This presentation provides some context for the work of the mobile task force.

1. Mobility @BinghamtonU
Presentation for Mobile Task Force
Drew Hill, Web Director

2. Mobile Marketing
“All media is digital; all digital is mobile
and all companies are social.”
—Jonathan MacDonald

3. Trends in Mobile
Adoption
Mobile - the biggest technology trend ever
(investmentu.com)

4. Trends in Mobile
Adoption
• 60% of mobile phones
are now smartphones
(Nielson, 2013)
• 80% of mobile phones
will be smartphones
by 2015 (Gartner Group)

5. Trends in Mobile
Adoption
• 2017 mobile traffic will be 7
times larger than in 2013
• Nearly half of all IP traffic will originate
from non-PC devices by 2017
• Internet access via mobile devices will extend
beyond the electrical grid by ’17
• Half of I’net users will never use a PC by ’14
Source: Cisco Systems; Tomi Ahonen Mobile Forecast 2012-
2015

6. Trends in Mobile
Adoption
• Through 2014 Javascript performance will push
HTML5 and browsers into the mainstream
application developer environment
• Long shift to HTML5 from native apps
• UX on native apps will remain strong
Source: Gartner Group

7. Nexus of Forces
Source: Gartner Group
Big data, cloud, social computing, mobility

8. Cross-Device Trend
• 52% of US laptop owners
have smartphone
• 31% of US smartphone
owners have a tablet
• 13% of Americans own laptop,
tablet, & smartphone
Source: http://www.lukew.com/!/entry.asp?1596
Multi-device design: think in terms of touch, gesture,
and cross-device use cases

9. Source: MIT Technology Review
Traction > Maturity > Saturation
Transformation

10. Transformation

11. • Radio is not TV
• The Web is
not Print
• Mobile is not
a Desktop PC
Transformation
“Mobile is as different
from the internet, as TV
is different from radio. “
— Tomi Ahonen

12. • Print (1500s): books, newspapers, mags.
• Recordings (1890s): music, games, movies
• Cinema (1910s)
• Radio (1920s)
• TV (1950s)
• Internet (1995-ish)
• The 7th
mass media — Mobile (2000s)
The 7th
Mass Media
Source: Tomi Ahonen: Mobile as 7th
of the Mass Media, 2008
http://communities-dominate.blogs.com/brands/7th_mass_media/

13. • Mobile is the first personal mass medium
• Permanently connected
• Always carried
• Built-in payment channel
• Available at creative impulse (POS)
• Has most accurate audience information
• Captures social context of consumption
• Enables augmented reality
• Offers digital interface to real world
Mobile’s 9 Unique Benefits
Source: Tomi Ahonen: The Insider’s Guide to Mobile, 2011

14. Our Mobile Analytics
• 6.27% increase
over last year
• 10+% increase
over last June
• 15% Google
Analytics Real-Time
• iOS devices = 75%

15. Higher-Ed Trend in
Mobile Adoption
• College-bound
high schoolers
Source: Noel-Levitz, Mobile Expectations 2012

16. Our Mobile Ecosystem
• Apps, like bMobi
• Mobile Web: http://m.binghamton.edu/index/index/?f=smart
• Mobile First Websites,
aka Responsive Web Design (RWD)

17. Our Mobile Ecosystem

18. bMobi
• Vendor-supported by Blackboard Mobile
• Native app — iOS, Android, Blackberry,
& “mobile web”
• Implemented Feb. 11, 2010
• Most recent update: June 7, 2013

19. bMobi
• 25,000 users
• 230,000 app runs
• Map — most popular
module
• Courses — 2nd
most
popular module

20. Device-Specific
• Apps: need to make
separate apps for
each device OS
• Mobile Web: need to
develop separate
content compilations
or versions of sites -
one size doesn’t fit all

21. Responsive Web Design
• One webpage
dynamically adjusts
to screen size of
the users device
• One content set
to maintain
• Content as a service
or “adaptive content”

22. Best Practices
• Mobile First http://www.abookapart.com/products/mobile-first
http://www.lukew.com/ff/entry.asp?933
• Then apps…for specific reasons
• Regardless—unified user/brand experience

23. RWD @ Binghamton
• Initially proposed Fall ’11
• Developers: Gerald Hovancik, Patrick Lewis,
Libby Graves
• Homepage & upper level launched Jan.’13
• 1st
SUNY university center with RWD
• Migrating all Binghamton websites into
RWD templates in OmniUpdate

24. Source: http://www.slideshare.net/yiibu/pragmatic-responsive-design
Complexity

25. Complexity
• The answer:
one design…responding to many devices

26. Our Mobile Future
• Growth = Opportunity—massive new medium
• Constraints = Focus—forces us to optimize
• Capabilities = Innovation—toward the future
Source: LukeW.com

27. Our Charge
• Meet regularly to address problems,
opportunities and solutions
• Approve & regulate all mobile apps
• Direct, define & approve all mobile content
strategies
• Review requests for Mobile Apps while
discerning how they might fit into our
current suite of apps
• Ensure that we are remaining current with
our entire mobile technology suite