1. 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
2. RESTOR-F’SPRIMARY TARGET MARKET DEMOGRAPHICS >14 years old Male and female Classes A-B 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
5. athletesFor people on their prime For the health-conscious 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
6. RESTOR-F’SPRIMARY TARGET MARKET BEHAVIOR 1 Tab Once a day For diet supplementation 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
7. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS My body is my temple. I need to take care of myself. I am competitive, I need to be on top of my game. I need to be healthy. 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
8. RESTOR-F’SPTM’S NEEDS/WANTS/EXPECTATIONS TheNEED to be HEALTHY in body, mind and soul. RESTOR-F does not only help restore physical health but also influences the person to have a positive health seeking attitude. Adults WANT a diet supplement that is complete, one that provides the most adequate and important vitamins and minerals, and one of best quality at the best price. Customers EXPECT to have a healthier, better-quality of life, performing in their finest, maximizing their full potential. 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
10. RESTOR-F’SCOMPETITIVE POSITION MAPS Formulation VS Price VS Therapeutic Effectiveness 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
13. having other ingredients unique to this product –taurine, ginseng, chlorella, folic acid 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
14. RESTOR-F’SUSP USP: THE MOST COMPLETE MULTIVITAMIN AND MINERAL SUPPLEMENT BEYOND THE USUAL VITAMINS AND MINERALS, RESTOR-F PROVIDES ADDITIONAL SUPPLEMENTATION –taurine, ginseng, chlorella, lecithin and folic acid. RESTOR-F: BEYOND COMPLETE 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
15. RESTOR-F’SSUPPORTING DATA Multivitamin Industry Market is worth 3 BILLION PESOS. (Philippine Pharmaceutical Industry, 2008) RESTOR-F sales up to 20 MILLION PESOS. Total market share of RESTOR-F is at <1%. 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
16. RESTOR-F’SMARKETING MIX STRATEGY INDIRECT COMPETITION DIRECT COMPETITION 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
23. RESTOR-F’SMARKETING MIX STRATEGY COMPETITOR PROMOS ENERVON C “More Energy, Mas Happy” CENTRUM “Complete from A to zinc” CLUSIVOL “Bawalmagkasakit” 10 step marketing plan for RESTOR-F Kathlene Marie A. Barcelona MD-070019
