10 Step Marketing Plan by Kathlene Marie Barcelona, Cristal Ann Laquindanum, Mariel Angelou Parulan, Russ Rivera, Conrad Josef Villafuerte

2. How are you feeling?

3. Fine is NOT fine.

4. 10 Step Marketing Plan Barcelona | Laquindanum | Parulan | Rivera | Villafuerte ASMPH

5. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Restor-F’s primary target market are the energy-seeking adults Gap is all other brands focus on other vitamin combinations and low cost The vitamin supplement market is PhP 2 B, Restor-F’s niche is PhP 15 M Who wants to experience their body’s full potential Can choose multivitamins with the usual formulation or other herbal supplements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

6. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Restor-F is a soft gel capsule Is distributed nationwide 7 What’s the catch? 10 Uses the winning strategy, “restore life in a tab” Is 60% premium 8 Uses direct promotions and media advertisements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

7. Where are we? Positioning to the Primary Target Market Part 1: Steps 1 to 5 ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

8. PRIMARY TARGET MARKET For theEnergy-seeking adults ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

10. social class AB

11. both male and female

12. single or marriedPTM ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

13. PRIMARY TARGET MARKET For theEnergy-seeking adults Secondary Target Market: Medical professionals ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

15. Behavior: everyday energy boost, quality product with more formulations, dietary supplementsASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

16. NEEDS, WANTS, EXPECTATIONS This is what YOU deserve! ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

17. NEEDS, WANTS, EXPECTATIONS Firstin my game, reaching myFullpotential My body is my temple. I will be able to see my full potential, if I am healthy. I’m competitive. I’m at the top of my game if I am healthy. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

18. NEEDS, WANTS, EXPECTATIONS The Complete supplement to achieve best Function in my healthy liFe There’s always a NEED to be healthy in body, mind, and soul. Not only a healthier life, but to maximize their full potential and to perform at their finest. Health-conscious adults WANT a diet supplement that is complete. One that provides the most adequate and important vitamins and minerals,and one of best quality at the right price. Primary target market EXPECTS to boost their physical and mental function. Not only to ward off disease and stress but to increase vigor and stamina. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

20. Indirect: Gym packages, diet pills/drinks/food, health drinks, healthy lifestyle

21. Variables: age, price, packaging, availability, brand, product mixASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

22. COMPETITIVE POSITION MAP Where are we in the Field? Price vs. Quantity and Quality of Formulation CLUSIVOL ENERVON CENTRUM RESTOR-F ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

23. COMPETITIVE POSITION MAP Finishing ahead of the race ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

24. UNIQUE SELLING PROPOSITION First with its Formulation Improves body, mind, and function Increases body’s resistance enhances vigor & stamina ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

25. UNIQUE SELLING PROPOSITION First with its Formulation improves circulation and prevents heart disease improves memory and mental agility lowers cholesterol ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

26. UNIQUE SELLING PROPOSITION Restor-F’s positions strongly in a differentiation market strategy Restore LiFe in a tab. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

27. MARKET SIZE (COMPETITOR DATA) Factbook: Php 3 billion divided into 3 therapeutic classes ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

29. These three products have a combined volume of P 60 M

30. FolaresPhilippine data: Restor-F sales is PhP 15M

31. Folaresmarket share probably is 1%

32. Then, the total vitamin supplement market size is Php 15 million / 0.01 = PhP 1.5 billionSource: www.folarespharma.com ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

33. MARKET SIZE (CUSTOMER DATA) Filipino data: vitamin supplement is a PhP 700 M industry There are about 33 million Filipinos aged 20-50 years old. Source: Philippine Statistical Yearbook, 2000 Vitamins Usage: IF 30 million Filipinos take a vitamin supplement once a day everyday which costs around PhP5.00 per capsule/tablet, THEN 30 million x 1% x 1 x PhP 5.00 x 365 = PhP 700 M ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

34. RESTOR-F AND THE VITAMIN SUPPLEMENT INDUSTRY In Summary, the total market size is Php2 billion Competitor Company PhP 2 B Consumer ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

35. 10 Step Marketing Plan Restor-F The Marketing Mix Strategy Part 2: Steps 6 to 10 ASMPH

36. PRODUCT AND THE COMPETITORS 6 Facing the Fight Centrum Enervon Clusivol ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

38. Used as dietary supplements

39. Manufactured and distributed by Folares PharmaceuticalsASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

41. It is sold in 2 packages (30s and 100s)

42. Taken one softgel capsule daily ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

43. PRICE 7 6 Restor-F is 60% premium priced in quality packs. PhP 19 per capsule Pack of 30 = P516.09 Pack of 100 = P1720.29 Restor-F is priced 60% higher than the three vitamins supplement in the market with the aim of maximizing profits in its niche. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

44. PROMOTIONS 8 7 6 Exclusively For our loyal customers Exclusive membership cards ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

45. PROMOTIONS 8 7 6 Free samples at the booth Direct Promotions at events ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

46. PROMOTIONS 8 7 6 Facebook Online ads ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

47. PROMOTIONS 8 7 6 Updates on Twitter for Fun and exciting upcoming events ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

48. PROMOTIONS 8 7 6 Find our Ads onYou ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

49. PROMOTIONS 8 7 6 Giving you the energy to run for Fun Events and Experiences ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

50. PROMOTIONS 8 7 6 Campaigns For Health & wellness Public relations ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

51. PROMOTIONS 8 7 6 Because beauty comes From being healthy Beauty spa ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

52. PROMOTIONS 8 7 6 Feel Relaxed Relaxing spa ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

53. PROMOTIONS 8 7 6 Free trials Gym Membership tie-ups ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

55. Direct promotions

56. Conversion of indirect competitors into complementsASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

57. COMPETITOR PROMOS 8 7 6 Strategies From other competitors More energy mas happy. I want to be complete. Bawalmagkasakit. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

58. Drug-stores (Mercury) Nationwide Pick-up by Customers Cash and credit transaction PLACE 8 9 7 6 Distributed nationwide using Folares Pharmaceuticals, Inc. ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

60. It benefits from direct promotions

61. It is best known for its unique additional formulation.

62. Emphasize on QUALITY and long-term benefits of the productASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

63. 10 Step Marketing Plan Restor-F In Summary… ASMPH

64. Where are we? 5 STEPS for Part 1(Primary Target Market and Positioning) Restor-F’s primary target market are the energy-seeking adults Gap is all other brands focus on other vitamin combinations and low cost The vitamin supplement market is PhP 2 B, Restor-F’s niche is PhP 15 M Who wants to experience their body’s full potential Can choose multivitamins with the usual formulation or other herbal supplements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

65. 5 STEPS for Part 2(Marketing Mix and Strategy) 6 9 Restor-F is a soft gel capsule Is distributed nationwide 7 What’s the catch? 10 Uses the winning strategy, “restore life in a tab” Is 60% premium 8 Uses direct promotions and media advertisements ASMPH Barcelona | Laquindanum | Parulan | Rivera | Villafuerte

66. How are you feeling?

67. Feel good, Feel young, Feel LIFE

68. 10 Step Marketing Plan Restor-F Barcelona | Laquindanum | Parulan | Rivera | Villafuerte ASMPH