1.
Content and
Learning

2.
xxx

3.
Hero vs Hygiene

4.
Hero Content

5.
Hygiene
App. 400.000 App. 5m

6.
Theory of modern content marketing

7.
Remember syndication
37%
2%
61%YouTube
Network TV Sites
Everything Else

8.
#100 Brands
< 1k > 1m
50
40
30
20
10
%
50.3%
30.3%
0.6%
1k – 10k 100k – 1m
3.9%
14.7%
10k – 100k

9.
From Education to Learning

10.
Education has never been more expensive

11.
Learning has never been cheaper

12.
Education is what other people do
to you, learning is what you do for
yourself
Joy Ito, MIT Media Lab
A simple insight
“ ”

13.
Passive
Education Learning
Curriculum
Extrinsic Intrinsic
A paradigm shift
Active
Curiosity

14.
Curriculum or Curiosity?

15.
Unbundling of education

16.
Azerbaijan is #4 in growth

17.
The future is already here, it is
just not very evenly distributed
William Gibson
“ ”

18.
Guess who?

19.
What’s Bibblio?

20.
The idea

21.
All the best from the web
API (Web 3.0)
Social (Web 2.0)
Content (Web 1.0)

22.
Self-determined learning

23.
The site – launching in May

24.
The brand perspective

25.
How to nail it
CREATION SYNDICATION MEASUREMENT

26.
Corporate spend will be +50bn USD

27.
It is not really for the money
Never doubt that a small group of
thoughtful, committed citizens can
change the world. Indeed, it's the
only thing that ever has.
Margaret Mead
“
”