From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author

1. L E A N P R O D U C T D E S I G N
I S T H E N E W M A R K E T I N G
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

2. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
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3. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
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4. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
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5. @ J B O O G I E

6. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
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7. @ J B O O G I E

8. @ J B O O G I E

9. VA L U E
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10. VA L U E
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11. VA L U E
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12. R E L AT I O N S H I P S A R E E M E R G E N T
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13. R E L AT I O N S H I P S A R E E M E R G E N T
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14. T H E R E A R E I N F I N I T E WAY S T O C R E AT E
G R E AT P R O D U C T E X P E R I E N C E S
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15. – N AT H A N S H E D R O F F
“Marketing is the ‘inhale’. It’s how you learn.”
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16. W E ’ R E U S I N G T H E W R O N G T O O L S
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
@ J B O O G I E

17. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
@ J B O O G I E

18. L E A N P R O D U C T D E S I G N
L E A R N I N G I N A C O N T I N U O U S W O R L D
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19. H U M I L I T Y
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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20. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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21. I T E R AT I O N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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22. U S E R - C E N T E R E D P O V
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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23. D ATA
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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24. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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25. D E L I B E R AT E D E S I G N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
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26. C U LT U R E O F L E A R N I N G
O U T C O M E S O F L E A N P R O D U C T D E S I G N
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27. P R O D U C T + M A R K E T I N G
O U T C O M E S O F L E A N P R O D U C T D E S I G N
@ J B O O G I E

28. G E T T O P R O D U C T FA S T E R
O U T C O M E S O F L E A N P R O D U C T D E S I G N
@ J B O O G I E

29. T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

30. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
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