1. Asif K. Mansuri
Ismail Kids World
Itwara Square
Amravati (M.S)
 PROFILE
 An experienced professional. Having 12 years of experience in Business
development, Brand Management in International and Domestic business,
Strategic Planning, Project & Product life Cycle Management, Market Research,
Sales Management for Top and Bottom line achievement.
 A strong team facilitator and motivator, conducting induction, presentation &
training of new team members, launches and promotional campaign.
 Well developed planning and organizational skills, with proven ability to manage
multiple assignments efficiently with tight delivery deadlines.
 Systematic and organized with exceptional interpersonal skills, comprehensive
problem solving abilities, quick adaptabilities and analytical blend of mind.
 MY CORE COMPETENCIES
Portfolio Management Strategic Planning Business Development
Training Brand management Scientific orientation
 OBJECTIVE
Seeking for a challenging position where I can add value to the organization through
innovation, dedication and positive attitude, through which I can contribute the best
towards the progression of organization and can enhance my skills.
 EDUCATIONAL QUALIFICATIONS
 Bachelor of Pharmaceutical Science – Govt. College Of Pharmacy, Amravati.
 Master of Business Administration – Post Graduate Department of Business
Administration and Management, Amravati University.
 Major – Marketing
 Minor – Human Resource
E-mail ID – asifkmansuri21@gmail.com
asifkmansuri21@rediffmail.com
 – 09552321646

2.  PROFESSIONAL EXPERIENCE
 Galenic Pharmaceuticals – 211, 2nd Floor, Omar Building, 3-3-35/36, Kachiguda,
Hyderabad – 500027, (Head office in Akola)
Nature of Job Working as a General Manager (Strategic Marketing)
Basedat Amravati from October 2014 to till date
Handling marketing activities of all the three division i.e
Ultrasafe, Ultracare & Ultralife
Professional Acheivements
 Incorporated major strategic shift to give company a professional look in terms
of its over all operational aspects like Product promotion to its aesthetic looks
 Single handedly Launched Ultralife a third division of Galenic catering to the
needs of Cardiology, Diabetology & Gynecology with almost 11 Brands and 23
SKUs from coining a brand name till its successful launch in the market.
 Single handedly launched innovative niche brands some of them were first time
in India like Feriodine the first hematinic with Iodine , Calfirst the first calcium
extra advantage to take care of Hyperhomocystenemia and full dose of Vit D3,
Agrigal the brand of L Arginine in tablet form, Zymust the first brand with 6
digestive enzymes & Sitolmet the Brand of Myoinositol with Metformin for
PCOS.
 Stream line the Marketing and promotional plan of all the 3 division for
professional approach and desired results from filed force and customer.
 Launched more than 9 Brands ( In Ultracare & Ultrasafe division, started from
conceptualizing, Medical rational, Strategizing, Analyzing, Medical &
marketing Training up till the success of launch of brand in market place ) in
various segments catering to the needs of Physician, Gynecology,
Opthamology, Gastroenterology, Pediatrician etc..
 Actively involved in Training and development of Sales team from New
division launching, Product training, launching of new brands up to the
successful launch of new brands.
 Incorporated and single handedly driving 29 different innovative brand
promotional campaign, tactic and activities at a time for assured result
orientation.
 Single hand solve all the medical query arises by the doctors across the three
division of Galenic, which really boost the morale of our filed force towards
scientific promotion of our brands and given a face lift to company also.

3.  Introduces pre budget & budget preparation in all the three division and closely
monitoring the given Marketing & sales budget to ensure profitability from
each headquarters.
 Introduce head quarter wise month wise P & L for better understanding of
performance.
 Given 1800 strategic shift to Ultrasafe division from low cost GP driven
towards profit orientation due to which first time in the history of Galenic,
Ultrasafe the second division has given a Profit of Rs. 18 Lac.
 Set up “Takshasheila” our distance learning sales training cell which really
helped in sharpening skills of our sales team and enhances the ability to
perform well in the competitive market.
 Incorporated many innovative campaign and brand associated campaign which
can ensure high ROI and long term association of doctors.
 Actively participated in sales review meeting which gives us an acumen to take
corrective measure timely & effectively.
 Actively conducted many Managerial development programs across all the 3
division on different topics like Change Management, Game Changer,
Resistance to Change, Customer Development etc which given new acumen
towards the thinking and working of overall team members
 Wockhardt Pharmaceuticals – Wockhardt Towers , Bandra Kurla Complex, Bandra
East
Nature of Job Worked as a Product Group Manager in Taurus
division from November 2012 to April 2014 date,
handling brands catered to Gynecology, Consulting
Physician, Orthopedics, General Practitioners
Professional Acheivements
 Paved the foundation of Gynecology segment through the strategic orientation
shift towards Gynecology which then became the profit generator segment for
the division by strengthening the portfolio with the launch of first of its kind
formulation in Indian market.
 Launched Alphadopa 500 the first of its kind in Indian for pregnancy induced
hypertension which increases the Brand Profitability by 4 times and act as a
back bone for 100% achievement of the division.
 Launched CC74 the first coral calcium with RDA recommended calcium in
Indian market which crosses 50 Lacs per month in the first 6 months of Launch
 Revamped the strategy of Mef Proxyvon for better focus and prescription
penetration in General Practitioners

4.  Revamped the strategy of Hygin from a medicated vaginal wash to daily usage
cosmetic product which help to gain both the prescription as well as OTC pull
for the brand.
 Alembic Pharmaceuticals – 3rd Floor , Prime corporate park, Behind ITC Grand
Maratha Sheraton , Sahar Andheri East
Nature of Job Worked as a Product Manager in Zenovi division from
November 2009 till October 2012, handling brands
catered to Gynecology specialty.
Professional Acheivements
 Alembic Star achiever of 2011-12, honored at Grand Hyatt, Dubai.
 Launched Ovigyn D the first brand of Dehydroepiandrosterone 25mg at pan
India in subordination with marketing manager, which became the brand of
Rs. 4 Cr in first year of launch and subsequently created a new category in the
treatment of infertility.
 Revamped the positioning and segmentation of Gestofit the flagship brand of
Zenovi which resulted in a growth of 16% in sale.
 Was an active participant in the brain child of Gestofit SR the 1st sustain
release micronized progesterone in Indian market which became the biggest
blockbuster in Progesteron and created its own segment of Sustained release
Natural Micronised Progesteron.
 Richar XT group crosses Rs.7.5 Cr mark becoming 6th biggest brand & 3rd
highly prescribe ferrous ascorbate brand by gynecologist with Richar XT
injection crosses a mark of Rs.2 Cr.
 Conceptualize Richar CR the first controlled release Ferrous Ascorbate in
Indian market which will be devoid of side effects of hematinic with the
advantage of higher patient compliance. Richar CR is the brand of 12 Cr
within 3 years of its launch
 Launched Vehycal the first brand of calcium in Mint flavor which help in
doubling the prescription from doctors due to increase in patient compliance.
 Vehycal shows highest growth in Zenovi’s overall portfolio backed by
specially crafted campaign and support, crosses a mark of 3 Cr.
 Folinal group which was de-growing became a growing brand with a strategic
shift towards Folinal plus as a driving factor which has given a growth of
70%.

5.  Cycloset syrup the flagship brand of our division shows 17% growth with
value of Rs.7 Cr due to revamping the over all marketing and promotional
strategies.
 Reshape the Marketing of Lactonic which then became the the No.1 brand of
natural Galactogague shows a growth of 11% against market which is
stagnant.
 Successfully monitoring 300 P3 camps & 150 Hb detection camp per month
as a back up strategy to increase prescription of my Portfolio.
 Actively involve in sales training program and all the other meeting to get
well acquaint with sales team which was really helpful for me to achieve my
brand wise target month after month
 Wallace Pharmaceuticals --B Wing, 3rd Floor, Floral Deck Plaza, Andheri East
Mumbai -93
Nature of Job -- Worked as a Product Manager in INDI - Wallace
Pharmaceuticals Ltd from December 2007 to November
2009. Handling product portfolio of Gastroenterology,
Gynecology, Pain Management, and Pediatrics.
Professional Acheivements
 Launched Laxose the brand of Lactulose solution to gynecologist which then
became the brand showing highest prescription growth in Gynecology as per
C-MARC and 7th biggest brand in Indian market as per ORG.
 Launched Vomiset the brand of Ondansetrone to gynecologist which then
brings a new success story for Vomiset tablet and injectables.
 Launched Vomiset 10ml Vial a line extension in Vomiset group targeting
surgeons and maternity hospitals filling the line gap for Vomiset.
 Vomiset group shows a growth of 22%.
 In pediatric segment Colistop grows by 38% Vs to market which shows growth
of only 2 %. Colistop became the third biggest brand as per ORG 2009.
 Successfully launches Jusgo tablets in pain management portfolio due to which
over all Jusgo basket get a beneficial growth of 12 %.
 Launched Jusgo Gel & Spray in gynecology, which was very well accepted.
 Very well crafted campaign and strategies with low promotional inputs so as to
boost my field force confidence and involve them in doctors chamber

6.  Concept Pharmaceuticals -- 167 CST Road, Santacruz (E) Mumbai- 400098
Nature of Job -- Worked as a Product Executive, from January 2006 to
November 2007. Handled the product portfolio of
Gynecology, Dermatology, Cardiac, General
Practitioners & overall products range of Concept
Pharmaceutical in Nepal.
Professional Acheivements
 Successfully handled gastrointestinal portfolio of antacid brand named Disogel
& Disocain with specially crafted “Suraksha” campaign which resulted in a
sales growth of 19% by the mid of 2007.
 Lafix my brand of cefixime crosses 3.5 crore value in 2007 due to specially
crafted & scientifically design Lafix campaign , strictly monitored seasonal
fruit activity, the economic campaign , the laugh campaign,
 Launched Hepacef a hepatoprotector to pediatrics as an appetite booster
extending the scope of prescription thus increases the prescriber base and
prescription.
 Successfully launched 3 products in Nepal.
 Coordinated with senior colleague in the launch of two product in gastro and
pain management.
 Torrent Pharmaceuticals – Torrent House, Off Ashram Road, Ahmedabad, 380 009.
Nature Of Job – Worked as a Medical Representative in Delta
Division from August 2003 to March 2005 at Amravati
headquarter, dealing with specialty products of Cardiac
and Diabetic.
Professional Acheivements
 Successfully launched and promoted Delta division of Torrent Pharmaceutical
in assigned territory to Cardiologist, Physicians, General Practitioners.
 PROFESSIONAL DEVELOPMENT
 Attended 8-10 residential and numerous non residential development program at
Wockhardt, Alembic & Wallace focused on
1. Recent happening & development in Indian pharmaceutical industry and its impact
on business

7. 2. Understanding Brand Management conduct across the division of alembic to
increase productivity
3. Enhancing Managerial Skill and its implications on team management.
4. Building great brands from ideation to accomplishment
5. Sales force effectiveness
6. Budgeting: A Step by Step road map. Etc
 Visited CPhI 2015 Mumbai ( Convention of Pharmaceuticals Ingredients) which really
helped me to get some new and innovative formulation which became the base for the
launch of our brand Zymust the first brand India with 6 enzymes.
 Factory Visit at Alembic Pharmaceuticals Ltd, Ahmedabad which has really helped
me to inculcate new idea in promotion of my brands from pharmaceuticals and
formulation aspects.
 Factory Visit at Torrent Pharmaceuticals Ltd, Baroda. Which boost my confident
about the quality of brands I was promoting to the doctors
 ACADEMIC RECORD
 Passed MBA from Post Graduate Department of Business Administration and
Management, Amravati University, Amravati in 2005.
 Passed B. Pharmacy from Government College of Pharmacy Amravati University,
Amravati in 2003.
 Passed H.S.C. from Board of Secondary Education, Pune in 1999.
 Passed S.S.C from Board of Secondary Education, Pune in 1997.
 PROJECTS UNDERTAKEN
 Major Project: A Study of Marketing, Advertising and Retail Competition of
Pharmaceutical products and its impact on consumer level.
 Minor project: To identify the key determinants affecting the prescription behaviour
of physicians - An Exploratory Study.
 Desk report: Effect of pack size on buying habit of consumers.

8.  COMPUTER QUALIFICATION
1. MS-CIT (Maharashtra State Certificate Course In Information Technology).
2. Excellent proficiency in Microsoft Excel, Power Point Presentation, Word and
other functional operations uses in daily work profile of Brand Management from
preparing presentation to utilization of various computer applicable skills
 EXTRA CURRICULAR ACTIVITIES
 Active member of GCOP sports committee.
 Winner of badminton, carrom at college level.
 Participated in various debates, extempore and other activities at different level.
 Designed, Organized & Anchored Quiz contest at college level.
 Organized and designed personality contest at college level.
 PERSONAL PROFILE
 Nationality : Indian
 Date of birth : 27th June 1981
 Father Name : Mr. Karim B. Mansuri
 Marital Status : Married
 Pass Port No. : F2246143
 Languages Known : English, Hindi, Marathi
 Height : 5’ 10”
 Mobile No : 9552321646
 Permanent Address : Ismail & Sons, Itwara Square, Amravati –444601
 REFERENCE
1. Mr. Nitin Keluskar - Deputy General Manager , Indoco Pharmaceuticals Ltd,
Mob. 9821424246.
2. Mr. Rajesh Jain – Deputy General Manager, Galpha Pharmaceuticals Ltd
Mob. 9320429688.
3. Mr. Sachin Nair - Deputy General Manager, Microlabs.
Mob. 8105634249.

9.  DECLARATION
I declare that, the information given above is true to the best of my knowledge.
Date :
Place:
ASIF K. MANSURI