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How Twitter Changes the World

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Presentation for Social Media Week Milan 20.02.2013

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How Twitter Changes the World

  1. 1. Governments, Markets, Palaces, How Twitter changes the World#SMWmilan @Luefkens @BMdigital @Twiplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  2. 2. 75% of all governments have a Twitter presence141 Heads of State & Government56 Foreign Ministers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  3. 3. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  4. 4. Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  5. 5. Diplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  6. 6. Twiplomatic Push E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  7. 7. 74 125 163 Mexico’s Israel’s United Kingdom’sembassies & embassies & embassies & diplomatic diplomatic diplomatic missions missions missions13Ambassadors 30 Ambassadors E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  8. 8. Getting started… E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  9. 9. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  10. 10. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  11. 11. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  12. 12. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  13. 13. Getting started E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  14. 14. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  15. 15. Making Connections E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  16. 16. It’s not a race for more followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  17. 17. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  18. 18. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  19. 19. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  20. 20. Twiplomatic Exchanges E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  21. 21. Policy Statements E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  22. 22. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  23. 23. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  24. 24. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  25. 25. Twitter Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  26. 26. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  27. 27. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  28. 28. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  29. 29. Tweet-up E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  30. 30. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  31. 31. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  32. 32. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  33. 33. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  34. 34. Tweet Chat E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  35. 35. Political Decisions E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  36. 36. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  37. 37. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  38. 38. Tweeting advice E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  39. 39. Setting the record straight E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  40. 40. Tweeting Job Ads E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  41. 41. Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  42. 42. Tweeting Birthday Greetings E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  43. 43. Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  44. 44. Twiplomatic Chatter E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  45. 45. The Power of PicturesE V I D E N C E - B A S E D C O M M U N I C AT I O N S
  46. 46. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  47. 47. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  48. 48. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  49. 49. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  50. 50. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  51. 51. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  52. 52. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  53. 53. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  54. 54. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  55. 55. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  56. 56. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  57. 57. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  58. 58. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  59. 59. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  60. 60. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  61. 61. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  62. 62. Engage your audience E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  63. 63. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  64. 64. Engage your followers E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  65. 65. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  66. 66. People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  67. 67. People’s Diplomacy E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  68. 68. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  69. 69. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  70. 70. Watch your language E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  71. 71. Making Spelling Mistakes E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  72. 72. Saying Sorry E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  73. 73. Rogue tweets E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  74. 74. Don’t overshare E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  75. 75. Be human E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  76. 76. Be funny E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  77. 77. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  78. 78. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  79. 79. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  80. 80. Be personal E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  81. 81. Which language? E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  82. 82. On Holidays E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  83. 83. Taking a break E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  84. 84. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  85. 85. Support your team E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  86. 86. Watching Football E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  87. 87. Grazie E V I D E N C E - B A S E D C O M M U N I C AT I O N S
  88. 88. GrazieMatthias.Luefkens@bm.com @Luefkens @BMdigital E V I D E N C E - B A S E D C O M M U N I C AT I O N S

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