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Flurry Presents Apps by the Numbers

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It’s primetime for the instant everything generation, iGen<br />The mass market is adopting iOS and Android<br />Peter Far...

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Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br />40,000<br />Live Applications:<br ...

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iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Stor...

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Flurry Presents Apps by the Numbers

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On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.

On Wednesday, May 8, 2011 Peter Farago, Vice President of Marketing for Flurry, took Anthem & Schawk through their unique view of the Apps Ecosystem by the numbers. Flurry earns their perspective by powering the analytics aggregated on nearly 1/4 of the apps in AppsStore. Included are trending data on demographics, devices/platforms, types of apps and a look at key issues in going to market. It's early days in what's already shaping up to be a significant market that's threatening to disrupt every industry and medium.

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Flurry Presents Apps by the Numbers

  1. 1. It’s primetime for the instant everything generation, iGen<br />The mass market is adopting iOS and Android<br />Peter Farago<br />Vice President Marketing<br />peter@flurry.com<br />
  2. 2. Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br />40,000<br />Live Applications:<br />75,000<br />Total Devices Covered:<br />259 M<br />Monthly Active Devices:<br />155 M<br />Daily Active Devices:<br />52 M<br />Monthly Sessions:<br />12 B<br />Flurry AppCircle<br />App Developers:<br />1,200<br />90 M<br />Monthly User Reach:<br />
  3. 3. iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Store vs. iTunes Downloads<br />downloads <br />(billions)<br /><ul><li>App Store 6.5B in just over 2 Yrs; Tunes 370M over same time</li></ul>26 months<br /><ul><li>App Store downloads 18X versus iTunes over same period of time</li></ul>23 months<br /><ul><li>iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time</li></ul>18 months<br />15 months<br />10 months<br />2B<br />3B<br />4B<br />1B<br />5B<br />6B<br />iTunes Downloads<br />months since launch<br />Source: Apple, Inc.<br />
  4. 4. iGenis the Instant Everything Generation<br />Instant Entertainment<br />Instant Feedback<br />Instant Art<br />Just Add Content<br />Instant Crowds<br />Instant Deals<br />Instant News<br />
  5. 5. iGenis on the MoveSessions tracked by Flurry<br />billions<br />User Sessions by Month<br />Source: Flurry Analytics<br />
  6. 6. The iGen Audience is Growing Dramatically<br />Already Larger than Top Primetime TV Shows<br />Top Daily App Usage<br />27.2 mins<br />Social Gaming<br />Audience Network Size, Millions<br />Sources: Nielsen TV Ratings 2009-10, Broadcast Primetime Shows Ranked By Live + Same Day Average Viewership; Flurry<br />
  7. 7. iGenis an extremely Valuable Audience<br />Mobile Apps Attract Desirable, Target-rich Audience<br />Younger & More Female<br />More Affluent<br />More Educated<br />Audience Distribution by <br />Household Income<br />Audience Distribution by <br />Highest Education Level Achieved<br />Audience Distribution by <br />Age Category & Sex<br />Source: Flurry Analytics, Top iOS Apps<br />
  8. 8. iGenwill try a lot of content…<br />% downloads per category<br />Source: Flurry Analytics<br />
  9. 9. …but are loyal to a few key categories<br />Total Sessions by Category, Percent<br />Healthcare & Fitness<br />Source: Flurry Analytics<br />
  10. 10. iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs”<br />Source of downloads, %<br />Source: Flurry, Dec 3rd to Dec 30th , 2010<br />(Excludes carrier pre-installs)<br />
  11. 11. So what is in store for 2011… a non-scientific survey of our developers<br />The content explosion, especially on Android<br />Mobile OS and Apps invade televisions “sets”<br />Recommendations become the new discovery<br />Game Mechanics/In-app-purchases everywhere<br />The emergence of Samdroid as the new duopoly that challenges Apple<br />New and improved Ad Networks as Madison Avenue fights back<br />Microsoft and/or Facebook will become a viable 3rd player<br />Opportunities, opportunities and opportunities<br />
  12. 12. Who is Building for Mobile<br />
  13. 13. A Whole New World of “Developers”<br />Home Platform for Developers with iPhone Apps<br />Source: Flurry Analytics<br />
  14. 14. The Importance of Developers…<br />I will emotionally immerse, <br />empower, surprise, delight, <br />entertain, save time for, make more productive, inform, <br />educate, socially connect, <br />romantically intrigue and make life better for your customers…<br />CONTENT<br />
  15. 15. … to Platform Providers<br />…if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly.<br />FOR CASH<br />
  16. 16. Developers Want a Business Not a Platform<br />Great Device & <br />Operating System<br />Broadband Connectivity<br />Developer<br />Innovation<br />Large, Paying <br />Customer Base<br />One-click<br />Purchase<br />
  17. 17. Application Maker Choices <br />
  18. 18. Decisions, Decisions…<br />
  19. 19. Android Installed Base is Gaining on iOS, but…<br />300,000 new <br />devices per day<br />350,000 new <br />devices per day<br />200M Installed Base<br />100M Installed Base<br />
  20. 20. iPhone vs Android<br />Average Session Length*<br />Minutes<br />*April 1 – April 15<br />
  21. 21. iPhone vs Android<br />Sessions per User*<br />Sessions<br />*April 1 – April 15<br />
  22. 22. iPhone vs. Android<br />Retention*<br />% Retained<br />*April 1 – April 15<br />
  23. 23. Where Are Thousands of Developers Placing Their Bets?<br />
  24. 24. Distribution of Apps Created<br />Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372<br />
  25. 25. Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base<br />Number of apps set up with Flurry Analytics by Platform<br />
  26. 26. How are developers responding?More companies are going cross-platform<br />+<br />Number of apps set up with Flurry Analytics by Platform<br />
  27. 27. Thank you<br />peter@flurry.com<br />

Editor's Notes

  • - Make up of developers has completely changed in last 24 months- Only 5% of the early vanguard from mobile make-up today’s “developers”
  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out

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