As the amount of information explodes the logic of how the web is being structured are changing. From making as much information as possible public, increasingly the focus of algorithmic design is quality and engagement. This presentation means what this paradigm shift means and how companies can approach it. Links to collections on Bibblio: http://bibblio.org/o/GF/eyeforpharma http://bibblio.org/o/2R/how-youtube-works