />Innovation<br />Large, Paying <br />Customer Base<br />One-click<br />Purchase<br />
    17. 17. Application Maker Choices <br />
    18. 18. Decisions, Decisions…<br />
    19. 19. Android Installed Base is Gaining on iOS, but…<br />300,000 new <br />devices per day<br />350,000 new <br />devices per day<br />200M Installed Base<br />100M Installed Base<br />
    20. 20. iPhone vs Android<br />Average Session Length*<br />Minutes<br />*April 1 – April 15<br />
    21. 21. iPhone vs Android<br />Sessions per User*<br />Sessions<br />*April 1 – April 15<br />
    22. 22. iPhone vs. Android<br />Retention*<br />% Retained<br />*April 1 – April 15<br />
    23. 23. Where Are Thousands of Developers Placing Their Bets?<br />
    24. 24. Distribution of Apps Created<br />Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372<br />
    25. 25. Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base<br />Number of apps set up with Flurry Analytics by Platform<br />
    26. 26. How are developers responding?More companies are going cross-platform<br />+<br />Number of apps set up with Flurry Analytics by Platform<br />
    27. 27. Thank you<br />peter@flurry.com<br />

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