Jeffery Fowler, President, Farfetch, Glossy Summit, 2017, Miami Florida

1. STORE OF THE FUTURE
GLOSSY SUMMIT 2017
Jeffery Fowler
President, Farfetch North America
MAY 15, 2017
MIAMI, FL

4. FARFETCH.COM BROWNS
BLACK & WHITE
STORE of the
FUTURE

5. W H Y D I D
F A R F E T C H
I N V E S T I N
P H Y S I C A L
R E T A I L ?

6. C O N S U M E R H A B I T S
A R E C H A N G I N G
of affluent shoppers research
online before purchasing
70%
UP
TO X13higher lifetime value of
multi-channel shoppers versus
single-channel shoppers
Source: Bain & Com pany
of sales still take place in
physical stores now.
In 2025, that will be
75%
92%

7. T I M E
U L T I M A T E
L U X U R Y
G O O D
I S T H E

8. T H E N O . C R I T E R I A W H E N
B U Y I N G L U X U R Y O N L I N E :
T I M E L Y
D E L I V E R Y
Source: Bain & Com pany

9. E X P R E S S D E L I V E R Y
U S / E U
3.6
T O C H I N A
C O U N T R I E S
190 %
S H I P ME N T S
89
O V E R S E A S
E U T O
J A P A N
3.1
E U T O
R U S S I A
3.3
E U T O
B R A Z I L
2.7
D A Y S D E L I V E R Y

10. F L E X I B I L I T Y &
C O N V E N I E N C E
23C O U N T R I E S
C O L L E C T
I N - S T O R E
I N C R E A S E D
F O O T F A L L

11. S A M E - D A Y
D E L I V E R Y
C I T I E S
12
O R D E R VA L U E
H I G H E R AV E R A G E
4C O N T I N E N T S
S K U S P E R M A R K E T
4000

12. W H A T ’ S
N E X T ?
S O U T H E R N E U R O P E
N O R T H E R N E U R O P E
B R A Z I L
U S
R E S T O F T H E W O R L D

14. N E W Y O R K
D U B A I L O N D O N L A M I A M I M A D R I D M I L A N
P A R I S T O K Y O S A O P A U L O

16. T H R E E K E Y
V A L U E S
H U M A N
M O D U L A R
M O B I L E

17. C U S T O M E R
P R O D U C T
J O U R N E Y
I N T E N T , D E S I R E
S A L E S
S I N G L E V I E W
O F D A T A , O N
A N D O F F - L I N E

18. Browns
L O N D O N
Thom Browne
N E W Y O R K
L A U N C H I N G
2 0 1 7

19. THREE KEY TAKEAWAYS
G L O B A L , S E A M L E S S I N T E G R AT I O N o f P H Y S I C A L I N V E N T O R Y i s C R I T I C A L t o P O W E R I N G
H E A LT H Y G R O W T H
✦
G I V E T I M E B A C K t o Y O U R C U S T O M E R S a n d T H E Y W I L L I N V E S T T I M E B A C K I N T O Y O U R
B R A N D
✦
D ATA D R I V E S t h e N E W L U X U R Y E X P E R I E N C E a n d M U S T C O N N E C T D I G I TA L a n d P H Y S I C A L
E N V I R O N M E N T S

20. THANK YOU
C O N TA C T M E :
J E F F E RY. F O W L E R @ FA R F E T C H . C O
M