Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
8. Barack Obama on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
9. Mitt Romney on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
10. 47 percent
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11. 47 percent
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12. 47 percent
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13. 47 percent
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14. 47 percent
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15. Clint Eastwood & the invisible Obama
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16. @InvisibleObama
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17. @InvisibleObama
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18. @InvisibleObama
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19. This seat is taken
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20. This seat is taken
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
21. He’s asleep
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22. Big Bird
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23. Big Bird
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24. Big Bird
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25. Big Bird
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26. Binders Full of Women
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27. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
28. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
29. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
30. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
31. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
32. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
33. Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
34. Horses & Bayonets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
35. Romney Tax Plan
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
36. Google Bombing
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37. Spoof Accounts
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38. Twitter Spin Room
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39. Most retweeted tweet ever
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40. Thank You
Harvard-Columbia US Election Breakfast
Geneva 07.11.2012
Matthias Lüfkens Matthias.Luefkens@bm.com @Luefkens @B_M
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Editor's Notes
Barack Obama has 12 times more Twitter followersthanMitt Romney
Barack Obama has 2.6 times more Likes on Facebook
Howeveryesterday more people weretalking about Mitt Romneythan Barack Obama on Facebook
791,000 views on YouTube
31 August Clint Eastwoodspeaking to an empty chair, the invisible Obama