Social Media Case Study: How Courtyard Marriot Promoted Its Food Festival 'The Flavours of Freedom'

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Social Media Case Study on How Courtyard Marriot Promoted Its Food Festival 'The Flavours of Freedom'

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Social Media Case Study: How Courtyard Marriot Promoted Its Food Festival 'The Flavours of Freedom'

  1. 1. S O C I A L M E D I A C A M P A I G N THE FLAVORS OF FREEDOM FOOD FESTIVAL
  2. 2. F L A V O R S O F F R E E D O M I S A N 1 1 - D A Y I N D I A N F O O D F E S T I V A L F E A T U R I N G A N E W C U I S I N E E V E R Y D A Y . T H E F E S T I V A L I S N A T I V E T O C O U R T Y A R D B Y M A R R I O T T , M U M B A I I N T E R N A T I O N A L A I R P O R T A N D E N D S W I T H A N I N D I A N B R U N C H . T H E F E S T I V A L T A K E S P L A C E D U R I N G T H E I N D E P E N D E N C E D A Y W E E K . What Is Flavors Of Freedom?
  3. 3. The above image was the face of the festival. Facebook & Twitter were the social websites that were selected to market the festival.
  4. 4. TWITTER  CONTESTS ATTRACT A LOT OF ATTENTION..  WE WANTED THE FESTIVAL NAME TO GET MAXIMUM VISIBILITY AND HENCE WE DECIDED TO ORGANISE A CONTEST  THE CONTEST WAS NAMED AS #FLAVORSOFFREEDOM  THE PICTURE ON THE RIGHT WAS POSTED TO ANNOUNCE THE CONTEST  EXCITING PRIZES WERE PROMISED
  5. 5. A BRIEF INFO ON THE #FLAVORSOFFREEDOM CONTEST  20 QUESTIONS REVOLVING AROUND INDIAN CUISINE WERE ASKED  ALL PARTICIPATING TWEEPS HAD TO REPLY USING THE HASHTAG #FLAVORSOFFREEDOM  THE PRE CONTEST BUZZ THAT WAS GENERATED WAS AMAZING  AFTER A FEW MINUTES OF THE CONTEST GOING LIVE #FLAVORSOFFREEDOM STARTED TRENDING IN MUMBAI  AFTER A WHILE IT STARTED TRENDING IN INDIA *TWEEPS= TWITTER USERS Above: The venue of the festival
  6. 6. A SCREENSHOT OF THE TRENDING TAB ON TWITTER The hashtag #FlavorsOfFreedom was also trending in other Indian cities.
  7. 7. • P O S T E V E N T A N D P R E E V E N T P I C T U R E S W E R E C L I C K E D A N D U P L O A D E D O N F A C E B O O K O N A D A Y T O D A Y / A L T E R N A T E D A Y B A S I S . P I C T U R E S W E R E A L S O U S E D O N T W I T T E R . • P I C T U R E S W E R E E N S U R E D T O B E O F G O O D Q U A L I T Y • T H E P I C T U R E S A L S O G E N E R A T E D B U Z Z • C A L L T O A C T I O N W A S P L A C E D O N A L L T H E N E C E S S A R Y P O S T S • A F E W P I C T U R E S C A N B E V I E W E D O N T H E N E X T S L I D E . FACEBOOK
  8. 8. Appropriate descriptions were posted THE PICTURES AS SEEN ON FACEBOOK
  9. 9. Appropriate descriptions were posted THE PICTURES AS SEEN ON FACEBOOK
  10. 10. • 1 5 3 G U E S T S A R R I V E D A T O U R R E S T A U R A N T E A C H D A Y S P E C I F I C A L L Y F O R T H E F E S T I V A L . T H I S N U M B E R I S A P A R T F R O M O U R U S U A L G U E S T S A T O U R R E S T A U R A N T . • 2 0 0 A D D I T I O N A L F O L L O W E R S O N T W I T T E R • 5 0 0 A D D I T I O N A L L I K E S O N F A C E B O O K THE RESULT
  11. 11. THIS IMAGE WAS THE LAST #FLAVORSOFFREEDOM IMAGE THAT WAS POSTED
  12. 12. THANK YOU!

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